CORPORATE STRATEGY-

TOSHIBA
GROUP 7
Presented by: Akshay Lad (06)
Alice Maheshwari (07)
Ankit Bhargava (11)
Shubham Mahajan (32)
Pankhury Gupta (37)
Prachi Jain (38)
BRIEF ABOUT THE COMPANY
• Japan based multinational conglomerate, headquartered in Tokyo
• Products and services include information technology, communication equipment
and system, electronic component and materials, power systems, industrial and
social infrastructural system, home appliance, medical equipment
• Founded in the year 1939

Revenue ¥ 3.693 trillion Subsidiaries

Operating Toshiba America, Inc

¥35.7 million
Income
Toshiba Asia Pacific Pte, td
Total Equity ¥1.456 trillion
Toshiba China Co, Ltd
Number of
141,256 Toshiba of Europe Ltd
Employee
 SWOT ANALYSIS
•Broad diversified product portfolio • High Debt
•Strong research and development • Lack of manpower
•Enhancement of customer • Over leveraged financial position
satisfaction • Ubiquitous, products, services

Strength Weakness

Threat Opportunity

• Competition • Global Expansion

• Rapidly changing and innovating • Future Plans
technology
• External Changes
 BRAND POSITIONING
High
Price-Expensive

Innovative and
premium
brand
High
Low
Quality
Supreme
Convenience

Revolutionary
Durability
Technology

Low
INFERENCES FROM THE ANNUAL REPORT
• Growth was solid in USA, but less certain in other areas
• Slow growth in Europe region and UK due to BREXIT
• Slow growth in China due to issues with USA, slow down in import and export
• “Toshiba Next Plan” was introduced as five year transformation plan to create an
image of world’s leading cyber physical system (CPS) technology companies
• Infrastructure System & Solutions and Storage & Electronic Devices Solution
recorded higher growth
• Energy System & Solution recorded lower growth
6

ADDING VALUE
SCORECARD
G
Generating and upgrading Resources:
• Partnering with market leaders like
HP, brother, Lexmark etc
• Joint development effort with Pharos
Blueprint Enterprise
• Acquisition Of IBM’s Retail Store
Solutions Business
N D
Normalizing Risk:
• Risk pooling across different
geographies
• Strategic partnerships with the
complementary businesses
• Expansion of solutions and services
business
7 competition in MFP
Adding Volume:
Limitations
A
• Toshiba provides Multifunction
printers for high volume demand of
organizations of all sizes, hence large
product portfolio.
D
• Can’t add volume as scale
requirement isDecreasing
lower. cost:
• Operating profit increased 115% YOY
partially due to lower general and
administrative expenses
Differentiating:
• Multifunction printers that tackle
organizations’ high-volume print
needs.
• Strategic partnership with Pharos
I
systems International to develop
Improving industry attractiveness:
Limitations managed print services for optimal
• 5 firms hold more than 50%usemarket
of resources and entire process
share administration
• Unfavourable dynamics: Intensifying
IMPACT OF GLOBALIZATION
Limitations of Japanese market
• Japan is the only major
country who’s economy has
not grown for 20 years.
Reasons include:
• Decreasing and aging
population
• Prone to natural calamities
Impact of Globalization
• Provided hedging against risks like business cycle risk, risk due
to natural calamities, risk of foreign exchange.
• Improved operating income significantly by strengthening the
revenue base
• Enhanced products and accelerated next generation
development.
• Expansion in emerging economies
8
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0
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
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• First bullet point here Class Group 1 Group 2
• Second bullet point here Class 1 82 95
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Class 2 76 88

Class 3 84 90
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Group
A

Group
C

Group Group
B D
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