AN

INDUSTRIAL REPORT

ON

SANCHI DIARY LTD. (GWALIOR)

SUBMITTED IN PARTIAL FULLFILLMENT OF REQUIREMENT

OF BACHELOR OF BUSINESS ADMINISTRATION

III SEMESTER

BATCH 2021-2024

SUBMITTED TO SUBMITTED BY

Ms. SUMI GOSWAMI ANJALI VERMA

HOD (BUSINESS STUDIES) 2102675071017

Dr. MPS MEMORIAL COLLEGE OF BUSINESS STUDIES

Sikandra, Agra-282007
 REPORT COMPLETION CERTIFICATE

Dr. MPS MEMORIAL COLLEGE OF BUSINESS STUDIES

Sikandra, Agra-282007

TO WHOMSOVER IT MAY CONCERN

THIS IS CERTIFY THAT MS.ANJALI VERMA (2102675071017). A STUDENT OF

DEPARTMENT OF BUSINESS STUDIES, Dr. MPS MEMORIAL

COLLEGE OF BUSINESS, AGRA HAS UNDERGONE INDUSTRIAL VISIT ON

“SANCHI DAIRY LTD” ,GWALIOR.

SUMI GOSWAMI Date: 16 DEC, 2022

HOD (BUSINESS STUDIES) Pace: Agra

 DECLARATION

I ANJALI VERMA THE STUDENT OF BACHELOR OF BUSINESS

ADMINISTRATION (SEMESTER III) OF DR. MPS MEMORIAL COLLEGE OF

BUSINESS STUDIES, HEREBY DECLARE THAT I HAVE COMPLETED THE

INDUSTRIAL REPORT ON “SANCHI DAIRY LTD” . IN THE ACADEMIC

YEAR 2021-2024.

The information submitted is genuine and practical to the best of my knowledge.

Date: 16 Dec, 2022

Place: Agra
 ACKNOWLEDGEMENT

This is a great opportunity to acknowledge and to thanks all those

persons without whose support and help this project would have been

impossible. We would like to add a few heartfelt words for the people

who were part of this project in numerous ways.

I would like to thank Director of the college Dr. Anup Kumar Goyal (Dr. MPS

Group of Instutuion) for his idispensable support and encouragement

throughout the project.

I would like to thanks to Head of Department Dr. Sumi Goswami for her

indefatigable guidance, valuable suggestions, moral support, constant

encouragement and contribution for successful completion of industrial report.

I am very grateful to her , for providing all the facilities needed during the

project development.

I would like to thanks to my parents for their indispensable support and

encouragement through out the project. I would like to thanks project guide &

all those who helped me directly or indirectly.

ANJALI VERMA

BBA III SEMESTER

 TABLE OF CONTENT

 INTRODUCTION

 VISION AND MISSION

 PRODUCTS

 FORMS OF ORGANISATION

 ORGANIZING STRUCTURE AND LAYOUT

 ORGANIZATION ACTIVITIES

 FIELD OPERATIONS

 PLANT OPERATIONS

 MARKETING

 COMPETITORS OF SANCHI DAIRY LTD.

 USE OF IT

 CONCLUSION

 BIBLIOGRAPHY
Introduction
Gwalior Sahakari Dugdh Sangh Maryadit, affiliated to MP State Cooperative Dairy Federation,
Bhopal is in existence since 1980. It covers 06 districts and deals with 09 Milk Chilling Centres in its
area of operation. The main Dairy plant of 2.00 lakh liters per day capacity is located at Banmore,
Morena. It was established in 1983.

The dairy development activities in rural areas include conduct of survey of villages having milk
potential, organising primary milk cooperative societies under MP Cooperative Societies Act 1960,
enrolling milk producers as its members, inducting cattle, collecting milk from them, imparting
training, supporting Technical input services and extending benefits under various State/Central
government schemes.

The urban dairy development covers creation and strengthening of necessary infrastructure relating to
milk Chilling, processing, manufacture and marketing of milk & milk products of hygienic quality
governed under FSSAI norms.

Presently, besides dairy plant, the milk union has Butter and Ghee manufacturing facility of 3 MT/day
each. In addition, a Balanced Cattle Feed plant of 100 MTs per day capacity at Shivpuri) is in
operation.

The dairy sector in the India has shown remarkable development in the  past decade and
India has now become one of the largest producers of  milk and value-added milk
products in the world.
The dairy sector hasdeveloped through co-operatives in many parts of the State. During 1997-98,
the State had 60 milk processing plants with an aggregate processingcapacity of 5.8 million
liters per day.
In addition to these processing   p l a n t s ,   1 2 3   G o v e r n m e n t   a n d   3 3   c o -
o p e r a t i v e s   m i l k   c h i l l i n g   c e n t e r s operate in the State. With the increase in milk
production. Maharashtranow regularly exports milk to neighboring states.
Vision and Mission

Stage – 1: Background work Desk research for study of leading development practices across
developing economies and societies was undertaken to consistently deliver targeted results in most
eficient and effective manner.

• Review of status of State Vision 2018

A detailed review was undertaken to understand and evaluate the outcome for each statement against
the set of KPIs which formed basis for creating more objective, actionable, measurable and outcome
driven statements as part of vision development process.

• Study of current standards of performance and benchmarks in various sectors Study of best
practices, benchmarks along with impact assessment reports was undertaken to mitigate various
implementation and operational challenges that might surface during the course of implementation
and monitoring stages.

