SUPPLY CHAIN OF DETTOL

DETAILED EXPLANATION
PROCUREMENT
Procurement: Collects raw material from Indonesia,
Malaysia, Bangladesh etc.

MANUFACTURER
Plant is located in Marwa road, Mumbai. Dettol annually
produces on an average 6000 –8000 kilolitres for sales.

STOCK KEEPING UNIT OR C&F AGENTS

Stock Keeping Unit act as moderator between distributor and
manufacturer. It keeps check of the market demand. It observes
the market and gives response about the demand of the
distributor.
DISTRIBUTOR
They get a profit margin of 3 -5 %. Distributor work according to
ACP(area chart plan) decided by company and distributor sales
personnel.

RETAILER
They have a profit margin of 7 - 8% over the product.

CONSUMER
Final purchase from the retail store.
 CURRENT SCENARIO OF DETTOL

01 03
10% market 02 Surakshit 04
share in soap Parivar
segment Campaign
Direct-to-consumer RB India has signed
ecommerce operation a deal with supply
chain firm Cogent
Transware