PE & HEALTH

UY|JAVIER|GUSI|DELOS REYES|RUIZ|
A number of important elements and activities
comprise the marketing process such as the
following:
1. Organization Mission and Objectives . The foundation of marketing
process is anchored on the organization’s mission and objective.
Defining these through careful evaluation of the needs and
benefits of the participants and prospects is the primary task of the
management. Mission and objectives, along with its vision, involves
the organization’s endeavours (action goals) and desires (image
goals).
2. Marketing Opportunity Analysis. Market analysis determines what
people want from the organization to deliver and satisfy. It gives
organizers figures of market segments, which can be of interest to
the organization. It also provides demographics, psychographics,
geography, and potential segment participants. Marketing
opportunity analysis offers parameters for the development of a
better market strategy.
3. Market Strategy. Marketing strategy comprises a mixture o three
activities; determining target markets; establishing marketing
objectives; and developing and maintaining a suitable
marketing mix.
The first activity is to determine the group of interest or the
target followed by the development of a detailed marketing
objectives and goals. Marketing and organizational objectives
must be coherent and has a definite time frame. The last activity
is the creation of marketing mix or the six Ps which refers to the
distinctive combination of product/program public, place,
pricing, production strategies thoroughly designed to please
target markets.
a. PRODUCT/PROGRAM STRATEGIES. An excellent organizational
product is the centrepiece of any organization. A product or
program can stir recognition and significance when properly
promoted. Product identification is essential to each of the other
six Ps to meet public needs, wants, and preferences.
b. PUBLIC. Products and programs must be adaptive to the varying
preferences of the public . Hence, prospective users should be
identified. The potential user (e.g. elementary school children ) must be
persued and informed about the program’s advantages.

c. PLACE OR DISTRIBUTION STRATEGIES. This entails availability,

measurability, and “where and how” costumers’ preferred products.
Costumers may prefer programs in the evening than during the day,
proximity of the venue, or in small numbers . These preferences are
often considered as essential elements of marketing strategies.

d. PRICING STRATEGIES. Prices are the most noticeable and flexible a

mong the components. Prices should be set a value where benefits
overweigh the cost and is affordable to consumers. Pricing generally is
an essential role in the organization’s capacity to meet goals.

e. PROMOTION STRATEGIES. The strategy concerns the diff. marketing

drives and invention to gain consumer interest, responsiveness, and
subscription to the product or services. It includes advertising,
promotion, personal selling, public relation strategies. The objective is
to entice the target markets through education and persuasion of the
parents.
4. Implemantation. The part of marketing process where the plans and strategies are
executed in line with the target objectives.

5. Evaluation. The final stage in the continuous marketing process in PE, recreation, and
sports. It requires assessment of the achievement of marketing objectives in a particular
period. Through continuous and regular evaluation, the manager will be able to finetune
programs, objectives, and marketing mix components to fulfil or surpass customer
satisfaction. Feedbacks (internally or externally), program audits, and market researches
are necessary in warranting programs to meet customer requirements.

Marketing is an important part of an individuals everyday life. Consumers and

educators take part in the process. The principles of marketing will provide better
understanding of the products, services, and programs. These also enable individuals to
become more experienced in delivering the demand for better health and fitness
requirements.