PREFACE

All of you know, A lot of calculation is concerned with

new business plan. Especially gaining by small business in
Bangladesh may vary from place to place. We would like
to introduce completely new type of small business in
Bangladesh where it is not existed with availability
through the divisional city of Bangladesh. We have found
the way to earn reasonable profit through serving the
people of our society. We strongly tell you that, our
proposed plan for small business will be profitable,
artistic and also very new service because around similar
or substitute business is not with professional manner
conducted in Bangladesh.

3
In the beginning, we are grateful to the almighty Creator to
help us completing this business plan to present on time. The
plan has been written by five planer but a few of collaborators.
We would like to thank the all participant entrepreneurs from
different sectors to this plan. In addition, we are grateful to
Assistant professor and a successful business advisor Mr.
Mahathy Hasan Jewel for providing beneficial instruction and
proper guidelines during the planning process. To end this, let
us express gratefulness to all of contributors again for their
generosity and wish to this process.
 THANKS TO ALL OF YOU
We would like to express our profound thanks to all of
you for giving time to present this business plan. We
sincerely will appreciate the information and advice
you will provide and the knowledge you will share with
us after knowing pros and cons of our small business
plan. Your assistance will be invaluable to us to amend
the plan for increasing probability of success of the
future generation business in Bangladesh.

5
 Welcome to Our
Small Business Plan

6
 OUR SMALL BUSINESS PLAN
Our Small Business Plan

Kingdom of Haven
Kingdom of Haven
A place for child care and recreation

7
Headquarter
19 Dhanmondi R/A
Road No. 7
Dhaka 1205
Bangladesh
Telephone: +880-2-8619 151
(3 lines)
Fax: +880-2-8613 888 and
+880-2-9663 579
Email: info@kh.net
www.Khaven.com

We are here to
serve your Childs
in a better
way…..!!!
 List of Branches
(I)
15 Bashundhara C/F
Road No. 19
Dhaka 1210
Bangladesh
Telephone: +880-2-8619 152 (2 lines)
Fax: +880-2-8613 888 and +880-2-9663 579
Email: info@kh.net
www.Khaven.com
(II)
21 Gulshan C/A
Road No. 24
Dhaka 1203
Bangladesh
Telephone: +880-2-8619 153 (2 lines)
Fax: +880-2-8613 888 and +880-2-9663 579
Email: info@kh.net
www.Khaven.com
Under Final Decision for loan
(III)
26 Baridhara C/A
Road No. 21
Dhaka 1208
Bangladesh
Telephone: +880-2-8619 153 (2 lines)
Fax: +880-2-8613 888 and +880-2-9663 579
Email: info@kh.net
www.Khaven.com

10
 Founders of the Company
On a cold day in 2011 National Park Sathchori, we were four friends
talked about children’s daily life of Dhaka city as well as others city in
Bangladesh. After one and half year we have decided to start a new
business with a complete different way to serve the future assets of
our nations through getting reasonable profit. More specifically, I
Md. Saiduzzaman Selim had intention to work for children through
business and I conducted a mini research to the market of child care
and recreation. That being the situation of my mind, last month I
invited my friends in a party where I discussed for starting a new
profitable small business. I presented all concerned information
regarding around this type of business conducting in Dhaka as well
as others divisional city in Bangladesh. After three days I got positive
results from my friends on the matter. For consequences, now we
are going to write our professional identity is businessman.

11
 Picture shows the place where
we talked first time for starting
Md. Saiduzzaman Selim a new business.

Address
109/6 ( 3rd Floor)
Dhanmondi
Dhaka-1205

12
Mir Tariqul Wahid

Address
105/7 , Malibagh
Gulbagh Power House
Dhaka- 1201

13
Md. Ashiqur Rahman

Address
112/19 Malibagh
Gulbagh Power House
Dhaka- 1201

14
M. Raihan Kamal

Address
125/9( 4rd Floor)
Dhanmondi
Dhaka-1205

15
 Nature of Business
The small business world has changed a lot in the last few
years. The new small business may seem a bit overwhelming
but it offers many opportunities too. We have presented our
plan for small partnership business in a flexible way to
understand better application of this business is referred by
the name “Kingdom of Haven "is a place for child care and
recreation in Bangladesh. The name has not been used as yet
in Bangladesh as well as in the world for this type of business.
We have drawn our own idea about this small business in the
prospect of economy of Bangladesh as well as society,
location, behavior, wants, demands, level of income of people,
affordability and also profitability.

16
 STATEMENT OF FINANCING NEEDED
The start-up expenses for Care and recreation of Kingdom of
heaven include initial costs of 9 million tk. We will incur 3
million tk in short-term debt to finish financing.
This debt will cover for 3rd no branches in Baridhara. The debt
includes Long-term assets include most play equipment, and a
larger service counter for the cafe area. Current assets include
furniture, lighting fixtures, some of the less durable play
equipment, and appliances for the cafe area. Day by day the
business will be developed through innovation of service .

