22/05/2021 Data Analytics Case Studies from Tatvic

CASE STU


Know-How SonyLIV Achieved Quick Data-Driven Actions &
Successfully Eliminated 80% Manual E orts Using Tatvic’s App
Review Analysis System. Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 1/24
22/05/2021 Data Analytics Case Studies from Tatvic

SonyLIV Gained Quick Data-Driven Actions & Eliminated 80% Manual E orts With Tatvic’s App
Review Analysis Solution. 

READ CASE STUDY

BestOfSigns Witnessed 53.9% Spike In Revenue Of 20 Products,

In 16 days, With Principles Of Persuasion-based A/B Test By
Tatvic Analytics.

BestOfSigns accomplished an explicit revenue growth of 53.9% for 20 products in just 16 days.
To make this happen, Tatvic understood their challenge and designed speci c A/B tests based
on the Principles Of Persuasion. 


READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 2/24
22/05/2021 Data Analytics Case Studies from Tatvic

Angel Broking Gained 53.5% More Leads + Saved 35% More In

Cost Per Lead With Principle-Based A/B Tests Designed By Tatvic
Analytics

See how Tatvic assisted Angel Broking in gaining 53.5% more leads and helped them save 35%
more in cost per lead by conducting Principles Of Persuasion-based A/B tests.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 3/24
22/05/2021 Data Analytics Case Studies from Tatvic

Royal Sundaram Achieved More than 10x growth in Organic &

Direct Tra c, in a day, with Trueview Campaign for Brand
Awareness with DV360

Discover how Tatvic helped Royal Sundaram to achieve signi cant growth in direct tra c,
improve organic search and enhance its brand search queries with Trueview Campaign

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 4/24
22/05/2021 Data Analytics Case Studies from Tatvic

Increased User Engagement on Quikr Platform by 30% using

Tatvic Analytics’ Cross-Category Recommendation Engine

Download this case study to know how Quikr used Tatvic Analytics’ Cross-Category
Recommendation Engine & collaborated with our data science team to Increase their User
Engagement by 30%

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 5/24
22/05/2021 Data Analytics Case Studies from Tatvic

E-commerce Unicorn Achieves a 5.6x ROAS from the festive sale

campaign on the Display & Video 360 Platform

Download this case study to know how Tatvic Analytics’ team partnered with an Indian
eCommerce Unicorn to make the best use of Display & Video 360

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 6/24
22/05/2021 Data Analytics Case Studies from Tatvic

How Jagran Increased User Engagement in m-Web by 92% using

Tatvic Analytics’ Content Recommendation Engine

Download this case study to know how Jagran used Tatvic Analytics’ Content Recommendation
Engine & collaborated with our data science team to Increase their User Engagement by 92% on
m-Web & 60% on Desktop.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 7/24
22/05/2021 Data Analytics Case Studies from Tatvic

How Tajawal Boosted their Conversion Rate by 30% by A/B

testing with Google Optimize 360 

Download this case study to uncover the details on how Tatvic Analytics used the Principles of
Persuasion for A/B Testing with Google Optimize 360 for Tajawal that they were able to increase
their Conversion Rate by 30%

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 8/24
22/05/2021 Data Analytics Case Studies from Tatvic

How PharmEasy Leveraged TV Ad Analytics by Tatvic &

Measured a 104% Return on Spends From TV Ads that Boosted
Website Visits and App Installs

Download this case study to understand how Tatvic Analytics data science team used Google
Analytics & Google Cloud to help PharmEasy achieve an accurate measurement of the return on
their Ad Spends for TV Ads that boosted their website visits & app installs.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 9/24
22/05/2021 Data Analytics Case Studies from Tatvic

How  Achieved 57% Lower Cost per Unique

Viewer with Display & Video 360 and Tatvic Analytics

MX Player is a one shop stop for all things entertainment. They have the best in class o ine
video playing capabilities, audio music and a large repository of online video streaming. This
case study takes you how Tatvic was able to help them overcome those challenges and also
helped them achieve a 57% lower Cost per Unique Viewer, a 100% improvement in Conversion
Rate and a 20% decrease Cost per Click.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 10/24
22/05/2021 Data Analytics Case Studies from Tatvic

How an Indian eCommerce Giant Increased Revenue from Paid

Campaigns by 26% owing to Data Driven Attribution with Tatvic
& Google Analytics 360

Read this case study of how an Indian fashion e-commerce giant with over 3 million monthly
active users and an average monthly revenue of Rs. 1.4 Billion, increased their revenue by 26%
by investing well with the help of insights by using Data Driven Attribution feature of Google
Analytics 360.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 11/24
22/05/2021 Data Analytics Case Studies from Tatvic

How  Achieved a 30% Higher Conversion Rate

with Tatvic’s PredictN Remarketing Campaign

Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-
channel organization with Aquaguard being the agship water puri er brand. Read this case
study to know how we helped Eureka Forbes Limited to increase their conversion rate by 30%
while decreasing their CPC by 41%.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 12/24
22/05/2021 Data Analytics Case Studies from Tatvic

How Improved “Quote Retrieval” Feature,

Contributing to a 12% Increase in Policy Purchases made, by
Implementing Tatvic’s Heatmap and User Journey Analysis
Through Google Analytics 360.

