LA CABS

RIDE FOR EVERY OCCASIONS!

PRESENTED BY:-
AKSHITA SRIVASTAVA
B.COM(HONS)-2ND
 INDRODUCTION:

 Ola cabs is an online cab aggregator.

 Started in Mumbai, now based out of Benglore
and is among the fastest growing businesses in
India.
 Founded on 3 December 2010 by Bhavish
Aggarwal (CEO) & Ankit Bhati.
 Expanded to the network of more than 10,00,000
cars across 169 cities.
 Expanded to incorporated autos in Bengluru.
 OLA CABS IS A TYPE OF RATIO TAXIS
BUSINESS

 The taxi business

sector has seen an
exceptional
development in last 6-
7 years and right now
developing at 15-20%
for each year.
 New innovation
organizations which
are dealing with
accumulation model is
encountering a
development of 30-
40% for every year.
 TEAM
 BHAVISH AGGARWAL, CO-FOUNDER & CEO

 ANKIT BHATI, CO-FOUNDER & CTO

 COMPETITORS

 Uber
 Meru Cabs

 Zoom Cars

 Carzorents

 Taxi For Sure

 Easy Cabs

 Unorganised players (Auto rickshaws/ Taxis)

SWOT ANALYSIS
 ANALYSIS
STRENGTH WEAKNESS

 First mover advantage.  Driver’s misbehavior

 Acquisition of taxis for  Fake rides
sure.
 Weak support
 Top of the mind services
 Dependence on internet
 Rapid expansion & online
application  While the demand is

 Multiple rounds of VC
huge, amount of cash
investment burning is huge &
 Huge customer base
monetization is very
difficult
 Increasing network
effect.
 ANALYSIS
Opportunity Threats

 Unorganized market is  Rising competitions

huge  Presence of many
 Increasing internet national players
penetration & smart
 Absence of clear
phone users government regulations
 Rising disposable income in developing countries
 Acquisition of smaller  Uber has deep pocket &
players. hence can burn cash
heavily
 ACQUISITION & FUNDING

 Acquisition- TaxiForSure acquired by Ola on

March 2, 2015 for $200million in cash and stocks.
 Funding- $676.8 million in 6 rounds from 16
investors.
 Ola is India’s most popular mobile app for cab
booking. It I also the largest platform with
40,000+ cars across 22 cities and growing.
 CUSTOMER REVIEWS …
 Ola mobile app
 Total downloaded app is between 5,000,000 –
10,000,000.

Ola cabs TaxiForSure