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 STATEMENT OF CONFIDENTIALITY OF REPORT

"Information, data and drawings embodied in this business plan

are strictly confidential and are supplied on the understanding
that they will be held confidentially and not disclosed to third
parties without the prior written consent of Md.Saiduzzaman
Selim, Mir Tariqul Wahid, Mazumdar Raihan Kamal & Md.
Ashiqur Rahman."

18
 EXECUTIVE SUMMARY
The dramatic increase in products, markets, enhanced technology,
and robust competition has led to a dynamic global business
environment. Starting new profitable small business is not so easy.
But we have discovered a real profitable idea for small business has
appropriateness in the present economical environment of
Bangladesh. The Kingdom of Heaven will be started from 25th
December 2013 in the 3 aristocratic locations respectively at
Dhanmondi, Gulshan as well as Bashundhara in Dhaka city. The KH
will offer services from 6 a.m. to 8.30 p.m. The children will be
exposed to a wide range of activities including arts and crafts,
socialization, large muscle group activities, and general learning.
This document has been prepared to provide the reader with
information about a full-service child care/development through
training, education, as well as entertainment.
19
It provides schedules for education to Play on Time for Kids,
including business structure, company goals, projected growth,
venture capital requirements, start-up costs, an investment
analysis and the industry trends. KH will be concentrating on the
upper end of the market: double-income professional parents.
These personally ambitious parents are typically eager in terms
of their children's development and will be willing to pay to have
their children attend the best facilities. Through specialized
training of the staff and innovative learning systems with
entertainment. It would be a full-service child care/development
and recreation facility that will care for toddlers from age 3 to 5
but in the prospect of DGB where age may be extended until 8
year old for recreation. The Kingdom of Heaven will be
concentrating on the upper middle and high income of the
market specially it means: double-income professional parents.
These personally ambitious parents are typically eager in

20
terms of their children's development and will be willing to pay to
have their children attend the best facilities. Employees for the
organization would not be more than 20 but not less than 13 for
three branches within the first year. The KH will be located in a
recently rented and converted home that now is solely a child care
and recreation center. KH is a children's play center that offers a
series of parent/child activities devoted to the educational, physical,
emotional and social development of children. Through specialized
training of the staff and innovative learning systems, the KH will be
cutting edge in terms of child development. This curriculum,
coupled with a custom designed facility and a low instructor:
student ratio ensures a top shelf service for the children and the
parents. We plan to offer a large, full scale play structure for the
child and a smaller play structure for toddlers In addition, we will
also offer nominal vending, snacks and beverages for customers.

21
The facilities are designed to entertain, exercise and stimulate
children while reinforcing good social skills in a group play
environment. KH offers a unique service in that there is no other
program like it in the DGB through Dhaka city of or outlying areas.
Though the city does have parks facility open to the public, they are
not part of a comprehensive program for kids and parents. There
does not have safe environment for kids. The KH expects to become
profitable by month 11 and amount would be 0.1 million per
month, and has projected a modest net profit by year three. This
plan provides detailed information on the initial establishment and
operation of KH- Child Fun place. The plan outlines the plans for
business growth, methods, procedures for operation, and
infrastructure. KH will offer young families in DGB and the
surrounding area a quality family recreation center with soft
contained play structures, slides, and imagination-inspiring play
areas for children ages 2 to 5 extended to 8.
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We will provide jungle gyms opportunity twice in a month outside of the
city and it will be offered besides hills of Chittagong or Sylhet or
fascinating somewhere else. All equipment is safety-tested and approved;
employees are trained in child safety and first aid. Parents will have
special seating areas where they can watch their children play actively and
safely, even in the coldest months of winter, and can purchase snacks and
drinks from a limited selection while they wait. Over the past 15 years,
there has been tremendous housing growth in the DGB area. Most these
units are being bought or rented by families with young children. Md.
Saiduzzaman Selim is going to start Kingdom of Haven together with
some partners to offer parents and children a safe and exciting
environment for education and entertainment in which to spend time
together.

23
 INDUSTRY ANALYSIS
Future outlooks and Trends: Small businesses are vital to the
success of the economy. Not only as they provide the success stories
of the future, but also because they meet local needs. Being
entrepreneurial simply we mean developing the right skills;
attitudes and initiatives to make an innovative business that would
have contribution to an economy. Most BD businesses today are
small. Two thirds are owned and run by one person. Nearly 90%
employ less than 6 people. They are also an important source of
employment. Just over 2.5 million BD workers are self employed;
one in eight of all workers. It is from these small companies that
tomorrow's big names will probably arise. Our business for child
care and recreation would be probable to grow up children’s
physically and mentally through entertainment who all will be assets
for their family as well as valuable for our economy.