Study of prevailing development models within the State such ‘Chhindwara Model’ and ‘Jabalpur
Model’

To gain insights on various demographic, socio-economic aspects pertaining to successful

developmental practices and projects undertaken in various sector-speciic initiatives within the State
to enhance the last mile result and impact.

• Study of leading practices in social sector from across the country • Stakeholder discussions at
multiple levels of hierarchy

Desk research for study of leading development practices across developing economies and societies
was undertaken to consistently deliver targeted results in most eficient and effective manner.
• Stakeholder discussions at multiple levels of hierarchy Stakeholder discussions involved detailed
discussions and brainstorming with CM’s Ofice along with multiple interactions at various
hierarchical levels with all the departments to assimilate a thorough understanding of aspirations,
expectations and interventions that need to be factored. The various levels for this primary research
include

Level – 1: CM’s Ofice and CS

Level – 2: Department representatives including associated directorates and corporations

Level – 3: Department Heads

Stage – 2: Framework for developing Vision- To- Delivery roadmap document The below diagram
summarizes the framework adopted in preparation of this entire roadmap.

Stage – 3: Setting Overarching agenda and Thrust Areas ‘Accelerating Growth’ and ‘Sustaining
Development’ form the overarching agenda for developing State Vision for the period 2020-25.

The overarching agenda serves as starting point to further envisage the Thrust Areas to be achieved
through a sectoral strategic roadmap, as shown in the diagram below

Stage – 4: Identifying core Developmental Themes for the roadmap document Six Developmental
Themes identiied, based on the Thrust Areas, are depicted herein

Stage – 5: Aspirations for each Developmental Theme

The aspirations and envisioned state of Madhya Pradesh must be depicted in an unconstrained
manner. The aspirations should exceed present resources. The aspirations are to form the basis of this
document. The following diagram show the Aspirational Outcomes associated with each
Developmental Theme for preparing a detailed roadmap.

Stage – 6: Translating Aspirational Outcomes into Sectoral Priorities

A detailed discussion was carried to consolidate the inputs received along with the Aspirational
Outcomes from various stakeholders under each Developmental Theme to arrive at the inal and
conclusive list of Growth Sectors and to prepare the detailed actionable roadmap document. The
document hence details the sectoral vision, missions and goal statements for each of the 11 Growth
Sectors identiied a part of this process.

 To carry out activities for promoting production, procurement, processing, manufacturing and
marketing of milk milk products for socio-economic development of the farming community.
 Developement and expansion of such other allied activities as may be conductive for the
promotion of the dairy industry, improvement and protection of milk animals and economic
betterment of those engaged in milk production.
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Mission

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SANCHI’S MILK PRODUCTS

Sanchi – Smart
Double Tonned Milk

 Sanchi health is pasteurized double toned milk.

 Contains 1.5% fat and 9% solid not fat (SNF).

 It is homogenized milk which contains proteins,minerals and vitamins.

 Ideal milk (with less fat) for health conscious persons.

 Available in 500 ml and 200 ml pouches in Ujjain, Bhopal,Gwalior, Indore and Jabalpur
 milk shed area.Sanchi – TazaTonned Milk 

 Pasteurized and homogenized toned milk.

 Contains 3% and 8.5% solid not fat (SNF).

 It is balanced milk suitable for every age group.

 Available in 200 ml, 500 ml and 1000 ml pouchesin Ujjain, Bhopal, Indore, Gwalior & Jabalpur milk
shed area

Sanchi – Shakti
Standardized Milk
 Sanchi Shakti is pasteurized Standard Milk.

 Contains 4.5% fat and 8.5% solid not fat (SNF).

 It contains proteins, minerals and vitamins.

 Ideal milk tea, curd and other homemade sweets.

 Available in 500 ml pouches in Ujjain, Bhopal,Gwalior Jabalpur and Indore milk shed area.
Sanchi – Gold
High Fat Milk
 Sanchi health is pasteurized full cream milk 

 Contains 6% and 9% solid not fat (SNF).

 It has high nutritive value with body building proteins, bone forming minerals and vitamins.

 Available in 500 ml and 1000 ml pouches inUjjain, Bhopal, Indore, Gwalior & Jabalpur milk shed
area.
Sanchi – Urja
Double Tonned Flavored Milk

 Double toned sterilized flavored milk 

 Free from micro organism harmful to consumer health. Under  packed conditions, does not need
refrigerated storage.

 No formation of cream layer due to homogenization.

 Permitted fruit flavors / essences together with permitted(matching) colors and sugar are used

 Available in 200 ml glass bottles and poly packs.

 Manufactured and sold by Bhopal, Indore, Ujjain, Gwalior &Jabalpur Sahakari Dugdha sangh from
their exclusive milk parlorsin towns and other agencies

Sanchi – Shrikhand
 Semi-soft, sweetish-sour, whole milk product prepared bytraditional method from lactic fermented curd
 The chakka is mixed with required amount of sugar and natural cardamom

 It is available in 100gm and 500 gm plastic cups.

 Manufactured and sold by Bhopal, Indore, Jabalpur,Ujjain and Gwalior Sahakari Dugdha Sanghs from
their exclusivemilk parlors in towns/railway station and other agencies
  Shelf life is 3 days when stored under refrigeration

 A delicious substitute for food when away from home and duringfasting

Sanchi – Lassi
 A delicious dairy product made from fresh milk and prepared fromwhole milk contains sugar and
permitted flavor.

