It’s a

Sustainable
Business
December 5, 2018
ČZU - FTZ

Ing. Lucie Dudáková

MSc
dudakova@rektorat.cz
u.cz
A little about
me…
Study:

Bc a MSc Economics and MSc Management and Consumer

Management studies, FEM sciences
Research: Sustainability approached by small farmers

Student clubs:

Current job:

Department of strategy – project manager

Department of quality – CSR strategy and activites of CULS
 Sustainability
• what does that mean?
– Taking care of tomorrow today.

…did the previous generation think about the

consequences of their existence for future…

• what do we have better / worse than our parent?

 Sustainability
• what do we NEED for
life?

good nutrition for

Germany: The Melander family of Bargteheide
- 2 adults, 2 teenagers
Food expenditure for one week: 375.39 Euros or $500.07
United States: The Revis family of North Carolina
- 2 adults, 2 teenagers
Food expenditure for one week: $341.98
Japan: The Ukita family of Kodaira City
- 2 adults, 2 teenagers
Food expenditure for one week: 37,699 Yen or $317.25
Poland: The Sobczynscy family of Konstancin-Jeziorna –
4 adults, 1 teenager
Food expenditure for one week: 582.48 Zlotys or $151.27
Egypt: The Ahmed family of Cairo - 7 adults, 5 kids
Food expendit ure for one week: 387.85 Egyptian Pounds
or $68.53
Ecuador: The Ayme family of Tingo
- 4 adults, 5 teenagers
Food expenditure for one week: $31.55
Bhutan: The Namgay family of Shingkhey Village
- 7 adults, 6 kids
Food expenditure for one week: 224.93 ngultrum or $5.03
Chad: The Aboubakar family of Breidjing Camp
- 3 adults, 3 kids
Food expenditure for one week: 685 CFA Francs or $1.23
“One of history's few iron laws is that luxuries tend
to become necessities and to spawn new
obligations.”
Harari (author of Sapiens, Homo Deus)
How many Earths does it take to support humanity?

all counted together  1,5…

Source: https://www.footprintnetwork.org/our-work/ecological-footprint/#worldfootprint
How many Earths does it take to support humanity?

If the whole population consumed like the USA or Europe

we would need 4,5 worlds to meet the demand

Source: https://www.footprintnetwork.org/our-work/ecological-footprint/#worldfootprint
How many Earths does it take to support humanity?

If the whole population consumed like the USA or

Europe we would need 4,5 worlds to meet the demand
all counted together  1,5…

Source: https://www.footprintnetwork.org/our-work/ecological-footprint/#worldfootprint
Production of food.. the story of a burger
user disposal

packaging
disposal

product
disposal
Production of food.. the story of a burger
processing logistics user
disposal

residual waste from production waste from transport

= pollution of water  soil = pollution of atmosphere
= intoxication of people = intoxication of people
= pollution of atmosphere
Production of food.. the story of a burger
livestock farm processing logistics user disposal

residual waste from lifestock

= pollution of water  soil
= high production of methane
 Production of food.. the story of a burger
livestock farm processing logistics user disposal
farming logistics

waste from transport Gulf of Mexico, USA

= pollution of atmosphere
= intoxication of people

residual waste on the field

= pollution of water & soil
= intoxication of people
= killing biodiversity
Eutrophication
= increase of nutrient
- wash of from fields
(N,P)
- fertilizing ponds – fishery
- insufficient waste water
treatment
 Production of food.. the story of a burger
• *1 ¼ pounder from McDonalds uses over 660 gallons of
water to produce = 2 months of showering

1 acre of land:
250 pounds of beef (=283,500 calories)
11,000 pounds tomatoes (=902,000)
15,000 pounds potatoes (=5,235,000)
19,400 pounds carrots (=3,534,000)
 do you see any common
factor?

communal waste in CZ in 2017

1 person = 537 kg a year
Where does waste disappear (2017)?

5%
12 %

45 % 38 %

Source: MŽP
 Where does waste disappear?
Landfills
• about 178 landfills in CZ
• almost 50% of municipal
waste
• expensive management
– toxicity to ground water systems
– water and gas filtration
– tax
 The “invisible” waste
• Ecological footprint
– time count of raw material needed
+ time count of disposal of waste
• Carbon footprint
– emission amount count
• Water footprint
– consumer water count

• ? loss of biodiversity ?
• ? quality of soil ?
• ? chemical pollution ?
• ? loss of eco-systemic services ?
There is no such thing as waste in nature

waste = resource
Circular economy = Zero Waste
Circular economy
 Circular economy

closing loops waste = resource

Circular Economy - Examples
Sierra Nevada Brewery

“waste diversion program diverts 99.8% of solid waste from

the landfill. By following the mantra of “reduce, reuse, recycle,
and reEarth (compost)” and integrating the closed loop
philosophy, we hope to drive this number even closer to 100%.”

 improves our personal health

 the health of our communities because we have clean air and
water

 save money by reducing the cost of utilities and resources.

100% of-grid renewable energy sources
Water use efficiency

• Every gallon of water consumed passes through multiple pumps, filters,

and motors before it gets to the brewery = Every drop of water
consumed is money saved.
• Waste water treatment energy is used to power the facility
• Since 2007, 25% reduction in amount of water to produce 1 barrel of
beer
Transportation

• built a rail line 2 miles from the Chico brewery to transport malted
barley to Chico instead of trucking it.
• Each rail car contains three to four truckloads of malt
• more efficient and cost efective than traditional truck transport.

• Logistics: Never empty trucks, always picking up materials along the

routes
Spelt grain = bread or cattle feed for the restaurant
Composter on site

• In 2014, the HotRot converted

143 tons of food waste,

• 116 tons of hops and 48 tons

of spent grain into compost
nutritious amendment for our
onsite organic restaurant
garden, hop field, and barley
field.
Compost – Garden - Restaurant
Packaging – bottles or cans??
 Apple
Liam

• https://www.youtube.com/watch?v=AYshVbcEmUc
 Apple Liam

-Liam only works for iphone 6

-Only 2 Liam systems exist, capable of dismantling 2.4 million
iphones per year
-Apple sold 10 million iphones in the first weekend the iphone
6 was released (over 1 billion Apple products worldwide)
OK, so why are we not yet here?
Who can solve the problems?
Government power to lead towards sustainability

Legislation level example:

On February 21, 2017, the French National Assembly adopted proposed legislation
defining a duty of vigilance for parent companies and their subcontractors.
Who can solve the problems?
Who can solve the problems?
Individual power to lead towards sustainability
Personal habits – daily life
Personal habits – grocery
shopping
Personal habits – cloths shopping
Personal habits – furniture shopping
Personal habits – transport
Personal habits – share
 Sustainability

REUSE

REDUCE
RECYCLE

RETHINK
REFUSE
ROT

it’s all about making

an educated choice
it’s all about making an educated
choice…

VS
it’s all about making an educated
choice…

local
eggs
VS
 E WIT H THE LEA ST
T C H AN G
MAKE THE BIGGES
EFFORD
 4 winning project
= 15 000,- Kč each + open door from the
management:
 Lucie Dudáková
dudakova@rektorat.czu.cz