24
Research indicates that the prime market for an FEC is near urban
neighborhoods comprised of upper middle to high income
families. These families search for ways to engage their children that
are more than just activities their children passively enjoy. As
Howard Gardner writes in his book, The Unschooled Mind: "As
institutions, schools have become increasingly anachronistic, while
museums have retained the potential to engage students, to teach
them, to stimulate their understanding, and, most important, to
help them assume responsibility for their own future learning." This
is the idea behind an edutainment facility. Its purpose is to stimulate
children so that they can transition from being taught or entertained
(passive) to learning through play (active).

25
Business Advisor Mr. Mahathy Hasan Jewel has observed, "People are not
just interested in buying things. They want an experience, adding that the
keys to providing successful experiences are authenticity, fun and
participation. In fact, statistics show that higher middle and high income
people in Bangladesh at present spend more on entertainment than on health
care or clothing.’’
ECONOMY: The economy of Bangladesh is a rapidly developing market-based
economy. Its per capita income in 2012 was est. US$2,000 GDP growth 6.1%
where GDP by sector agriculture: 17.3%, industry: 28.6%, services: 54.1% and
GNP Gross National Product in Bangladesh increased to 4496.26 BDT Billion in
2012 from 4200.96 BDT Billion in 2011. Bangladesh Gross National Product
averaged 3373.47 BDT Billion from 2003 until 2012, reaching an all time high
of 4496.26 BDT Billion in June of 2012 and a record low of 2483.46 BDT Billion
in June of 2003. Disposable Personal Income in Bangladesh increased to
29658.71 BDT THO in 2012 from 28062.56 BDT THO in 2011. Bangladesh
Disposable Personal Income averaged 17455.13 BDT THO from 1990 until
2012, reaching an all time high of 29658.71 BDT THO in June of 2012 and a
record low of 6808.00 BDT THO in June of 1990.
26
CULTURE: The culture of Bangladesh is composite and over the
centuries has assimilated influences of Hinduism, Jainism,
Buddhism, Islam, and Christianity. It is manifested in various forms,
including music, dance, and drama; art and craft; folklore and
folktale; languages and literature; philosophy and religion; festivals
and celebrations; as well as in a distinct cuisine and culinary
tradition and culinary tradition. However Culture of Bangladesh is
conservative. Every child grows up in family environment where
they attached themselves whole life directly or indirectly. But the
value of culture is being attacked from outside culture. We have
discovered that the reasons behind for proper education and
entertainment. We appreciate the culture of our country because
there is care, affection among members of a family We can help our
children to grow up with the real values of our society.

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TECHNOLOGY: Bangladesh does not produce high level of
technology. Even medium scale of technology like entertainment
instrument also not available here in Bangladesh. That is why major
portion of equipment would be imported form different countries
specially from china, united states of America. In future it will not be
burden to buy machineries because the type of business is
conducting highly in many country of first and second world.
LEGAL CONCERNS: we have investigated to the legal issues
concerning business. Particularly the laws is not against with the
business of child care and recreation but laws shows tightness to
the safety of playing with instrument and also standard education.
Government motivate entrepreneurs to discover new dimension in
education and healthy entertainment. So we strongly hope that we
will be able to develop our business across the country.

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INDUSTRY DEMAND & COMPETITION: We would like to tell you the
census of children to the area of DGB. We have found information
from BBS that the total number of household is more than 1 million
and the average size of household is 5 where 3 to 8 years old
children are in 2 to 3 per family. For this large number of children
does not have opportunity for recreation and special education.
There are some traditional school who provides general education
only that does not create value in their life. We have conducted a
mini research in three areas through families where we have found a
lot of families are not satisfied with the present system of caring
children because they do not provide entertainment . So we hope
we will have success in our business. In this case we will be superior
than others of service business because we are different to bring
an enjoy full life of children .
Sources: www. bbs. gov. bd

29
 DESCRIPTION OF THE VENTURE
MISSION
To provide excellent child care and child play care in a kid friendly atmosphere
while ensuring our customers, both parent and child, receive excellent
service in a playful, educational, and safe environment.

OBJECTIVES
 To create a service-based company which exceeds customers' expectations.
 To increase the number of customers by at least 20% per year through
superior customer service and word-of mouth referrals.
 Have a clientele return rate of 90% by end of first year.
 Become an established community destination by end of first year.
 Educate the community on what the company has to offer.

30
 To develop a sustainable, profitable, start-up business.
 The utilization of the kingdom of Haven by at least 600 different
families in the first eight months.
 The company will become the industry leader in capital city of our
County in future everywhere in Bangladesh.
Keys to Success
The keys to success in our business are:
 Superior Customer Service: high-quality hourly care and service.
 Environment: provide a clean, upscale, enjoyable environment
conducive to giving professional trusting service.
 Convenience: offer clients a wide range of services in one
environment.
 Location: provide an easily accessible location for customer
convenience.
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• Reputation: credibility, integrity, and 100% dedication.
• Indoor activities for year-round entertainment.
• Facility designed to curb overcrowding.
• Seasoned management team.
The company believes that certain risk factors can be minimized by:
• Initial capitalization of the company to sustain operations through
year one.
• Low overhead through the use of multi-skilled employees and
continual training (i.e., child development classes).
• Strong customer base through aggressive marketing.
• Strong community ties.