 Sanchi lassi contains appreciable amount of milk protein and phospholipids and an excellent beverage
for quenching thirst.

 It is available in 200 ml plastic glasses.

 Manufactured and sold by Bhopal, Indore, Jabalpur, Ujjain andGwalior Sahakari Dugdha Sanghs from
their exclusive milk parlorsin towns/railway station and other agencies

 Shelf life is 3 days when stored under refrigeration

 Drink to get sweetish sour mouth licking taste

Sanchi – Butter Milk (Mattha)
 Good beverage for quenching thirst by reason of its lactic acidity.

 Contains zeera, black pepper, salt to give it a nutritious value.

 It has nutritious values and therapeutic properties

 It is available in 200 ml poly pack.

 Manufactured and sold by Bhopal, Indore, Jabalpur,Ujjain and Gwalior Sahakari Dugdha Sanghs
fromtheir exclusive milk parlors in towns/railway station and other agencies

 Shelf life is 2 days when stored under refrigeration

 Quench your thirst with salt and spice

Sanchi – Ghee
 Richest source of milk fat, prepared from direct heating of milk cream usually obtained by normal
separation of milk.

 It has fine Grains, and good keeping qualities.

 Good source of Vitamin A,D,E & K 

 Available in duplex refill packs of 200 ml, 500 ml, 1liter, 5 liter tin / jar, 15 liter tin / jar .

 Manufactured and sold by Bhopal, Indore, Jabalpur, Ujjain andGwalior Sahakari Dugdha Sanghs from
their exclusive milk parlorsin towns/railway station and other agencies
  Best before 180 days.

Sanchi sneha – Skimmed Milk Powder

 Spray dried, instantly soluble milk powder obtained fromthe skim milk of cow or buffalo milk by
removal of water.

 An ideal dietary supplement for low calories and high protein diet. Can be conveniently used for
making tea,coffee, curd (dahi), chenna, lassi, pudding and other milk basedsweets

 Available in 200 gm, 500 gm, duplex refill packs and 25 Kg bags.

 Manufactured and sold by Indore and Gwalior Sahakari DugdhaSanghs from their exclusive milk
parlors in towns and other agencies

 Best before 180 days.

 Most ideal instant soluble dry milk to be at your home. Bake or makeice-cream, tea or sweet meat
ORGANIZING STRUCTURE AND LAYOUT

Sanchi is a milk product brand name of Madhya Pradesh State Cooperative Dairy Federation Limited. It is a
diary Company, which headquarter is in Bhopal, India. It is the state level institution at the third level of famous
Anand pattern.

The company objective is to safeguard the interest of milk produce farmers and provide quality milk products to
urban consumers on reasonable rates. The company main activities are support to milk unions in implementation
of cooperative dairy programme sothat the interests of milk producers and consumers may be safeguarded. 

Madhya Pradesh State Cooperative Dairy Federation Limited established in 1956. In 1956, the company started
manufacture milk and milk products in Madhya Pradesh. The company is providing best quality and most
healthy milk available in the market. MPCDF manufactures milk, curd, butter, sweets, ice cream and
ghee.Madhya Pradesh State Cooperative Dairy Federation Limited company has three-tier structure of dairy
Cooperatives:
FORM OF ORGANISATION

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MARKETING ACTIVITIES.
The Dugdh Sangh markets milk & milk products in the major townships of the milkshed area through own
developed network of Milk Booths, Milk Parlours & Agencies. The milk products manufactured and sold by the
dugdh sangh are Ghee, Flavoured Milk, Spiced & Plain Butter Milk, Shrikhand, Paneer, Lassi, Sweet & Plain
Curd, Chaina Kheer, Peda, Mawa and Milk Cake under the Sanchi brand name.

The Dugdh Sangh selling milk sachets of Gold (6.0% Fat & 9.0% SNF), Shakti (4.5% fat & 8.5% SNF), Taza
(3.0% fat & 8.5% SNF), Smart (1.5% Fat & 9.0% SNF), & Chah Milk (4.5% Fat & 9.0% SNF) under
mnemonic symbol of National Dairy Development Board with the brand name Sanchi.

The dairy development activities in rural areas include conduct of survey of villages having milk
potential, organising primary milk cooperative societies under MP Cooperative Societies Act 1960,
enrolling milk producers as its members, inducting cattle, collecting milk from them, imparting
training, supporting Technical input services and extending benefits under various State/Central
government schemes.

The urban dairy development covers creation and strengthening of necessary infrastructure relating to
milk Chilling, processing, manufacture and marketing of milk & milk products of hygienic quality
governed under FSSAI norms.

UJJAIN

The Ujjain Sahakari Dugdh Sangh Maryadit, which is a member of MP State Cooperative Dairy Federation,
Bhopal came into existence in the year 1976 and the main Dairy plant at Maxi Road, district Ujjain was
commissioned in 1982. Under IDA & OF-II Dairy Development, the complete infrastructure regarding milk
procurement, processing, milk & milk products marketing was created.

