BUSINESS PLAN 2019

LADERA ARTSPOT AND ADVERTISING-

PALO
EXECUTIVE SUMMARY
Ladera Artspot & Advertising is a sole proprietorship
business owned by Rhoel A. Ladera.
From a small business they are now operating a wide scope
in the market. They have their main office located at 140 Paterno St.,
Tacloban City, their production office located at Kalipayan and their
branch located at Brgy. St. Michael Palo, Leyte.

The branch which is located at Palo is operated by

the Officer-in-Charge, Ms Gina T. Cabero, who is entrusted in
overseeing the day-to-day operation of the branch.

The Company offers services at the best quality at an

affordable price to their clients/customers in Region VIII. In every
transaction, they target to offer to their customers the best quality
service as well as the best customer service they can offer. Also
targets local business establishments, individuals with certain personal
events/ walk-ins, government agencies and Non-government
Organizations (NGOs).
HISTORY

Mr. Rhoel Ladera have always had a passion

for arts. He loves sketching and draw figures
and started selling it. At first, it was just for fun
and then he realized that he could actually
make a money out of his talent. By year 1996,
he turned his passion into business. His
creativity and love for arts turned him into a
businessman that we all know him today.
BUSINESS PROFILE

1 NATURE OF BUSINESS

2 BUSINESS MISSION

3 BUSINESS VISION

4 BUSINESS OBJECTIVES

BUSINESS LOCATION AND

5 OPERATION
1 NATURE OF BUSINESS

 Ladera artspot and

advertising is a service -
oriented sole proprietorship
business that focuses on
designing and printing layouts
for signages, tarpaulins, cards,
posters, and others to different
business establishment,
government agencies, Non-
government Organizations and
other interested individuals.
2 BUSINESS MISSION

• Ladera Artspot & Advertising

is a printing solutions
provider dedicated to
offering a single source for
all printing needs with a
priority on earning and
maintaining our customer’s
trust. Providing top quality
services and products,
building credible reputation
to the public. Searching and
innovating for new ways and
solutions that offer better
quality of services and
products for our
stakeholders.
3 BUSINESS VISION

• To be the leading one-stop advertising

shop in the region known for making
uality products and providing best service
in a comfortable environment. Pioneering
in the area of printing and advertising,
moving towards innovation for the
industry of printing and advertising.
4 BUSINESS OBJECTIVES

1. To generate generous annual

sales by the third year of this
plan.

2. To be a true one-stop operation by being able to

accommodate all of a customer’s printing needs from
consulting and design assistance to printing, binding, and
distribution. Our goal is to eliminate the need for our
customers to source any printing outside of our scope

3. To promote an awareness of Ladera Artspot and

Advertising-Palo Branch so as to support sales and
income goals through web-to-print solutions in
www.laderaartspot.com. This awareness will come from
both marketing and word-of-mouth referrals
 BUSINESS LOCATION AND
5 OPERATION

 Ladera artspot and advertising- Palo Branch is located at Brgy. Saint Michael,
Palo, Leyte (in front of Mercury Drug and Cafe Francesco Bldg.) and its main
business is located at 140 Paterno St., Tacloban City. The location is at good
choice since it is along the road side near the public market and different
establishment and shopping centers.
 The business operates from Monday through Sunday open from 8:00 am to
5:00 pm open for inquiries and orders by customers through their contact
numbers and email.
COMPETITORS ANALYSIS
They have a They give their
good employees the
customer right amount of
service . salary.

COMPETITIVE
ADVANTAGE
SWOT ANALYSIS

 Decline
 New potential
 Good numerous  Growing market
competitors
Customer rush orders  Expansion of
may arise in the
service  Have small social network
future.
 Working on core
 Quality of the office area to  Bargaining
competencies
products and entertain and strengthen
power of
meet customers consumers
the brand
deadline  Inactive social  Emerging
image
modern
media
technologies
Strength Weaknesses Opportunities Threats

S w O T
MARKETING ANALYSIS, STRATEGY AND
IMPLEMENTATION

 The sales and marketing targets local business establishment,

individuals that are users of tarpaulins, signage, etc . for special
events, and government and non-government agencies.
Encouraging customers to give good feedbacks or
recommendations to other prospective customers through word-
of-mouth.
 This area in the region has a lot of advantages in terms of doing
business because most of the government agencies are found in
Palo, the area is just alongside the national highway and can be
seen easily, and a lot of business establishments are now
established at nearby areas

 Covers Local business establishments, Individual users and

Government and Non-government agencies
MARKETING ANALYSIS, STRATEGY AND
IMPLEMENTATION
They use radio spots and publish ads in reaching
prospective customers, use social media platforms such as
facebook to share about their previous clients and offer
customers special discounts.
Updates for possible trends, innovations and development
that may arise in the business industry and maintain the
good name of the business to the public.
Awareness of the changes in the industry as to the supplies
available, demands from customers and the various factors
that could affect the production.