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 PRODUCTS AND SERVICES
The kingdom of heaven will set itself apart from other child care
through education and entertainment facilities that may offer only
one or two types of services. Parents desire these services and are
frustrated because they must go to several different businesses or
travel long distances to find these types of activities. The focus
of the company is Play Care and Party Place. The services provided
will be exemplary. The business atmosphere will be clean, friendly
and upscale where customers will be comfortable leaving their
children. We will offer a personal touch, fun innovative learning
through play, and a memorable hassle-free Birthday party.
The business will offer event photos of children's birthday parties
(taken by a professional photographer), a unique concept in this
type of industry. The parent will be provided a CD at the end of the
party.

33
Play Time for Kids offers:
 Movie Theatre
 Large plays cape
 Playhouse area
 Staff-led Group activities
 Theme Nights
 Art and crafts
 Karaoke stage
 Computer Games
 Play station 2, X-Box, GameCube
 Separate Toddler area
 Educational toys and manipulative
 Birthday parties
 Different Fast food items

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PLAY CARE RATES (DROP-IN)
Per hour basis: 50 tk – one child
Per hour basis: 40tk- Each additional sibling
MEMBERSHIP
 2500 tk Annual Family Registration
BIRTHDAY PARTY A = 10,000 tk
 45 minutes in themed party room
 Generic colored paper products
 100% fruit juice
 Party attendant
 Birthday cake (flavor of choice)
 Balloons
 Gift Cart
 Goodie bags

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BIRTHDAY PARTY B = 15,000 tk
 45 minutes in themed party room
 Generic colored paper products
 100% fruit juice
 Party attendant (dressed in customer's party theme)
 Birthday cake (flavor of choice, and party theme)
 Balloons
 Gift Cart
 Goodie bags
 Play Time for Kids T-shirt for the birthday child
 Reserved parking spot for the birthday child's parents
 Event pictures (taken by professional photographer) received on CD
 Buy One, Get One Free coupon for each party guest to return with a
friend

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 FAMILY SAVINGS PLAN PARENTS MAY PRE-PAY FOR A
DISCOUNT:
 7500= 6750 tk (10% DISCOUNT)
 9000= 7650 tk (15% DISCOUNT)
 12000= 9600 tk (20% DISCOUNT)
REFERRAL PROGRAM
Refer a friend who has never been to Play Time for Kids and
receive $5 OFF the price of a new membership.
Size of the business: The business will provide entertainment with
education to the children age from 3 to 5 and some cases extended
8 for DGB area on a partnership basis to small and medium sized
business.

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 OFFICE EQUIPMENT AND PERSONNEL:

Mazumdar Raihan Kamal who were in London 4 years and Tariqul

Wahid have extensive experience in management of Child Care and
Family Entertainment Centers, respectively. Their attached resumes
detail this experience in the Big City area. Office Equipment would
include computer, table, chair, light , Fan, air-condition as well as
others necessary things. As the Personnel Plan shows, the company
expects to make gradual investments in personnel over the next
three years, always keeping in mind the number of children in need
of care. In addition to the owners, we will need two full-time.
manager and 6 full-time care workers.

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 PERSONNEL PLAN

Year 1 Year 2 Year 3

Md. Saiduzzaman Selim Tk 18000 Tk 25000 Tk 30000

Tariqul Wahid Tk 15000 TK 20,000 Tk 25,000

Manager Tk 20,000 TK 30000 Tk 35,000

Full-time child-care workers TK 48,000 Tk60,000 TK72,000

Part-time child-care workers TK30,000 TK42,000 Tk64,000

Future child-care employees Tk 0.00 TK 40,000 Tk 50,000

Total People 13 15 17

Total Payroll Tk 131000 TK 217,000 TK 276,000

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 BACKGROUND OF THE ENTREPRENEURS
(I)
Md. Saiduzzaman Selim
Diploma in Business Administration
Lincoln University College, Selangor, Malaysia
Bsc (Honrs) in Applied Accounting ( Reading)
Oxford Brookes university (ACCA) Oxford, United kingdom
Bachelor of Business Administration (Major Finance ) ( Reading)
IBAIS University Dhaka
He is an employee of bio- Lif ( a cosmetics company). He is serving as
public relation officer in the company located office in Dhanmondi
and Uttara. He has overseas experience in working with different
sectors like 5 stars hotel, restaurant, sales and recreation centre in
Kula Lumpur Malaysia. He is involved with also family business like
Stone, sand, rice and necessary food stock business located in
Sylhet.

