Professional Documents
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BRAND FOURM Alex Pratneek
BRAND FOURM Alex Pratneek
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The Journey of ITC
Financial performance
Competiveness
Business For Tomorrow
Conclusion
The story began way back in 1910, when the
British owned imperial Tobacco company was
registered in µCalcutta¶.
They started with a small office in Radhabazar
lane with one expatriate manager and one
acquired cigarette manufacturing facility in
Munger.
Today, this company is a leading FMCG
marketer in India.
mn 24th of august this year, ITC will complete
a 100 years.
It is the clear market leader in the Indian
paperboard and packaging industry.
The second largest hotel chain and a leader in
establishing new benchmarks in responsible
luxury, as well as the countries foremost Agri-
business player in rural transformation
through is path ± breaking e-choupal.
The companies Gross Turnover for the year
grew by 13.5% to Rs. 26,259.60 crores.
Net Turnover increased by 16.3% to Rs. 18,153
crores.
Pre Tax Profits raised by 24.7% to Rs. 6,015
crores.
Earning Per Share for the year stands at
Rs.10.73
Cash flow from operations stood at Rs. 6,620
crores for the year.
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[The company portfolio of products are
services is represented by over 50 energetic
brands in a range of more than 650 stock
keeping units.
[ITC products are today available in over 6
million retail outlets in the country.
[Companies E-Chaupals benefits over 4
million farmers in nearly 40,000 villages.
[ITC business export products to over 90
countries across the world.
[ In FMCG space this includes segments such
as Cigarettes, Branded Foods with categories
such as Biscuits, Atta, Spices, Snack Food,
Confectionery, and ready to eat products,
personal care products that includes a portfolio
of shampoos, soaps, shower gels, fragrances
and creams, life style apparel and accessories,
education & stationary products; this wide
range will further expanded over time.
[The companies hotel chain comrises 4
brands, namely, ITC Hotels, Welcomhotels,
Fortune Hotels and WelcomHeritwge Hotels,
Together these represent nearly a 100 hotels in
over 80 locations spread across the country.
[ITC is a world-class manufacturing assets
comprise 18 owned factories spread across
the country. More than 195 outsoursed
factories also manufacture their company¶s
products.
m
2 Sunfeast 2 Wills lifestyle
2 Ashirwaad 2 John Players
2 Bingo! 2 Classmate
2 Fiama diwills 2 Mint-o
2 Vivel 2 ITC Infotech
2 Superia 2 Candyman
2 E-chaupal 2 Paperkraft
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[The FMCG sector in India, in which the company
is a major player, is expecting to tripple in size to
over Rs. 3,55,000 crores by 2018. foods, persoal
care education and scholastic products and other
dominate this space.
[India¶s consumption of paper , paperboards &
packaging is one of the lowest in the world per-
capita consumption is around 5Kg. Per person
per year compared to nearly 300Kgs in U.S ,
200Kg in U.K and 45Kg in China with the spread
of education & economic growth demand is
expected to grow mainfold.