Challenges in agriculture

marketing
 Introduction to agriculture marketing
• In India there are 4system of marketing like
sale in villages, sale in mandi, and sale in
market and co-operative marketing. In
agricultural marketing transportation cost,
inadequate market infrastructure, lack of
market information, lack of processing units,
storage facility, price fluctuation are the major
problems.
 challenges faced in marketing
agricultural goods
• Low marketable surplus of agricultural goods
• Producers does not determine the price
• Lack of storage
• Problems in transportation
• Long chain middlemen
• Malpractices in market
• Lack of market information
• Lack of garding
 Advantages of agricultural marketing
• Optimization of resource use and output
management.
• Increase in farm income .
• Widening of markets.
• Growth of agro based industries.
• Adoption and spread of new technology.
• Employment
• Addition of national income.
objectives of agricultural marketing
• Rotation of economic resources.
• Development of backward areas.
• Increase in productivity of economy.
• Help farmers to sell their products at favorable
time, place and price.
• To widen the product range.
 Current changes in agriculture
marketing
• Due to green revolution farmers are focusing
more on non food crops.
• Improvement in infrastructure facilities by the
government.
• There is a high increase in income and
expectation of farmers.
• Farmers are adopting new techniques for
more return and higher standard of living.
THANK YOU