AegonLife, a digital life insurance rm in India, is a joint venture between Aegon N.V and Bennett
Coleman & Co. LTD. They bring 170+ years of experience from each of their parent companies
and aim to become the most recommended, new age life insurance rm in India. One of the 
major challenges that AegonLife was facing was that of identifying and leveraging sections of the
website that contribute the most to leads and transactions to further improve lead generation
& purchases of policies that were made. Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 13/24
22/05/2021 Data Analytics Case Studies from Tatvic

READ CASE STUDY

How an eCommerce Giant Achieved E ective Targeting Strategy

with the help of Tatvic’s Customer Lifetime Value Analysis using
Google Analytics 360

The client is India’s B2C frontrunner in the fashion and apparel domain. They have a huge
customer base and like every eCommerce giant, they also run multiple marketing campaigns at
any given point in time. Since their spend on these campaigns is so big, one of their pain points
is achieving a higher ROI from better performances of the campaigns.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 14/24
22/05/2021 Data Analytics Case Studies from Tatvic

How Tatvic Heatmap Increased Promotional Banner

Click Through Rate by 200%

This case study explains how Mid-day, a subsidiary of Jagran Prakashan Ltd – one of India’s
leading media and communications group along with Tatvic’s Heat Map increased their
promotional banner’s clickthrough rate by 200%. The challenge was to identify the right spot for
e ective banner placement that attracts more attention.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 15/24
22/05/2021 Data Analytics Case Studies from Tatvic

How Increased their Click Through Rate by 55%

using Google Analytics 360 with Tatvic

Read this case study to know how the ticketing giant BookMyShow along with Tatvic, ensured
accurate collection of required data and with comprehensive tracking implementation,
unlocked insights into user behavior.Owing to the implementation of custom funnel, we able to
successfully depict the stage during a booking process at which the users are majorly dropping
o .

READ CASE STUDY



Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 16/24
22/05/2021 Data Analytics Case Studies from Tatvic

Introduces Practical and Robust Anomaly

Detection in Data Generated via Google Analytics Premium with
Tatvic

MagicBricks wanted to measure the unexpected user behaviour on their app and website. They
had wanted to measure the increase in tra c due to campaigns & understand live portal
performance status. Along with this, their goals were to reduce server down-time in case of
unplanned outages and also to develop an alert mechanism in terms of email/SMS.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 17/24
22/05/2021 Data Analytics Case Studies from Tatvic

How  Increased their Conversion Rate by 66% by

A/B Testing Lead Generation Forms with Google Optimize 

Cars24 is a lead generation portal for reselling used cars for which they provide one of the
largest platforms in India. The purpose of their website is to make it convenient for customers
to book appointments with them online.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 18/24
22/05/2021 Data Analytics Case Studies from Tatvic

How increased their implementation e ciency

and data accuracy by 70% with Tatvic

BookMyshow drives 10 million ticket sales per month across multiple categories such as
Movies, Events, Concerts, Plays and sports. Read this case study to understand how Tatvic
helped them gather accurate data for analysis and in a standardized format. We also developed
an automatic mechanism which has all the features to monitor the tracking implementation
status. Through this data analytics project, along with their data accuracy, we were also able to
increase BookMyShow’s e ciency of implementation by 70%.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 19/24
22/05/2021 Data Analytics Case Studies from Tatvic

How we helped  to increase data collection accuracy

& speed by 30%

Sulekha’s business model is to provide a platform to the users looking for services in 200+
di erent categories (including home/o ce services, coaching/training, lifestyle &
property/rentals, etc.) and to businesses which o er these services to the end users. Apart from
India, where Sulekha is a strong leader in services, it also operates in USA, Canada, UK and UAE
markets to serve Non-resident Indians.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 20/24
22/05/2021 Data Analytics Case Studies from Tatvic

How we helped increase their Lead Submissions by

110%

Paychex is a recognized leader in the payroll, human resource, and bene ts outsourcing
industry. It was founded with the vision to make payroll outsourcing easy and a ordable for
small businesses. Paychex now operates in 100+ locations across the USA.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 21/24
22/05/2021 Data Analytics Case Studies from Tatvic

How redesigning the Cart Page improved Transactions by 22%

Our client wanted to improve their conversion rate. We carried our A/B test on their cart page
which had high exit rate. The end result was a 22% increase in their transactions.

READ CASE STUDY

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 22/24
22/05/2021 Data Analytics Case Studies from Tatvic

Increase in Pro t Margin Using Price Discovery

Engine

Our Client wanted a solution that would allow them the luxury of good margin without a ecting
the sales volume. We carried out Price AB Testing Using Liftsuggest Price Discovery Engine and
the end result was an increase in pro t margin for two products.

READ CASE STUDY

Get Regular Updates From Us

On Discussions, Ideas and Opinions on Web Analytics, Big Data, Predictive Analysis & Statistics

Enter your email address SUBSCRIBE
Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 23/24
22/05/2021 Data Analytics Case Studies from Tatvic

Privacy - Terms

https://www.tatvic.com/about-us/case-studies/ 24/24