A STUDY ON CONSUMERS’

SATISFACTION TOWARDS HATSUN

CURD WITH SPECIAL REFERENCE TO
ERODE TOWN
PROJECT REPORT

Submitted to the Bharathiar University in partial

Fulfilment of the requirements for the award of
the degree of

BACHELOR OF COMMERCE WITH PROFESSIONAL

ACCOUNTING

Submitted By
SOWMIYA.S
(Reg .NO:202AK1429)

Under the Guidance of

Assistant Professor,Department of Commerce

With Professional Accounting
 DEPARTMENT OF COMMERCE WITH
PROFESSIONAL ACCOUNTING

NAVARASAM ARTS AND SCIENCE COLLEGE FOR

WOMEN

(Affiliated to Bharathiar University, Coimbatore,

accredited with “B” Grade by NAAC, Bangalore)

ARACHALUR -638101
Dedicated to My
Beloved Parents
and Friends
Certificate
 CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CONSUMERS’

SATISFACTION TOWARDS HATSUN CURD WITH SPECIAL REFERENCE TO
submitted to BHARATHIAR UNIVERSITY, in partial fulfilment of the requirements
SOWMIYA during the period of her study in the Department of Commerce With
Professional Accounting, Navarasam Arts and Science College for Women,
Arachalur, under my supervision and guidance and this project report has not formed
the basis for the award of any Degree / Diploma / Associateship / Fellowship or other
similar title to any candidate of any University.

Head of the Department Faculty Guide

College seal Signature of the Principal

Viva -voce Examination held on ___________

Internal Examiner External Examiner

Hatsun Agro Products (HAP) is primarily engaged in the business of manufacture and
marketing of ice cream and milk and dairy based products. The company sells its
products under the brands viz. Arun Icecreams Arokya Milk Hatsun Curd Hatsun Paneer
Hatsun Ghee Hatsun Dairy Whitener and IBACO. The company exports dairy ingredients
to 38 countries around the world - primarily in America the Middle East and South Asian
markets.Hatsun Foods was incorporated as a private limited company in March 1986 by
R G Chandramohan. In April 1986 the company was admitted as a partner in
Chandramohan & Co a partnership firm promoted by the same promoter. During the
same month Chandrmohan & Co was dissolved and all the assets and liabilities of the
firm vested with the company except the Arun brand name which was vested with R G
Chandramohan.In 1987 the company acquired the Arun brand name subject to a
payment of 1% royalty on the company's gross ice cream sales turnover. The company
became a public limited company in August 1995.Till April 1995 the company was
carrying on its manufacturing activities. It scrapped its manufacturing facilities at Tolgate
unit since the facilities became old and outlived its utilities. The company has put up a
250-kVA windmill for power generation. Hatsun came out with a public issue in January
1996. The name of the Company has been changed with the approval of the Central
Government from Hatsun Milk Food Limited to Hatsun Agro Product Limited effective
from 7 April 1998.The Company has diversified its activities and entered into production
and sale of Toor Dhall and Urad Dhall under the brand name 'Apurva'.Hatsun Milk
Products Limited was merged with the Company with retrospective effect from 1.4.98
vide order of high court dated 18.2.99. and the process of amalgamation was completed
on 26.2.99. Ajith Dairy Industries too merged with the company. The company has also
amalgamated Hatsun Foods Company Ltd.During 2000-2001 the company's second dairy
plant was commissioned at Belgaum.In 2007 Hatsun Agro Products (HAP) launched a
new format of ice cream parlour called `Arun Unlimited Parlour'. In 2010 Hatsun Agro
Products (HAP) commissioned dairy plants at Madurai.In 2012 Hatsun Agro Products
(HAP) launched a new premium ice cream parlour format called `IBACO'. During the
year the company commissioned dairy plants at Thalaivasal in Tamil Nadu a milk
processing plant at Honnali near Davengere Karanataka and also commenced commercial
production at its curd plant situated at Vellichandai Dharmapuri district in Tamil Nadu.In
2013 Hatsun Agro Products (HAP) completed theacquisition of the assets of a cattle feed
plant from SKM Egg Products Export (India) Limited. In 2014 Hatsun Agro Products
(HAP) acquired dairy business of Jyothi Dairy Private Limited. In 2015 Hatsun Agro
Products (HAP) acquired a feed mill unit belonging to VKS Farms Private Limited
Coimbatore.On 6 March 2017 Hatsun Agro Products (HAP) announced that it has
commissioned wind power plants with 24 MW capacity at Tuticorin district Tamil Nadu.
The power generated from the plant will be used for captive consumption. Hatsun Agro
Products commissioned an automated packaging film unit a greenfield project at
Wallajabad near Chennai and started its commercial production in October 2017.In June
2018 Hatsun Agro Products launched a rights issue of equity shares for
prepayment/repayment of borrowings availed by the company. The rights issue was
offered in the ratio of one share for every 16 shares held on the record date. The issue
was priced at Rs 555 per share

Declaration
OBJECTIVES OF TNE STUDY
The following are the objectives of the study.

 To study the factors influencing level of customers are to know about the Hatsun
curd.
 To study about the socio- economic factors of the customer.
 To study the various sources through which the customers are to know about
the Hatsun curd.
 To identify the factors influenced by the respondent about the Hatsun curd.
 To find out the level of consumers satisfaction regarding through Hatsun curd.
 To find out the problems faced by the customers in Hatsun curd.