Near about 70,000 milk producer’s farmers have been enrolled themselves as members of organised Dairy
Cooperative Societies. Out of that 20% are landless, 37% are marginal farmers & 30% are small farmers, out of
these nearly 15% farmers belong to schedule caste and schedule tribes. These make the organisation a true
representative of the economically weak section of the society.
OBJECTIVES OF DUGDH SANGH
Dugdh Sangh is aimed at providing technical know-how on cooperative lines to rural milk producers of the
milk-shed area and to assist them in enhancing milk production & minimizing the cost of production, to offer
them optimum rates for their produce milk at their door-step, making available quality and hygienic milk & milk
products to the urban consumers at reasonable prices.

FIELD OPERATION ACTIVITIES

Field Operation division of dugdh sangh is functioning for the organisation & supervision of Village level Dairy
Co-operative Societies. The field staffs is also providing technical services for breed improvement through
Artificial Insemination, Scientific feeding practices for more output against low input cost, Animal health care
and management in order to make dairy activities profitable at producer level for improving their socio-
economic status.

The field staffs is also providing regular training on the basis of cooperative principles, to the management
committee & Staff members of the village level dairy cooperative society for improving their cooperative and
business skill. Field operation division is also working on Women Development Cooperative Leadership
Programme in the villages where dairy cooperative societies are functioning. The dugdh Sangh has providing
the employments to the DCS Employees, Milk pourers, head load at village level and milk retailers in urban
areas.

MARKETING ACTIVITIES
The Dugdh Sangh markets milk & milk products in the major townships of the milkshed area through own
developed network of Milk Booths, Milk Parlours & Agencies. The milk products manufactured and sold by the
dugdh sangh are Ghee, Flavoured Milk, Spiced & Plain Butter Milk, Shrikhand, Paneer, Lassi, Sweet & Plain
Curd, Chaina Kheer, Peda, Mawa and Milk Cake under the Sanchi brand name.

The Dugdh Sangh selling milk sachets of Gold (6.0% Fat & 9.0% SNF), Shakti (4.5% fat & 8.5% SNF), Taza
(3.0% fat & 8.5% SNF), Smart (1.5% Fat & 9.0% SNF),Chah Milk (4.5% Fat & 9.2% SNF) & Tea Spl. (3% Fat
& 9% SNF) under the brand name Sanchi.

Registered in 2015 , Sanchi Milk Work has made a name for itself in the list of top suppliers of in India. The
supplier company is located in Ujjain, Madhya Pradesh and is one of the leading sellers of listed products.
Sanchi Milk Work is listed in Trade India's list of verified sellers offering supreme quality of etc. Buy in bulk
from us for the best quality products and service.
JABALPUR
Jabalpur Sahakari Dugdh Sangh Maryadit, affiliated to MP State Cooperative Dairy Federation, Bhopal is in
existence since 1977. It covers 15 districts and deals with 33 Milk Chilling Centers in its area of operation. The
main Dairy plant of 1.00 lakh liters per day capacity is located at Karonda, Imaliya Mod ,Jabalpur. It was
established in 1981.

The dairy development activities in rural areas include conduct of survey of villages having milk potential,
organizing primary milk cooperative societies under MP Cooperative Societies Act 1960, enrolling milk
producers as its members, inducting cattle, collecting milk from them, imparting training, supporting Technical
input services and extending benefits under various State/Central government schemes.

The urban dairy development covers creation and strengthening of necessary infrastructure relating to milk
Chilling, processing, manufacture and marketing of milk & milk products of hygienic quality governed under
FSSAI norms.

Presently, besides dairy plant, the milk union has a Balanced Cattle Feed plant of 50 MTs per day capacity at
Bandol (Seoni) is in operation.

Dugdh Sangh is aimed at providing technical know-how on cooperative lines to rural milk producers of the
milk-shed area and to assist them in enhancing milk production & minimizing the cost of production, to offer
them optimum rates for their produce milk at their door-step, making available quality and hygienic milk & milk
products to the urban consumers at reasonable prices.

FIELD OPERATION ACTIVITIES.

Field Operation division of dugdh sangh is functioning for the organisation & supervision of Village level Dairy
Co-operative Societies. The field staffs is also providing technical services for breed improvement through
Artificial Insemination, Scientific feeding practices for more output against low input cost, Animal health care
and management in order to make dairy activities profitable at producer level for improving their socio-
economic status. The field staffs is also providing regular training on the basis of cooperative principles, to the
management committee & Staff members of the village level dairy cooperative society for improving their
cooperative and business skill. Field operation division is also working on Women Development Cooperative
Leadership Programme in the villages where dairy cooperative societies are functioning. The dugdh Sangh has
providing the employments to the DCS Employees, Milk pourers, head load at village level and milk retailers in
urban areas.

MARKETING ACTIVITIES.
The DugdhSangh markets milk & milk products in the major townships of the milkshed area through own
developed network of Milk Booths, Milk Parlours & Agencies. The milk products manufactured and sold by the
dugdhsangh are Ghee, Flavored Milk, Spiced & Plain Butter Milk, Shrikhand, Paneer, Lassi, Sweet & Plain
Curd, ChainaKheer, Peda, Mawa, Panneer Acharand Milk Cake under the Sanchi brand name.

The Dugdh Sangh selling milk sachets of Gold (6.0% Fat & 9.0% SNF), Shakti (4.5% fat & 8.5% SNF), Taza
(3.0% fat & 8.5% SNF), Smart (1.5% Fat & 9.0% SNF), & Amrit/Chah Milk (4.5% Fat & 9.0% SNF) under
mnemonic symbol of National Dairy Development Board with the brand name Sanchi.
Jabalpur Sahakari Dugdh Sangh Maryadit, affiliated to MP State Cooperative Dairy Federation, Bhopal is in
existence since 1977. It covers 15 districts and deals with 33 Milk Chilling Centers in its area of operation. The
main Dairy plant of 1.00 lakh liters per day capacity is located at Karonda, Imaliya Mod ,Jabalpur. It was
established in 1981.
 