40
(II)
Mazumdar Raihan Kamal
Diploma in Business Administration
National Institute of Development, Dhaka
Bachelor of Business Administration
IBAIS University, Dhaka
He is an Assistant Manager of Cardio Care Hospital located in Uttara.
He is doing whole business of tea in Dhaka . He takes order from
different level of customer and sell products directly to customers
via currier service or other sources. He is running his current
business with more profit. He has good idea on management to the
business.

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(III)
Mir Tariqul Wahid
Diploma in Business Administration
National Institute of Development, Dhaka
Bachelor of Business Administration
IBAIS University, Dhaka

He is a marketing executive officer in Magnum International

Limited. He wants to start new business at present.

42
(IV)
Md.Ashiqur Rahman
Diploma in Tourism and Hotel Management
National Institute of Development, Dhaka
Bachelor of Business Administration
IBAIS University, Dhaka

He is a complete businessman. He has over all idea on restaurant

business. He will be valuable partner for utilizing our products like
different food items offered in kingdom of haven for customers.

43
 OPERATION PLAN
We are not concerned highly with production as Particularly we will
start service business . Few items like fast food could be produced
but we will buy from outside it for decreasing cost and hassle. Md.
Saiduzzaman Selim and Ashiqur Rahman will be responsible to
contact with suppliers for everyday operation for foods.

List of suppliers contracted as follows:

(I) Sichuan garden Restaurant, Baridhara,36#10, Dhaka
(II) Kings Malaysia, Dhanmondi 15, Dhaka
(III) Chang pai Restaurant , Gulshan 13, Dhaka
(IV) KFC ; DGB Branches

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 COST OF CONTRACT FOR DAY TO DAY OPERATION :
Sunday to Wednesday : 10,000 – 12000 Tk
Thursday to Saturday: 18000- 20,000 Tk
ITEMS BEST FAST FOOD FOR CHILDREN AND PARENTS INCLUDES:
 Honey BBQ Sandwich
 Tender Roast Sandwich (without sauce)
 Chick- fil -A Char grilled Chicken Sandwich
 Hardees's Charbroiled BBQ Chicken Sandwich
 Monster Biscuit
 Loaded Potato
 Waffle Breakfast Sandwich
 Waffle Fries
 Chili Cheese Tots
 French toast Sticks
 Apple Pie

45
 Happy Meal (McDonald’s)
 Spicy Chicken Sandwich
 Submarine Sandwich
 Animal Style Burger (In-N-Out)
 Chicken Rings
 Teen Burger (A&W)
 Orange Chicken
 Chubby Chicken
 Chocolate Dipped Cone
 Cookies
 Popcorn Chicken
 Whopper
 Rocky Road
 Fries
 Ice Cream Cake
 Large Cheeseburger
46
 Our transaction would be electronic and non electronic way.
Customers will be able to pay for products in credit system. Every 15
days are allowed for outstanding to the customers. In some cases,
Average collection period would be 25 days means before ending 5
days of concerned months.
OPERATION SCHEDULES:
Sunday to Wednesday : 9.30 AM– 8.30PM
Thursday to Saturday: 8.30 AM- 9.30PM
JUNGLE TOURS :
The opportunity will be given twice in a month. Only on Friday in
second week and last week of Friday. We will bring children to the
different places across the country.

47
 MARKETING PLAN
Market Segmentation
Research indicates that the prime market for an FEC is near urban
neighborhoods comprised of upper middle to high income
families. These families search for ways to engage their children that
are more than just activities their children passively enjoy. As
Howard Gardner writes in his book, The Unschooled Mind: "As
institutions, schools have become increasingly anachronistic, while
museums have retained the potential to engage students, to teach
them, to stimulate their understanding, and, most important, to
help them assume responsibility for their own future learning." This
is the idea behind an edutainment facility. Its purpose is to stimulate
children so that they can transition from being taught or entertained
(passive) to learning through play (active).
The Bangladesh Census Bureau 2001 website provides the following
demographic information about DGB area of the city of Dhaka:
Sources: www. bbs. gov. bd

48
 CHILDREN HOUSEHOLDS WITH
CITY POPULATION INCOME
UNDER 9 CHILDREN

Dhanmondi 267,550 30 billion TK 27.24% 47,525

Gulshan 211,780 69 billion TK 22.96% 38,987

Baridhara 187,398 40 billion TK 23.56% 25,636

New Market 213,569 19 billion TK 21.64% 40,989

Mohammadpur 289232 22 billion TK 24.97% 43,896

49
50
 Ma Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential
Growth CAGR
Customers