 Business  Palo, Leyte

establishments  Tanauan, Leyte
 Schools  Sta. Fe, Leyte
 Non-profit  Nearby
organization Municipalities
 Offices (Burauen, Dulag,
 Government Tolosa, Alangalang,
etc,)
MANAGEMENT SUMMARY

Rhoel Ladera

Gina Cabero
Officer -in-Charge

Domver Verona Mark Franci Akang Cristina A. Dayao Ronal Parayday

GRAPHIC ARTIST GRAPHIC ARTIST RECEPTIONIST MESSENGER
MANAGEMENT SUMMARY
EMPLOYEES SALARIES AND WAGES
POSITION DATE HIRE DAILY
WAGES
GINA T. CABERO RECEPTIONI JULY 20, 380
ST 2017
DOMVER GRAPHIC MAY 6, 2016 350
VERONA ARTIST
MARK FRANCI GRAPHIC SEPTEMBE 350
AKANG ARTIST R 20, 2016

CRISTINA A. RECEPTIONI APRIL 17, 315

DAYAO ST 2019
RONAL MESSENGER JULY 4, 2109 315
PARAYDAY
MANAGEMENT SUMMARY
POSITION YEAR 1 YEAR 2 YEAR 3

GINA T. CABERO RECEPTIONIST 138, 700 138, 700 138, 700

DOMVER VERONA GRAPHIC 127, 750 127, 750 127, 750

ARTIST

MARK FRANCI GRAPHIC 127, 750 127, 750 127, 750

AKANG ARTIST

CRISTINA A. DAYAO RECEPTIONIST 114, 975 114, 975 114, 975

RONAL PARAYDAY MESSENGER 114, 975 114, 975 114, 975

TOTAL PAYROLL 624, 150 624, 150 624, 150

MANAGEMENT SUMMARY

ACTUAL SALES FOR 2019

700,000.00

600,000.00

500,000.00

400,000.00
SALES

300,000.00

200,000.00

100,000.00

0.00
JAN FEB
MAR
APR
MAY
JUNE
JUL
AUG

JAN FEB MAR APR MAY JUNE JUL AUG

SALES 691,923.86 183,354.78 251,065.75 392,316.00 457,599.43 365,398.25 169,125.50 132,182.50
FINANCIAL PLAN

PROJECTED SALES FOR THE MONTHS OF

SEPT-DEC 2019

500,000.00
400,000.00
SALES

300,000.00
200,000.00
100,000.00
0.00
SEPT OCT NOV DEC
Series 1 171,837.2 154,653.5 247,446 470,147.4
FINANCIAL PLAN

ANNUAL PROJECTED SALES

6,000,000.00
5,000,000.00
4,000,000.00
SALES

3,000,000.00
2,000,000.00
1,000,000.00
0.00
YEAR YEAR YEAR
2019 2020 2021
YEAR 2019 3,686,980.0 4,424,376. 5,309,251.
FINANCIAL PLAN
PROJECTED EARNINGS BEFORE INTERESTS AND TAXES

YEAR 2019 YEAR 2020 YEAR 2021

SALES 100% 3,686,980.22 4,424,376.26 5,309,251.51

LESS: VARIABLE COSTS 47.68%

CONSUMABLES 10% 368,698.00 442,438.00 530,925.15

OFFICE SUPPLIES 20% 737,396.00 884,875.00 1,061,850.30

EMPLOYEE WAGES 17.00% 626,787.00 752,144.00 902,572.76

MISCELLANEOUS 0.68% 25,071.00 30,085 36,102.91

CONTRIBUTION MARGIN 52.32% 1,929,028.22 2,314,834.26 2,777,800.39

LESS: FIXED COSTS

INSURANCE 20,000.00 20,000.00 20,000.00

ELECTRICITY 96,000.00 96,000.00 96,000.00

CELLPHONE LOAD 10,800.00 10,800.00 10,800.00

ADVERTISEMENTS 15,000.00 15,000.00 15,000.00

EARNINGS BEFORE INTEREST AND TAXES (EBIT) 1,787,228.22 2,173,034.26 2,636,000.39

EBIT OVER SALES PERCENTAGE 48% 49% 50%

ANNEXES TO BUSINESS PLAN

• ANNEX I
Communication Letter
• ANNEX II
Scanned Engagement Letter
• ANNEX III
Factual Findings and Recommendations
• ANNEX IV
Documentation
• ANNEX V
Resume
FIRST VISIT DOCUMENTATION
SECOND VISIT
DOCUMENTATION
THIRD VISIT DOCUMENTATION