The dairy development activities in rural areas include conduct of survey of villages having milk potential,
organizing primary milk cooperative societies under MP Cooperative Societies Act 1960, enrolling milk
producers as its members, inducting cattle, collecting milk from them, imparting training, supporting Technical
input services and extending benefits under various State/Central government schemes.
BUNDELKHAND

Bundelkhand Sahakari Dugdh Sangh Maryadit, Sagar It covers 6 districts and deals with 09 Milk Chilling
Centres in its area of operation. The main Dairy plant of 20 Thousand liters per day capacity is located at
Sironja, Sagar Now going to establish for 1 lack liters per day milk collection. It was established in 2016.

The dairy development activities in rural areas include conduct of survey of villages having milk potential,
organizing primary milk cooperative societies under MP Cooperative Societies Act 1960, enrolling milk
producers as its members, inducting cattle, collecting milk from them, imparting training, supporting Technical
input services and extending benefits under various State/Central government schemes.

The urban dairy development covers creation and strengthening of necessary infrastructure relating to milk
Chilling, processing, manufacture and marketing of milk & milk products of hygienic quality governed under
FSSAI norms.

Presently, besides dairy plant, the milk union has Butter and Ghee manufacturing facility of 0.5 MT/day each. In
addition, a Balanced Cattle Feed plant of 100 MTs per day capacity at Sironja (Sagar) is in operation.

Bundelkhand Dugdh Sangh is aimed at providing technical know-how on cooperative lines to rural milk
producers of the milk-shed area and to assist them in enhancing milk production & minimizing the cost of
production, to offer them optimum rates for their produce milk at their door-step, making available quality and
hygienic milk & milk products to the urban consumers at reasonable prices.

FIELD OPERATION ACTIVITIES.

Field Operation division of dugdhsangh is functioning for the organisation& supervision of Village level Dairy
Co-operative Societies. The field staffs is also providing technical services for breed improvement through
Artificial Insemination, Scientific feeding practices for more output against low input cost, Animal health care
and management in order to make dairy activities profitable at producer level for improving their socio-
economic status. The field staffs is also providing regular training on the basis of cooperative principles, to the
management committee & Staff members of the village level dairy cooperative society for improving their
cooperative and business skill. Field operation division is also working on Women Development Cooperative
Leadership Programme in the villages where dairy cooperative societies are functioning. The dugdh Sangh has
providing the employments to the DCS Employees, Milk pourers, head load at village level and milk retailers in
urban areas.

MARKETING ACTIVITIES.
The Dugdh Sangh markets milk & milk products in the major townships of the milkshed area through own
developed network of Milk Booths, Milk Parlours& Agencies. The milk products manufactured and sold by the
dugdhsangh are Ghee, Flavoured Milk, Spiced & Plain Butter Milk, Shrikhand, Paneer, Lassi, Sweet & Plain
Curd, Chaina Kheer, Peda, Mawa and Milk Cake under the Sanchi brand name.

The Dugdh Sangh selling milk sachets of Gold (6.0% Fat & 9.0% SNF), Shakti (4.5% fat & 8.5% SNF), Taza
(3.0% fat & 8.5% SNF), Smart (1.5% Fat & 9.0% SNF), &Chah Milk (4.5% Fat & 9.0% SNF) under mnemonic
symbol of National Dairy Development Board with the brand name Sanchi.
The dairy development activities in rural areas include conduct of survey of villages having milk potential,
organizing primary milk cooperative societies under MP Cooperative Societies Act 1960, enrolling milk
producers as its members, inducting cattle, collecting milk from them, imparting training, supporting Technical
input services and extending benefits under various State/Central government schemes.
The urban dairy development covers creation and strengthening of necessary infrastructure relating to milk
Chilling, processing, manufacture and marketing of milk & milk products of hygienic quality governed under
FSSAI norms.
PROCESS OF PRODUCTION

MILK PROCESS

“SANCHI milk is pasteurized milk”

• Chilled milk is received from chilling center from villages’

• After collecting milk Sanchi Dairy laboratory check the fat

& SNF of the milk. Aftercollecting, Checking &Conducting the laboratory testthe pasteurized machines
forpasteurization of milk. Here themilk is heated. After that it iscooled at -4 degree Celsius.

• Now in this milk necessity fat &

SNF are added packed inpouches of 250ml, 500ml, and 1ml. The packed are keptin the basket & each basket
contains 20 Pouches.

• After the milk pouches are taken to the cold storage with

the capacity of holding 4500 with the temperature of 8 to10 degree Celsius.

FIELD OPERATIONS
The  Fi e l d  Operat i on  act i vi ti e s  beg i n   wi t h organi zat i on  of  Dai ry  Co- operative Societies in the
rural areas and end with milk transportation tothe dairy dock. The basic Field Operations include:-

 Organization of Dairy Co-operative Societies on 'Anand' pattern.

 O r g a n i z i n g   m i l k   p r o d u c e r ’ s   f a r m e r s '   t r a i n i n g   p r o g r a m s   f o r   formation of
co-operatives, awareness to co-operative principles &milk production enhancement techniques etc.
 Procurement and transportation arrangement of milk.