Stay Home
Moms and 50% 8,000 12,000 18,000 27,000 40,500 50.00%
Dads

Elementary
50% 11,200 16,800 25,200 37,800 56,700 50.00%
Schools

DayCares 35% 4,935 6,662 8,994 12,142 16,392 35.00%

51
 TARGET MARKET SEGMENT STRATEGY
Our success will be based on our ability to become known within the
community. We must focus on the specific market segments whose needs
match our offerings. Focusing on targeted segments is the key to our
future. Therefore, the focus and marketing message will be the services
offered. Once the message is developed, it will be communicated and
fulfilled.
Stay-at Home Moms and Dads
For a variety of reasons, stay-at-home Moms and Dads are an attractive
segment. Parents are looking for a place to take their children to play and
learn. They live in the upper middle class and high class suburbs
surrounding the metropolitan area like DGB. The market segment
customers will lead a lifestyle in which their children play a large part in
their lives. The company also focuses on meeting the local community
need for child play care and birthday party services within the 10-mile
radius of Big City. Flexibility in the program allows children to be dropped
off, or to come and play with parent.

52
Elementary Schools
The Company would also like to establish a relationship with the
local elementary schools; there are 100 more elementary schools in
this target area, for possible field trips. The strategy for this market
is to provide periodic communications through the different
channels, which are available to us uniquely due to past service to
the different places. This strategic approach will provide credibility
and frequency of communication to our target market. While this
market is not the primary focus, sufficient flexibility to handle this
secondary market is important to producing supplemental revenues.
Day Cares
Local Day Care centers in search of field trip alternatives can select
the Play Time for Kids as a destination that combines playtime with
learning interactions. While this revenue would not be the
company's primary focus, its potential could increase revenue base
by building strong community relations.

53
Weekend Working Couples
Another segment of our business includes weekend working couples,
meaning weekend child care. This client base could provide a 1%
profit for the company since most Day Care centers do not operate on
the weekends. This service allows part-time weekend workers and/or
fitness center aficionados to drop their children off for several hours.
While this market is not a primary focus, sufficient flexibility to handle
this market is important to the local "word-of-mouth" marketing
strategy.

Promotion
Success will be based on the ability to become known within the
community. Play Time for Kids must focus on the specific market
segments whose needs match its offerings. Focusing on targeted
segments is the key to the company's future. Therefore, marketing
messages will be focused on the services offered.

54
We will develop our message, communicate it, and fulfill our
commitment to excellence. Play Time for Kids is part of the Recreation
Center industry, which includes everything from bowling, skating, mini-
golf, and batting cages to playgrounds and water parks. We provide a
much higher level of direct child care than do most other recreation
centers, and straddle the line between family entertainment center
and daycare facility. As such, we need employees with the child care
credentials to satisfy safety-conscious parents, and programs with the
"fun" value to lure in repeat customers.
Buying Patterns
Price, service, certification and reputation are critical success factors in
the edutainment/play care services industry. The company will
compete well in the defined market by offering competitive prices,
high-quality play care services, and leading-edge educational toys with
certified, college-educated instructors, and by maintaining an excellent
reputation with parents and the community.
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Competition for the Play Time for Kids comes in various forms. Nondhon park,
and Sishu Park and fantasy kingdom for all people are the only places within
city that offer services similar to ours, and all are limited to arcade games and
soft play. Specially their environment is not appropriate for 3 to 5 years old
children. They do not provide any educational opportunity. We have the
variety of options Play Time for Kids plans to offer; therefore, others did not
experience enough repeat business to sustain profitability. The company's
differentiating factor is the variety and enhanced entertainment value
offered, which leads to increased repeat and referral business. That is why we
assume that our business will be superior than similar others.
PRODUCTS FORECAST:
 Movie Theatre
 Large play scope
 Playhouse area
 Staff-led Group activities
 Theme Nights
 Art and crafts
 Karaoke stage
 Computer Game
 Birthday parties

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 The company will succeed by offering its clients' children a safe and
secure care environment, and close personal attention. The goals of
the center are dual-sided: to help parents feel good about the care
of their children, and to make it a safe, educational, and fun
experience for the child.
Play Time for Kids' services will be positioned to provide customers
with a premium amusement and edutainment experience:
 Charge a premium price (per industry standards) but not exceed
what the market can bear
 Obtain all appropriate licensing and certifications
 Thorough pre-hire background screenings performed on all
individuals before hired for employment
 Innovative, unique birthday parties
 The personal-touch in a family-friendly atmosphere that only Play
Time for Kids can provide

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 Play groups, as well as the wealth of child development knowledge,
delivered by the Play Time for Kids employees
 The convenience of drop-in play care, in the same location
where parents can take fitness classes
Marketing Strategy
The company's marketing strategy is focused on establishing our
brand and promoting our image through a variety of marketing
channels. An overview of our marketing strategy includes:
Logo & Identity Development: A professional logo has been
developed. This brand will be promoted through a broad mix
of identity pieces including business cards, stationery, car
signage, and other communications.
Partnership Programs: The Company will develop community
partnerships to offer discounts to the clients of other
businesses that cater to our target market, such as:
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 Local hospitals which provide birthing classes
 Local fitness centers without child care
 Local elementary schools (there are 15 within a 10-mile radius)
 Pediatrics offices, pediatric dentistry and pediatric orthodontist offices

