PRESENTATION

OF
MARKET RESEARCH
 TOPIC: MARKET RESEARCH PROPOSAL

 SUBMITTED TO : DR. PRIYAKA KHANNA

 SUBMITTED BY : SHAMLI

 ROLL NO. 5802

CONTENTS OF GENERAL RESEARCH PROPOSAL
EXECUTIVE SUMMARY

PROBLEM STATEMENT

REVIEW OF LITERATURE

RESEARCH METHODOLOGY

DATA ANALYSIS

BUDGET AND RESOURCES

TIMRTABLE

QUALIFICATION OF RESEARCHER

BIBLIOGRAPHY

APPENDICES
 •BRIEF STATEMENT OF THE STUDY
EXECUTIVE SUMMARY

PROBLEM •DEFINE PROBLEM, PURPOSE &

OBJECTIVES OF THE STUDY
STATEMENT
•IDENTIFY THE GAP IN THE
REVIEW OF LITERATURE STUDIES

•METHODS OF CONDUCTING RESEARCH

RESEARCH •SAMPLING DESIGN
METHODOLOGY •METHODS OF DATA COLLECTION

•DATA ANYLISINGA TOOLS LIKE

DATA ANAYLYSIS GRAPHS,DIAGRAMS ETC.
 •FUNDS REUIRED FOR RESEARCH
BUDGET AND
RESOURCES

•SEQUENCE OF ACTIVITIES AND TIME REQUIRED TO

COMPLETE EACH ACTIVITY
TIMETABLE

•C.V OF PRINCIPAL INVESTIGATOR

QUALIFICATIONS OF THE •USEFUL INFORMATION ON EDUCATION, TECHNICAL
RESEARCHER EXPERTISE & RESEARCH PRODUCTIVITY

•REFERENCE DOCUMENTATION FOR ALL THE ARTICALS

BIBLIOGRAPHY

•SECONDARY INFORMATION RELEVANT TO RESEARCH

PROJECT
APPENDICES
MARKET RESEARCH PROPOSAL
“ a plan that offers ideas for conducting research.”
“A marketing research proposal details the who, the what, the where, the
when and how of research and the information and cost associated with
it.”
The main aim of this proposal is to provide the research committee an
overview of your idea and obtain their approval.
 Benefits of a good proposal
 Client
 Serves as a road map for the
project
 Specifies the research
methodology
 Specifies time line
 Specifies deliverables
 Specifies projected costs
 Allows for planning-team member
involvement and resource
allocation.
 Supplier
 Serves as a road map for the
project
 Specifies specific responsibilities
of the vendor
 Identifies the role the client has
in fielding the research
 Allows for planning-team member
involvement and resource
allocation
 Ensures that competing vendors
carefully consider:
 Project specifications
 Research design/methodology
 Project cost
 Ensures that the selected vendor
has an explicit understanding of
business decisions the research
will affect.
 Prompts the clients to consider
unique capabilities that individual
firms offer, which might
contribute to research project.
 Serves as a valuable tool for
managing client expectations,
especially when the client:
 Contributes to delays or revise
project timeline
 Mandates changes to project
scope
 Requests additional or alternative
deliverables
 Cancels the project
 Provides an objective method for
clients to examine vendor
qualifications.
 Contents of market research
proposal
•Title of project, preparer of proposal, contact
Title page information, date and who the proposal is being prepared
for.

Statement of research •Objectives of the study

objectives
•How the data will be gathered and who will be sampled
Study design and the sample size.

•List of survey topics

Areas of questioning

•Techniques to be used
Data analysis

•List of all supervisory and analytical personnel and their

Personnel involved responsibility
 Specifications • All the specifications and
assumptions when creating the
and assumptions proposal

• This spells out that what the

Services research supplier will do. Like who
is designing the questionnaire.

• Cost and payment schedule

Cost

• This states when various phases of

Timing projects will be completed and
provides a final completion date.
Case study