COMMUNICATION ETHICS

Firstly, they “advocate

truthfulness, accuracy,
honesty, and reason as
essential to the integrity of
communication”.
Secondly, the NCA also endorses
“freedom of expression, diversity
of perspective, and tolerance of
dissent to achieve the informed
and responsible decision-making
fundamental to a civil society”.
Thirdly, the NCA states that they
“condemn communication that
degrades individuals and humanity
through distortion, intimidation,
coercion, and violence, and through
the expression of intolerance and
hatred”.
Lastly, the NCA states that
communicators should “accept
responsibility for the short-and-
long-term consequences of our
own communication and expect
the same of others.”