Brochures: A brochure will be designed to communicate our presence, the

services we offer, and the clients we serve in the community.
Flyers: Flyers will be designed for posting at community locations that
attract high traffic volumes of consumers within our target market, such as:

 Local grocery stores and dry cleaners

 OB/Gym offices
 Local child care centers
 Local children's clothing store

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 Local stores that carry children's items
 Local children's programs
 Libraries ~ children's books section
 Local bookstores ~ children's book section

Advertising : Ads will be placed in publications that cater to the

demographics of our target market, including:

 Dhanmondi area Child

 Gulshan area Child
 Bashundhara, Mohammadpur,
 Positively Parenting
 Kids Directory

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 Public Relations. As owners, we will promote our company and it's
benefits to the community through efforts to have articles published in
new media and efforts to gain coverage on local radio and television
programming. Potential media outlets include:
 Big City Star-Telegram Newspaper
 Big City Child: A magazine serving families of Our County
 Big City Small Business Times
 Local schools newsletters
Direct Mail. Direct mail channels will be used to initially introduce our
presence to the community and attract first time visitors. The need for
this type of advertising will taper off as repeat and referral business
increases.
Website. All brochures, flyers and other marketing tools will promote
our website, detailing our services that benefit the community. Our
website will also provide all information about us, our operational
hours, schedules of events, and a registration form for online
enrollment.

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 EMAIL. Email will be used to connect with our clients frequently
through monthly newsletters and updates on upcoming events and
special offers.
EVENTS. Special events, including a grand opening and special holiday
parties, will be promoted to increase visibility in the community and to
attract first time or infrequent visitors.
SALES STRATEGY
The company will make its primary profit through the excellent play
care and edutainment of children. Even though our pricing strategies
are set at competitive levels, the company expects to gain revenue
within the first year by word-of-mouth advertising. The company
expects to double its clientele every 6 months during the first 18
months after opening for business. Play Time for Kids offers a unique
solution that will be introduced to the market through targeted
advertising, direct mail, website optimization and direct sales. The
venue provides families the ability to enjoy their leisure time
participating in activities together or leaving their children to explore
on their own.

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WEB MARKETING:
The kingdom of haven for Kids website address will be used on all
corporate and promotional materials. The website should be used to
support all the newly developed messages and should have "active"
content that brings people back to the site as an information
resource. This activity will be supported by the marketing plan
through the development of newsletters, promotional events, and
public-relations. -

SALES FORECAST
The strongest revenue during the first quarter of operation will be
birthday party sales and membership fees. Afterwards, word-of-
mouth and local advertising will gain market share for the company,
with parents using the daily drop-in service, day cares using it as a
field trip destination, and monthly holiday-themed parties.
We anticipate increasing margins in years two and three, through
greater efficiency and obtaining bulk rates on paper products.

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64
 SALES FORECAST

Year 1 Year 2 Year 3

Sales
Birthday party
TK 10,03,864 TK13,44,637 TK25,23,564
A
Birthday Party
TK11,89,701 Tk140,6412 TK20,17,169
B
Free Play with
TK 518,240 TK621,888 TK926,266
parents
Membership
TK721,288 TK925,546 TK103,065
fee
Drop-in Play
TK530,177 TK636,212 TK10,43,455
care
Total Sales TK39,63270 TK60,10619 TK80,91,109

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 DIRECT COST OF
YEAR 1 YEAR 2 YEAR 3
SALES

Birthday Paper
TK249,356 TK353,305 TK390,966
Products
Birthday foods and
TK834,550 TK935,537 TK10,35,537
beverages
Media Rental for
Parties (movies, TK 64,163 TK576,996 TK792,395
karaoke)

CDs for Parties TK22400 TK33320 TK35266

Costume Rentals TK 500000 TK500000 TK500000

Cakes TK224,678 TK235,607 TK242,728

Subtotal Direct Cost

TK17,23649 TK19,04,726 TK20,2369266
of Sales
 ORGANISATIONAL PLAN
Company Ownership and Principles
Play Time for Kids is a privately-held co-owned by Md.Saiduzzaman
Selim, Mir Tariqul Wahid, and Mazumdar Raihan Kamal & Md. Ashiqur
Rahman.". To achieve our objectives, Play Time for Kids seeks financial
backing. The loans will be repaid from the cash flow of the business,
and will be secured by the assets of the company, and backed by the
character, experience, and personal guarantees of the owners.
Management Team Background and Responsibilities:
Md. Ali Muhammad
Diploma In Theatre Science
Calgary University
Canada
He will be responsible for Team coordinating .

