PANTALOONS AND WESTSIDE

RETAILER ORIGINAL FORMAT LATER FORMAT

Pantaloon Retail Small format outlet Supermarket (Food Bazaar)

(Shoppe) Department Hypermarket (Big Bazaar)
Store (Pantaloon) Mall(Central)
Tata/ Trent Department Store Hypermarket (Star India
(Westside) Bazaar)
 PANTALOONS
• In 1987, Pantaloon was incorporated as Manz Wear Private Limited. In the same year, the company
launched Pantaloons trouser. In 1991, Pantaloon launched BARE, the jeans brand. The company made its
initial public offer in the following year. It also started Pantaloon Shoppe, a franchised menswear store
across India in 1994. In the same year, Pantaloon initiated distribution of branded garments through multi-
branded retail outlets throughout India. In 1995, it launched John Miller, the formal shirt brand. In 1997,
Pantaloon launched a family store, Pantaloons, in Kolkata, India.
• Pantaloon Retail, the group operates over 12 million sqare feet of retail space in over 71 cities and towns
and 65 rural locations across India. The group owns several leading formats including Pantaloons, Big
Bazaar, Food Bazaar, Home Town, eZone and Central.
• Pantaloons is among India’s largest chain of fashion stores. Pantaloons Fresh Fashion, with its focus on
‘fresh and attitude’ offers, trendy and hip collections that are in sync with the hopes and aspirations of
discerning young and ‘young-at-heart’ consumers. All stores have a variety of categories like casual wear,
ethnic wear, formal wear, party wear and sportswear for men, women
 STORE LOCATION

Pantaloons is located in posh locality in the centre of the city.

Further the easy availability of transport facilities makes the
location accessible for shopping.
and Tier III cities along with Tier I and metros.
 MERCHANDISE ASSORMENT
• Pantaloons follow category management in its day to day
merchandising practice .Category managers look at sales
and margins of each brand in a category. It creates
product across length .
• Pantaloons follow a free form store layout where no
particular format is followed and anything is placed
anywhere but strategically. Pantaloons fall under the
following category-Departmental stores, Malls, e-retailers.
• The arrangement of the clothes in Pantaloons is done in
such a way that same type of cloths are put up together in
different sizes so that same clothes are available for every
size at one point only.
 AMBIENCE

• Generally the stores exterior is designed in such a way that it

announces what it has and what can a customer expect inside. The
interior of the store tries to give a sense of comfort and cozy feeling
to its visitors. The flooring and ceiling creates the sophistication and
the lighting, color,
fragrance and music adds to its ambience to create a feeling of
store security.
• These factors helps to not only attract the customers but also keep
then within the store for a longer time. Other than these they have
display areas where they have dummies, accessories and other stuff
which creates a curiosity and need in the mind of the customers
walking in.

.
 THE TYPE OF CUSTOMERS

• They target at different segment of population

in terms of income and age group.
• Their main customers are the fashion freak
with an emphasis on the youth.
• They offer discounts on both branded and non
branded items.
 WESTSIDE

The Westside story really began in

1997, when the Tatas sold Lakme,
their cosmetics business, to
Hindustan Lever and acquired the
Britain-based Littlewoods retail
chain. Westside operates in an
area ranging from 8000 – 34000 sq ft in 31 cities with a total of 59 departmental stores.
Westside is one of the India’s fastest growing chains. It has several departments to meet the
varied shopping needs of the customers which include men’s wear, women’s wear, kids wear,
footwear cosmetics, perfumes and handbags, household furniture accessories, lingerie and gifts.
Westside stands out from the competition for a variety of reasons. One is that a majority of the
brands the chain stocks and sells are its own, unlike retailers who store multiple labels. About 90
per cent of Westside’s offerings are home-grown, and they cater to different customer segments.
The other 10 per cent includes toys, cosmetics and lingerie.
 STORE LOCATION
Westside has different types of location through which it can reach the customers at its best.
They try to be present in most of the malls and shopping centers. The company has already
established 49 Westside departmental stores (measuring 15,000 - 30,000 square feet each) in
Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Ghaziabad & Noida (to be
considered as 1 city), Hubli, Hyderabad, Indore, Jabalpur, Jaipur, Kanpur, Kolkata, Ludhiana,
Lucknow, Mangalore, Mumbai, Mysore, Nagpur, Nashik, Pune, Raipur, Rajkot, Surat, Vadodara
and Jammu. The company hopes to expand rapidly with similar format stores that offer a fine
balance between style and price retailing.
 Ambience

• Here the ambience is good and as comfortable as other

outlets like Pantaloons.
• They have a policy for their store employees that they
will serve customers standing.
• The Westside outlets in Mumbai and Hyderabad have
an additional drawing card: Taj Cafés that serve
delicious pastries, sandwiches and coffee.
 TYPE OF CUSTOMERS

The customers targeted by Westside are mainly middle

class. They keep product both branded and private
label. They also run discount schemes to attract more
and more customers. They also have designers wear
and are known as fashion store with which they target
the youth.
 Merchandise
Pantaloons apply the concept of category management in its day-to-day merchandising function
as against the traditional brand management merchandising practice followed by most retailers.
Category managers, in Pantaloons, look at sales and margins of each brand in a category. The
whole idea of category management is to create products across length and breadth of a category
at different price points, fabrics, design, shape, seasons, color and size.
They are characterized by a broad variety, deep
assortment. The Category manager develop a
merchandising strategy for the category taking into
consideration customer profile, classification, resource
structure, vendors, fashion trends, items and price points.
The category manager visit stores regularly to check
assortments of merchandise displays, stock levels and old
season merchandise, consult with team leaders and sales people on problems and suggestions.
Although no concrete information was provided with respect to the ways of forecasting the sales and
inventory planning, it was highlighted that a buffer stock of approximately 10-12% of the total stock
is maintained in the store.
 DISPLAY AREAS, WALKWAYS & DOORS
Pantaloons stores have very attractive display areas, in
which they put the dummies, accessories & all. They
have a broad walkway & doorways.
Also there are small screens put up at various corners
which are most visible, and which they show case ads of
their own as well as other brands available there. Here
each racks are placed in such a way so that consumers
can easily take their wanted products. Pantaloons have their own in house brands in Apparel as
well as different sections.
Pantaloons visual merchandising is creative, innovative and outstanding which can be seen from
its own in house private brands such as John Miller. All the merchandise is placed at both 360
degree and 180 degrees. The new launched products are showed by prominent color back
ground. Window display is highly interactive for impulsive buyer. Retail management
assignment on pantaloons retail India limited.
Pantaloon Retail (India) limited has a wide merchandising. It keeps own label as well as private
label in its store throughout the India.
 CATERGORIES OF PRIVATE LABELS
• A private brand is a good that is manufactured for and sold under
the name of a specific retailer, competing with brand name
products.
• Also referred to as “private label” or “store brand”.
• Prices for private brands tend to be less than those of nationally
recognized name brand goods.
• For Pantaloons, Private Label Brands are:-
• Men’s wear
• SF Jeans, Altomoda, Bare denim, bare leisure, byford, Lomabard,
RIG, F-Factor
• Women’s wear
• SF jeans, Altomoda, Bare denim, RIG
• Kid's wear
• Bare, Chirpie Pie, Disney , RIG Kids