News related to Distribution Channels

Group – 03
Section – C
Vishal KR 18PGP222
Ainesh Kudadah 18PGP227
Akash S Minj 18PGP228
Prasad Rathi 18PGP238
Venu Vardhan 18PGP246
Ayush Kumar 18PGP256
 Oppo expects online sales to drive growth;
to launch own eCommerce store before
Diwali

• Chinese handset maker Oppo is aiming to increase the

share of revenue coming from the online channel in
India with the help of online exclusive handsets and its
own e-commerce site.

• To drive growth in the online space, the company laid

out a framework with an equal focus on its online
distribution channel through their partnerships with
brands like Flipkart, Amazon, Paytm, Snapdeal and
TataCliq

Link for reference: Economic Times

https://economictimes.indiatimes.com/articleshow/70314820.cms?utm_source=contentofinterest&utm_
medium=text&utm_campaign=cppst
 Lifestyle partners with Flipkart Group in
India to distribute its private labels online

• Lifestyle International, has partnered with Flipkart to sell

nearly a dozen of its private labels on online
marketplaces.
• Recent insight shows that a lot of new customers are
coming to fashion first through online and then offline
• With Flipkart’s pan-India reach covering all segments,
psychographics, demographics and geographical sectors,
this partnership can leapfrog them into the ecommerce
space and get a double-digit growth faster.

Link for reference: Economic Times

https://economictimes.indiatimes.com/small-
biz/startups/newsbuzz/lifestyle-partners-flipkart-group-in-india-to-sell-
its-private-labels-online/articleshow/70588029.cms
Dabur to focus on Ayurveda, premiumization, rural distribution and e-
comm
• Dabur India has regained lost market share, with the threat posed by
Patanjali having receded.

• Another target as stated by Dabur Chairman, Burman, would be expansion

of the company’s rural reach to 55,000 villages by March 2020, up from
48,000 presently.

Health Newer products will Domestic

Strength 9.6%
care come in Volume

Set up premiumization
Skinca Smaller
and high-margin Net Profit 10.3%
re Presence
launches

Leverage on 9.3%
Babyc Creating products only Revenues
high scale (Rs 2,273.3 Cr)
are for e-commerce
opportunity

Link for reference: Economic Times

https://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-regains-market-share-
looks-at-boosting-rural-reach/articleshow/70425903.cms
 Hotelbeds & Oyo Hotels & Homes announce
strategic distribution partnership

• Bedbank Hotelbeds and Oyo Hotels & Homes

announced a strategic global distribution partnership
on Monday Apr 15, 2019

• Oyo Hotels & Homes said it will be able to distribute

its hotel rooms via both the wholesale channel, which
operates under the ‘Hotelbeds’ name and the retail
travel agent channel, which operates under the
‘Bedsonline’ brand – all united under one contract

Link for reference: Economic Times https://economictimes.indiatimes.com/small-

biz/startups/newsbuzz/hotelbeds-oyo-hotels-homes-announce-strategic-distribution-
partnership/articleshow/68888428.cms
Sharp ties up with Chennai's Eltech to
distribute air-conditioners

• Japanese Electronics manufacturer Sharp Corporation has

signed a distribution agreement with Chennai-based
Eltech Appliances to cater to the Indian market

• Sharp is going for green selling by pitching "air-

conditioners incorporate its proprietary plasmacluster
technology, which "eliminates germs and allergens
present in polluted air."

Link for reference : Economic Times

https://economictimes.indiatimes.com/industry/cons-
products/durables/sharp-ties-up-with-chennais-eltech-to-
distribute-air-conditioners/articleshow/68629602.cms
 RIL to empower 3 crore merchants, kirana shop
owners
• Reliance Industries is working towards empowering three crore merchants and kirana
shop owners with its end-to-end digital and physical distribution stack new commerce
• Targets 35 m customers in first year ops
• Complete transformation of the unorganized retail market which accounted for 90% of India’s retail
industry
• The 3 cr merchants and kirana shop owners, who generate direct and indirect livelihoods for over 20 crore
people, from the backbone of India’s commerce eco-system.
WHAT IT ENTAILS

Launch Sept 5

Offer Unlimited free calls from landlines, hi-speed broadbrand + unlimited international calling
pack at Rs 500 a month
Price Rs 700/month

Minimum broadband 100 mbps

speed

Link for reference: Livemint

https://www.livemint.com/companies/people/ril-s-new-commerce-to-revolutionise-3-crore-kirana-
stores-mukesh-ambani-1565600173160.html
 Tata Motors to send stocks directly to
dealers, to close distribution company
TDCL
• To keep production close to the retail demand Tata Motors
will now sell stock directly to its dealers, for which it will
shut down an 11-year-old distribution subsidiary
• TML Distribution Company (TDCL), which is a 100-percent
subsidiary of Tata Motors that manages about 6,600 touch
points of passenger and commercial vehicle sales and
service across India, will close operations soon.
• TDCL provides distribution and logistics support for the
distribution of Tata Motors products throughout India.
TDCL has set up stocking points at some of Tata Motors’
plants and at different places throughout India.

Link for reference: Money Control

https://www.moneycontrol.com/news/technology/auto/tata-motors-to-send-stocks-directly-to-
dealers-to-close-distribution-company-tdcl-4263641.html
 Fintech lenders go omni-channel for healthy
book
• Fintech startups are exploring new lines of businesses
through corporate tie-ups, kiosks, physical branches and
cluster models.
• "We are getting around one-third of our new customers
from our offline channels," said Akshay Mehrotra, CEO,
EarlySalary.
• Disbursing loans online is a customer acquisition plan but
difficult part is in getting the money back
• Hybrid distribution model makes sense particularly for
small and medium enterprise financing
• The move is driven to replicate the success of traditional
NBFCs, who created strong loan books through a branch-
led model

Link for reference: Economic Times

https://tech.economictimes.indiatimes.com/news/internet/fintech-lenders-
go-omni-channel-for-healthy-book/70651078
 ITC plans to open more stores in high footfall locations

• Plan to open stores in high footfall locations to showcase range of consumer

products but no plans to monetize

• ITC is betting on its FMCG business to generate ₹ One lakh crore sales by
2030.

• Company is launching over 50 new products every year and has plans to
venture into every possible category

Link for reference: Economic Times

https://economictimes.indiatimes.com/industry/cons-products/fmcg/itc-plans-to-enter-into-fmcg-
but-not-to-compete-or-make-money-through-them/articleshow/70191574.cms
 Pakistan body asks govt to allow
distribution of Indian goods already
reached at ports

• Pakistan suspended its trade relations with India in

retaliation against New Delhi's decision to revoke Article
370 that gave special status to Jammu and Kashmir.
• The EFP also feared that life-saving drugs, which are
imported from India as raw material or in finished form,
may vanish from the market and requested to relax the
rules until some alternative source for the import is
arranged, the report said.
• India's exports to Pakistan stood at $2.06 billion in 2018-19.

Link for reference: Money Control

https://www.moneycontrol.com/news/business/pakistan-body-asks-govt-to-allow-distribution-of-
indian-goods-already-reached-at-ports-4345821.html
Thank You!

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