SAMPLING TECHNIQUES

Restricted vs Unrestricted
Sampling
Unrestricted sampling occurs when
elements are selected individually
and directly from the population,
whereas, restricted sampling occurs
when elements are chosen using a
specific methodology as in
probability sampling or complex
probability sampling.
Unrestricted Sampling
examples Simple random
sampling and Convenience
sampling.

Restrictive sampling
examples Cluster,
Systematic, stratified,
Quota, Judgement Sampling,
etc.
Types of Sampling Design
1. Non – Probability Sampling
 Judgement
 Quota
 Convenience
 Snowball
2. Probability Sampling / Random Sampling / Chance Sampling
 Simple Random Sampling
3. Complex Random Sampling (Mixture of probability and non – probability sampling
methods)
 Systematic Sampling
 Stratified Sampling
 Cluster Sampling and Area Sampling
 Multi – Stage Sampling
 Sequential Sampling (when a particular lot is to be accepted or rejected in
Statistical Quality Control)

Probability Sampling and Non
– Probability Sampling
Probability sampling is a sampling technique,
in which the subjects of the population get an
equal opportunity to be selected as a
representative sample.

Non-probability sampling is a method

of sampling wherein, it is not known that
which individual from the population will be
selected as a sample.
COMPARISON CHART
BASIS FOR PROBABILITY NON-PROBABILITY
COMPARISON SAMPLING SAMPLING
Meaning Probability sampling is a Nonprobability sampling
sampling technique, in is a method of sampling
which the subjects of the wherein, it is not known
population get an equal that which individual
opportunity to be from the population will
selected as a be selected as a sample.
representative sample.
Alternately known as Random sampling Non-random sampling
Basis of selection Randomly Arbitrarily
Opportunity of selection Fixed and known Not specified and
unknown
Result Unbiased
Biased
Method Objective Subjective
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