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Sunil Kumar
Bachelors of Science and engineering
University of AIIT
Dhaka, Bangladesh

He has experience to the equipment maintenance for 3 years in a

multinational company. We hope he will be able to bring satisfactory level
of service with the maintenance of all instrument or equipment of play for
children.
Others team members will be taken within 2 months after running
business. The responsibility should be performed by Md.Saiduzzaman
Selim and Tariqul Wahid.
Others personnel with responsibility has been shown under the line of
background of entrepreneurs.

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 ASSESSMENT OF RISK
We would like to say that the business is for child recreation idoes
not carry more risk like others business because the reason behind
that the investment is taken once for long time where the time carry
6 to 8 years. Nevertheless we have made plan to be free from risk
that includes motivating children to practice, build positive feelings,
minimize off-task behavior and discipline problems, create an
atmosphere of learning, maximize learning, develop lesson content,
use a problem-solving approach, observe and analyze, provide
feedback, and assess children's (and their-own)-progress.

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 FINANCIAL PLAN
The company's financial plan is based on conservative estimates and
assumptions. We plan to combine owner investment and loans to
fund our start-up requirements and to sustain the business to break-
even, within 8 months to a year.
Start-up Funding
Total start-up expenses and assets required will be funded as shown
in the Start-up Funding table, below. The $50,000 of Current
Borrowing will be repaid within 3 years; the long-term liabilities will
be repaid within 6 years.

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Start-up Funding

Start-up Expenses to Fund TK 70,5,750

Start-up Assets to Fund TK 300,5001

Total Funding Required TK 90,00000

Assets

Non-cash Assets from Start-up TK217,500

Cash Requirements from Start-up TK265,000

Additional Cash Raised TK 0

Cash Balance on Starting Date TK365,000
Total Assets TK982,500
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Liabilities and Capital

Liabilities
Current Borrowing TK3050,000
Long-term Liabilities TK538,250
Accounts Payable (Outstanding Bills) TK 0
Other Current Liabilities (interest-free) TK 0
Total Liabilities TK30,0000

Capital

Planned Investment
Md . Saiduzzaman Selim and Kamal TK3000,000
Tariqul Wahid And Ashiqur Rahman TK3000000 72
Additional Investment Requirement TK 0

Total Planned Investment TK550,000

Loss at Start-up (Start-up Expenses) (TK255,750)

Total Capital (TK25,750)

Total Capital and Liabilities TK90,00000

Total Funding TK 60,0000 73

 IMPORTANT ASSUMPTIONS
The company assumes steady growth from good management. The
company is assuming adequate loans to sustain it during start-up

GENERAL ASSUMPTIONS

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest
Rate
10.00% 10.00% 10.00%

Tax Rate 30.00% 30.00% 30.00%

Other 0 0 0 74
 BREAK-EVEN ANALYSIS
The Break-even Analysis is based on the average of the first-year
figures for total sales by units, and by operating expenses. These are
presented as per-unit revenue, per-unit cost, and fixed costs. These
conservative assumptions make for a more accurate estimate of real
risk. With these projections, we should surpass the break-even point
in September of our first year.

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Break-even Analysis

Monthly Revenue Break-even TK425000

Assumptions:

Average Percent Variable Cost 31%

Estimated Monthly Fixed Cost TK 212000

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 PROJECTED PROFIT AND LOSS
As the Profit and Loss table shows, the company expects to continue
its steady growth in profitability over the next three years of
operations. Although the last three months of 2014 will generate a
net profit, it is not expected to be high enough to counteract
outflows in the first three quarters. However, the second and third
years, even with additional employees to handle the extra business,
should generate increasing profits.

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 Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales Tk563,271 TK5675,924 TK3811,109

Direct Cost of
TK175,456 TK2204,726 TK2238,546
Sales

Other Costs of
Tk22600 TK2369700 TK222800
Sales

Total Cost of Sales TK176,056 1905,426 TK2009,346

Gross Margin TK3387,215 6470,498 $571,763

Gross Margin % 68.74% 69.61% 70.49% 78

Expenses
Payroll TK271,478 TK332,000 TK388,000

Marketing/Promotion TK4,000 TK4,000 TK4,000

Depreciation TK66100 TK55200 $300

Rent TK260,000 TK260,000 TK260,000
Utilities TK115,219 TK217,000 TK318,000
Insurance TK35,800 TK35,800 TK35,800
Payroll Taxes TK0 TK27,000 TK0,000
Other TK24,000 0 TK35,0000 TK86,0000

Total Operating Expenses TK 120000 TK1051,000 TK1512,100

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Profit Before
TK 1500000 TK 2300000 TK 2500000
Interest and Taxes

EBITDA TK 1500000 TK 1900000 TK 1900000

Interest Expense TK 120230 TK 231231 TK 236981

Taxes Incurred TK 259871 TK 265987 TK 359697

Net Profit TK 1400000 TK 2200000 TK 2400000

Net Profit/Sales 2.37% 1.46% 4.88% 80

THANK YOU

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