Professional Documents
Culture Documents
• Executive Summary
• About the Industry
• About the Company
• Introduction of Topic
• Objectives of Research
• Research Methodology
• Data Analysis
• Major Findings
• Conclusion
• Recommendations
EXECUTIVE SUMMARY
Headquarter Mumbai
CONT.
Strength Weakness
Wide range of financial products. High risk exposure as seen by
Successful implementation of conservative population
“insurance broking” model Less emphasis on advertising
Have over 2500 offices in India in causes lack of brand visibility
over 500 cities
Opportunity Threat
High income Urban families Stringent Economic measures by
More penetration into the growing Government and RBI
cities Entry of foreign finance firms in
Indian Market
INTRODUCTION TO TOPIC
To examine difference in customer preference for mutual fund and fixed
deposits.
RESEARCH METHODOLOGY
Sampling Technique: Random sampling of Individuals
Sampling Area:
Sample Size: 60
Tool: Questionnaire
Data: Primary & Secondary
DATA ANALYSIS
MAJOR FINDINGS
CONCLUSION
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