 Providing Technical Input services to the milk producer farmers for milk production enhancement such
as Animal Health Care

 (First Aid & Emergency), Artificial Insemination, Balanced Cattlefeed and improved fodder seed etc.

 P refer ence  t o  econom i cal l y  weake r  sect i ons,  sm al l  &  m argi nal farmers, scheduled caste /
tribe categories in various activities.

PLANT OPERATIONS
Sahakari Dugdh Sangh Maryadit, affiliated to MP StateCooperative Dairy Federation, Bhopal is in
existence since 1977. Itcovers 11 districts and deals with 22 Milk Chilling Centres in itsarea of
operation. The main Dairy plant of 4.00 lakh liters per daycapacity is located at Habibganj, Bhopal. It
was established in1981.
The dairy development activities in rural areas include conduct ofsurvey of villages having milk
potential, organising primary milkcooperative societies under MP Cooperative Societies Act
1960,enrolling milk producers as its members, inducting cattle, collectingmilk from them, imparting
training, supporting Technical inputservices and extending benefits under various
State/Centralgovernment schemes.
The urban dairy development covers creation and strengthening ofnecessary infrastructure relating to
milk Chilling, processing,manufacture and marketing of milk & milk products of hygienicquality
governed under FSSAI norms.Presently, besides dairy plant, the milk union has Butter and
Gheemanufacturing facility of 5 MT/day each. In addition, a BalancedCattle Feed plant of 150 MTs
per day capacity at Pachama(Sehore) is in operation.

The plant operation activities begin with receipt of milk at theChilling Centre / Dairy Dock and end
with dispatch of milk & milkproducts for distribution.
The basic activities of Plant Operationsinclude:-

 Reception of milk at Chilling Centre / DairyDock.

 Testing of milk.

 Milk Pasteurization

 Milk Chilling

 Milk Packing

 Manufacturing &packing of Mainproducts like Ghee,SMP, and WhiteButter & TableButter.

 Manufacturing & packing of indigenousproducts like Shrikhand, Lassi, Peda, Salted &Plain
Butter Milk, and Flavored Milk etc.

MARKETING
The Marketing Activities at the Milk Unions/MPCDF can be summarized here under:-

1. Marketing of different types of milk in

different  p a c k   s i z e s   ( F u l l   C r e a m   M i l k ,   S t a n d a r d   M i l k , Toned Milk, Double Toned
Milk, Skimmed Milk etc.) under the brandname "Sanchi".

2. Marketing of Indigenous fresh milk products (Ghee,

FlavoredMi l k,  B utt er  Mi l k,  Shreekhand,  S weet  C urd,  Mat t ha,  Dahi , Lassi, Peda,
Chakka, Mawa, Paneer etc.) under the brand name"Sanchi" within the state.

3. Sales Promotion and advertise ng

4. Sale of surplus milk to the other cooperative Milk Unions

under t h e   S t a t e   M i l k   G r i d   ( S M G )   a n d   t o   o t h e r   C o o p e r a t i v e O r g a n
i z a t i o n s   /   M i l k   U n i o n s   o u t s i d e   t h e   s t a t e   u n d e r   t h e  National Milk Grid (NMG).

5. Marketing of Ghee, Skimmed Milk Powder (SMP) and TableB utt er under t he brand nam e
" S neha" by MP C DF (product s manufactured by the Milk Unions) outside the state.

6. Consumer Awareness about Pasteurization of milk, "Quality" and "Hygiene" aspects of "Sanchi"
milk and milk products.

7. Di st ri but i on Syst em for li qui d mi l k and mi l k product s i n t he towns.

8 . T a p p i n g   n e w   a r e a s   a n d   t o w n s h i p s   f o r   s a l e s coverage.

9. Organizing campaigns against adulterated milk.

1 0 . T h e   m a r k e t i n g   d e p a r t m e n t   a t   t h e   s a n g h   i s   h e a d e d   b y superintendent. There
are two superintendents (city supply) and other ismarketing superintendent (out of city supply).
COMPETITORS
The dairy industry in India is the largest globally, accounting for 23% of global milk production. The industry
contributes 5% to the national economy and directly supports more than 8 crore farmers. India’s dairy industry
has grown significantly over the past 10 years, supported by various initiatives taken by the government. The
nation's milk production increased at a CAGR of 6.2% from 146.31 million tonnes (MT) in 2014-15 to 209.96
MT in 2020-21.
The major production area of dairy products in India is Uttar Pradesh, Maharashtra, Himachal Pradesh, Madhya
Pradesh, Punjab, Rajasthan and Tamil Nadu. Competition in the Indian dairy industry has always been robust.
Amul, Mother Dairy, Orissa State Cooperative Milk Producers Federation, Dudhsagar Dairy, Aavin, and
Kwality Limited are some of the major players in the dairy industry in India.

