ERA, DIANE CLAIRE D.

OGAD, KENNETH
VEGA, ANGELA JANE A.
TYPES OF BIG DATA
Structured
▫ By structured data, we mean data
that can be processed, stored, and
retrieved in a fixed format. It refers
to highly organized information that
can be readily and seamlessly stored
and accessed from a database by
simple search engine algorithms.
TYPES OF BIG DATA
Unstructured
▫ Unstructured data refers to the data
that lacks any specific form or
structure whatsoever. This makes it
very difficult and time-consuming to
process and analyze unstructured
data. Email is an example of
unstructured data.
TYPES OF BIG DATA
• Semi-structured
▫ Semi-structured data pertains to the data
containing both the formats mentioned above,
that is, structured and unstructured data. To be
precise, it refers to the data that although has
not been classified under a particular repository
(database), yet contains vital information or
tags that segregate individual elements within
the data.
Characteristics of Big Data
1) Variety
▫ Variety of Big Data refers to structured,
unstructured, and semistructured data that
is gathered from multiple sources. While in
the past, data could only be collected from
spreadsheets and databases, today data
comes in an array of forms such as emails,
PDFs, photos, videos, audios, SM posts, and
so much more.
Characteristics of Big Data
• 2) Velocity
▫ Velocity essentially refers to the
speed at which data is being created
in real-time. In a broader prospect,
it comprises the rate of change,
linking of incoming data sets at
varying speeds, and activity bursts.
Characteristics of Big Data
• 3) Volume
▫ We already know that Big Data indicates
huge ‘volumes’ of data that is being
generated on a daily basis from various
sources like social media platforms, business
processes, machines, networks, human
interactions, etc. Such a large amount of data
are stored in data warehouses.
5 PRINCIPLES FOR BIG DATA ETHICS
1. Private customer data and identity should
remain private
2. Shared private information should be treated
confidentially
3. Costumers should have a transparent view
4. Big data should not interfere with human will
5. Big data should not institutionalize unfair
biases
 HOW IS BIG DATA DIFFERENT?
Automatic Generated
By Machine
Not Designed To Be
Friendly
Typically An Entire
New Source Of Data
 HOW BIG DATA WORKS?
• Set a big data strategy
• Identify big data sources
• Identify big data sources
• Analyze big data
• Make intelligent, data-driven decisions
 ECONOMICS
Advantages For The Economic Research
And Policymaking :

1. Better track and forecast economic activity

2. A higher level of frequency and granularity than
traditional survey data.
3. Proxies of economic indicators.
 ECONOMICS
4. A better perception of the effects of economic
policies and events.
5. new statistical and machine-learning techniques
 FUTURE JOBS ON BIG DATA
Big Data Engineer
Data Scientist
Big Data Analyst
Data Visualization Developer
Machine Learning Engineer
Business Intelligence Engineer
Machine Learning Scientist
 Benefits of Big Data
• Using big data cuts your costs
• Using big data increases your efficiency
• Using big data improves your pricing
• You can compete with big businesses
• Allows you to focus on local preferences
• Using big data helps you increase sale and
loyalty
• Using big data ensures you hire right employees
 Challenges of Big Data
The challenges will be either overcome or handled
through innovative and incremental solutions.
• Heterogeneity
• Scale
• Timeliness
• Human Collaboration
• Access
• Accuracy
• Visualization
• Incentive
 Security and Privacy of Big Data
Big Data Security
▫ Is the collective term for all the measures and tools used to guard
both the data and analytics processes from attacks, theft, or other
malicious activities that could harm or negatively affect them.

▫ These threats include the theft of information stored online,

ransomware, or DDoS attacks that could crash a server.

▫ The issue can be even worse when companies store information

that is sensitive or confidential, such as customer information,
credit card numbers, or even simply contact details.
 ▫ Additionally, attacks on an organization’s big data
storage could cause serious financial repercussions such
as losses, litigation costs, and fines or sanctions.
How Can You Implement Big Data Security?

• Encryption
• Strong Firewall
• Developing A Tiered Access System
Big Data Privacy

▫ Information Privacy is the privilege to have some control

over how the personal information is collected and used.

▫ One serious user privacy issue is the identification of

personal information during transmission over the
Internet.
Big Data Privacy Risks Data Privacy Best Practices For Big Data
• Data breaches
Employ real-time monitoring
• Data brokerage Implement homomorphic encryption
• Data discrimination Avoid collecting too much data
Prevent internal threats