THE 12 R’s

1.) RELEVANCE- Align with vision, mission, and

objectives
2.) RESONACE- Match the values and desired
values.
3.) REINFORCEMENT OF ENTREPRENURIAL
ENTEREST- How it resonates with the
entreprenuers personal talents,enterest,and
skills.
4.) REVENUES – Sales potential

5.) REACH- Expansion through

branches,distributorships,or franchise outlets.
6.) RANGE- Tapping many market segments and
creating a wide array of product/service.
7.) REVOLUTIONARY IMPACT- “Game-changer”,
“the next big thing”
8.) RETURNS- Low costs of productions and
operation sold at higher prices.
9.) RELATIVE EASE OF IMPLEMENTATION- What
obstacle to overcome
10.) RESOURCES REQUIRED- Fewer resources are
more favourable.
11.) RESPONSIVENESS- To customer needs and
wants.
12.) RISKS- In an entrepreneurial endeavor,there
will always be risks.