There are so many competitors of sanchi

 AMUL

 NOVA

 PARAS

 MOHANBHOG

 DWARICA

 MOTHER DAIRY

AMUL
Anand Milk Union Limited (AMUL) is an Indian dairy state government cooperative society, based
in Anand, Gujarat.[3][4] Formed in 1946, it is a cooperative brand managed by Gujarat Cooperative Milk
Marketing Federation Ltd. (GCMMF), which today is controlled jointly by 36 lakh milk producers in Gujarat
and the apex body of 13 district milk unions, spread across 13,500+ villages of Gujarat. [5] Amul spurred India's
White Revolution, which made the country the world's largest producer of milk and milk products.[6]
Tribhuvandas Kishibhai Patel under the guidance of Sardar Vallabhbhai Patel became the founding chairman of
the organization and led it until his retirement in the 70s. He hired Verghese Kurien in 1949 and convinced him
to stay and help with the mission. [7][8] Under the chairmanship of Tribhuvandas, Kurien was initially the general
manager and helped guide the technical and marketing efforts of Amul. Kurien was the chairman of Amul
briefly after Tribhuvandas Kishibhai Patel died in 1994. Kurien, founder-chairman of the GCMMF for more
than 30 years (1973–2006), is credited with the success of Amul's marketing.
Amul cooperative was registered on 19 December 1946, as a response to the exploitation of marginal milk
producers by traders and agents in small cities. The prices of milk were arbitrarily determined at the time. The
government had given Polson an effective monopoly in milk collection from Kaira and its subsequent supply
to Mumbai.
Over the years, Amul has been witnessing growth in this portfolio, with the segment growing at 53%. Long-
life UHT products for urban populations, like Amul Taaza, which are packed in Tetra Pak cartons undergo ultra-
heat treatment to remove all harmful micro-organisms while retaining the nutrition in the milk. Amul sells
around 400,000–500,000 liters of UHT milk and other value-added products per day and forecasts this demand
to continue growing at 25%. The UHT products have enabled Amul to position itself as the market leader in
packaged milk segment without the need of maintaining cold supply chains.

In 1966, Amul hired Sylvester daCunha, the managing director of an advertising agency as to design an ad
campaign for Amul Butter. DaCunha designed a campaign as a series of hoardings with topical ads, relating to
day-to-day issues.[24] It was popular and earned a Guinness World Record for the longest-running ad campaign
in the world. In the 1980s, cartoon artist Kumar Morey and scriptwriter Bharat Dabholkar had been involved in
sketching the Amul ads; the latter rejected the trend of using celebrities in advertisement campaigns. Dabholkar
credited chairman Verghese Kurien with creating a free atmosphere that fostered the development of the ads.

Despite encountering political pressure on several occasions, DaCunha's agency has made it a policy of not
backing down. Some of the more controversial Amul ads include one commenting on the Naxalite uprising in
West Bengal, on the Indian Airlines employees' strike, and one depicting the Amul girl wearing a Gandhi cap.
 NOVA
Sterling Agro Industries Ltd's workforce is backed by a professional team of skilled and experienced
supervisory and management teams. The company has well-equipped in-house production units with state-of-
the-art machines. Its vast number of inspection instruments always help in providing customers with consistent
quality.

Among its state-of-the-art equipments used in the manufacturing units are a lecithination unit for imparting
instant properties to FCMP, a Fluidiser that enables two stage drying of milk powders to impart agglomeration
properties and Auto de-sludging separators for separating fat and solid-not-fat components of milk. Further,
online nitrogen generation and filling is used for packaging purposes, thereby ensuring that products remain
fresh and long lasting in their various packages.

The R&D department anticipates future needs and works upon them keeping the company miles ahead of others.
Initially, our dairy products were launched in the State of Haryana. The demand rapidly grew due to its high
quality and effective marketing with ready availability of the product, spreading the network all over the
country. In view of the growing demand, two Greenfield dairy plants were setup at Malanpur (in Madhya
Pradesh in 1999) and at Kasganj (in Uttar Pradesh in 2005). With the use of sophisticated machinery, the plants
are designed to manufacture an expanded range of dairy products (cow ghee, flavoured milk, skimmed milk
powder, dairy creamers, dairy whitener) that promise quality and hygiene through the entire process of sourcing
to delivery.

Our Mission

Our mission is to exceed customer expectations by offering quality products through technology and process
innovation.

To grow geographically and expand product offering while caring for the environment and without
compromising our ethics and values.

Learn from the past, appreciate the present, and work for the future.

Our Objective

Profitable and responsible growth is our primary objective. Since our inception, all our strides have been growth
oriented. Profits allows us to strengthen and enhance dairy companies in India, to support the rural dairy
farmers, to allocate capital for growth and best in class practices and technology.

We perpetually seek opportunities for growth so that we can make unique and valuable contribution to our
various stakeholders which includes the society and the environment.

Our Values
Our values are at the heart of the reputation that Sterling Agro has made over the last three decades,
which we continue to build wherever we sell our products.
We will always strive to exceed our customers' expectations and thus building their trust and loyalty.
We endeavour to be a perceptive, multi-faceted organization that is highly-motivated, team-oriented,
socially empathetic and environmentally friendly.
We shall constantly strive to innovate and maintain high standards in production, packaging, storage
and transportation of dairy products.
 PARAS
PARAS’s history reflects back to 1960, when the procurement of milk started with 60 Liters of milk. The only
fundamental that worked right from day one is the quality, which got reinforced everyday of progress. Ch. Ved
Ram, the founder and promoter of our company is one of the connoisseurs in the dairy farm industry. Ved Ram
& Sons started as our partnership company in April 1986. Our first unit was established in 1987 under
company's name VRS Foods Limited and since then it’s in tandem with the rapidly changing technology,
production units are well armed with the latest equipment. These facilities enable us to cater to the needs of our
clients by selling over 2, 50,000 liters of milk per day in Delhi Metro.

PARAS’s history reflects back to 1960, when the procurement of milk started with 60 Liters of milk. The only
fundamental that worked right from day one is the quality, which got reinforced everyday of progress. Ch. Ved
Ram, the founder and promoter of our company is one of the connoisseurs in the dairy farm industry. Ved Ram
& Sons started as our partnership company in April 1986. Our first unit was established in 1987 under
company's name VRS Foods Limited and since then it’s in tandem with the rapidly changing technology,
production units are well armed with the latest equipment. These facilities enable us to cater to the needs of our
clients by selling over 2, 50,000 liters of milk per day in Delhi Metro.

MILK gets its unique, great taste from dedication to monitoring quality, special care, and attention to detail in
the processing and packaging steps of production. Through our careful processing and packaging, we have been
able to retain great taste.

We're still delivering bright and early. What's more, we stick to what got us here...Lifelong commitment to
quality and service. 

We've built a bigger, better facility, expanded our product line and opened retail stores. Whether we deliver
right to your door, or you visit one of our dairy stores, you can be confident that our quality and service will
always be "The Best". 

We believe that milk should taste just like milk- pure and simple. We don't believe in adding anything to our
milk.  

Quality is believed to be a dynamic process which requires continuous monitoring and up gradation. Thus it is
our constant endeavor to make quality an integral part of the entire value chain rather than the end point. 

At the heart of the entire network of Paras are hundreds of Village level collection centers covering 5400
villages across Western U.P., Haryana, Rajasthan, Maharashtra and Gujarat from where the milk is collected
everyday. The farmers not only get financial help but also get support in buying cattle, feed, providing
veterinary services and other infrastructural provision. The trust of the farmers has grown stronger and so has
the network. There is continuous monitoring and up gradation of quality. The stress therefore is on ensuring
sanitation and hygiene right from village level. That’s the reason why every Village level collection center is
equipped for field testing, efficient chilling and speedy transport to processing and manufacturing facilities.

Our large manufacturing capacity at 7 different locations across most part of India is backed by an impressive
distribution network, to ensure that our products find their way to every household in India.
MOTHER DAIRY
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a statutory
body under the ownership of Ministry of Fisheries, Animal Husbandry and Dairying of the Government of
India that manufactures, markets and sells milk, dairy products, edible oil and fruits & vegetables.[2] Mother
Dairy was founded in 1974, as a subsidiary of the National Dairy Development Board (NDDB).

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development
Board (NDDB), under ‘Operation Flood.[3][4] It was an initiative under Operation Flood, a dairy development
program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its
requirement of liquid milk from dairy cooperatives and village level farmer centric organizations.
The company originally focused on Delhi and other parts of the National Capital Region (NCR),[4] and has 1500
milk booths and 300 safal outlets in the market. [4] It later expanded to other regions in India. It currently sells
milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 Safal outlets and
frozen vegetables, pulses and honey under "Safal" brand and manufactures and markets edible oils under the
"Dhara" brand.
The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR,
and sells around 30 lakh litres of milk per day in this region. [4] It is also currently the only dairy company to
offer other products in diverse fields like fruits, vegetables, edible oils, milk and dairy products and packaged
sweets in addition to milk.[3]
Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in
the NCR, and also has a significant presence in Bengaluru. Safal also has a plant in Bengaluru, which produces
around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies
such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe,
Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion,
etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc. [5][citation needed] It also added some limited sweets
in its portfolio and had been expanding it gradually.

DWARKA MILK AND MILK PRODUCTS PRIVATE LIMITED

Dwarka Milk And Milk Products Private Limited is a Private incorporated on 22 November 2007. It is classified
as Non-govt company and is registered at Registrar of Companies, Mumbai. Its authorized share capital is Rs.
15,000,000 and its paid up capital is Rs. 10,200,000. It is inolved in Production, processing and preservation of
meat, fish, fruit vegetables, oils and fats.

Dwarka Milk And Milk Products Private Limited's Annual General Meeting (AGM) was last held on 30
September 2011 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed
on 31 March 2011.

Directors of Dwarka Milk And Milk Products Private Limited are Puneet Singh, Pitabash Prasad Dash,
Shivashankar Somagonda Patil, Murugesan Adimoolam, Balaji Kondaji Kothapeta.

Serving the millions of people all over India is what Dwarka Milk has been doing for decades, it is one of the
purely Indian brands out there that have not been affected by the glitz and glamour of the world, they let their
product speak for themselves and not let advertising take the front seat. That’s why the Dwarka industries is one
of the best trusted food brands around, and their Milk and Ghee products are probably one of the best rated
products in the country.
 CONCLUSION

A study conducted by me through survey in Gwalior reveals that freshness, thickness, taste
and absence of adulteration are the important attributes that consumers look for in milk.
Although at the top og mind recall of the sanchi milk is good as 61% respondent in Gwalior
city are aware and like sanchi as a brand. But according to the market study, this has not
resulted in the sales of sanchi milk and milk products, mainly on account of lack of reliability
and credibility on the brand as the customer is not aware about the quality of the packed milk
manufactured by the sanchi and lastly the consumer still prefer local vendors for purchasing
the milk for their daily requirement as it is more convenient and most the curomer are price
conscious too.
BIBLIOGRAPHY

www.mpcdf.nic.in
www.google.com
www.wikipedia.com
www.sanchigwalior.com