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OBJECTIVES OF THE STUDY

The project revolves around, finding out the process of membership & marketing:

1. To aware the people about the Walmart- Best Price modern wholesale store.

2. To study the customer perception about the new concept of modern wholesale.

3. To study the level of customer satisfaction about the store.

4. Expanding the member base of Best price modern wholesale store in Raipur.
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SCOPE OF THE STUDY

Overall, the project gives fine insight of market condition for a new entry in a

wholesale market section. It also gives a model designed for a new entry in a market

and acceptance level of the customers.

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LIMITATIONS OF THE PROJECT

This project has faced some of the limitations. As limitations could impure the

projects transparency & its authenticity, it was necessary to minimize the

limitation to some extent. Some of the limitations cannot be minimized whereas

it was possible in some cases and due steps were taken to increase the reliability

of project.

LIMITATIONS

1. Due to time constraints, a sample was chosen on the basis of convenience

so as to be the representative of total retail shops, hotels of Indore city.

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2. Poor feedback from some of the retailers was a hurdle in carrying on the

research work effectively. It was observed that some of them responded

partially while some refused to cooperate.

3. Giving excuses like lack of time hampered the performance.

4. Retailers were giving vague information. Also some time they were giving

information on the basis of their personal judgment.

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COMPANY PROFILE

WalMart

Introduction

WalMart Stores, Inc., branded as Walmart since 2008 and WalMart before then, is an

American public multinational corporation that runs chains of large discount

department stores and warehouse stores. The company is the world's 18th largest

public corporation, according to the Forbes Global 2000 list, and the largest public

corporation when ranked by revenue.

The company was founded by Sam Walton in 1962, incorporated on October 31, 1969,

and publicly traded on the New York Stock Exchange in 1972. It is headquartered in
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Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States.

In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business. [2]

It also owns and operates the Sam's Club retail warehouses in North America.

Walmart has 8,500 stores in 15 countries, under 55 different names. [3] The company

operates under its own name in the United States, including the 50 states and Puerto

Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as

Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and

Canada. Walmart's investments outside North America have had mixed results: its

operations in the United Kingdom, South America and China are highly successful, while

it was forced to pull out of Germany and South Korea when ventures there were

unsuccessful.

WalMart Stores U.S.

WalMart Stores U.S. is the company's largest division, accounting for $258 billion, or

63.8% of total sales for financial year 2010. It consists of three retail formats that have
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become commonplace in the United States: Discount Stores, Supercenters, and

Neighborhood Markets. The retail department stores sell a variety of mostly non-

grocery products, though emphasis has now shifted towards supercenters, which

include more grocery items. This division also includes Walmart's online retailer,

walmart.com.

In September 2006, Walmart announced a pilot program to sell generic drugs at just $4

per prescription. The pilot program was launched at stores in the Tampa, Florida area,

and expanded to all stores in Florida by January 2007. While the average price of

generics is $29 per prescription, compared to $102 for name-brand drugs, Walmart

maintains that it is not selling at a loss, or providing as an act of charity – instead, they

are using the same mechanisms of mass distribution that it uses to bring lower prices to

other products.[41] While it's little known outside of the drug industry, many of

Walmart's low cost generics are imported from India and made by drug makers in that

country including Ranbaxy and CIPLA.

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On February 6, 2007, the company launched a "beta" version of a movie download

service, which sold about 3,000 films and television episodes from all major studios and

television networks.[43] The service was discontinued on December 21, 2007, due to low

sales.

Walmart Discount Stores

A typical Walmart discount department store in Laredo, Texas

Walmart discount stores are discount department stores with size varying from 51,000

square feet (4,738.1 m2) to 224,000 square feet (20,810.3 m2), with an average store

covering about 102,000 square feet (9,476.1 m2). They carry general merchandise and a

selection of groceries. Many of these stores also have a garden center, a pharmacy, Tire
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& Lube Express, optical center, one-hour photo processing lab, portrait studio, a bank

branch, a cell phone store and a fast food outlet. Some also have gasoline stations.

The first Walmart store opened in Rogers, Arkansas in 1962.

Inside the discount store the fast food outlets, usually Subway or McDonald's. In 1990,

Walmart opened its first Bud's Discount City location in Bentonville. Bud's operated as a

closeout store, much like Big Lots. Many locations were opened to fulfill leases in

shopping centers as Walmart stores left and moved into newly built Supercenters. All of

the Bud's Discount City stores closed or converted into Walmart Discount Stores by

1997.

As of April 2011, there were 706 Walmart discount stores in the United States. In 2006,

the busiest in the world was one in Rapid City, South Dakota.

Walmart Supercenter
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A picture of a remodeled Wal-Mart Supercenter in Miami, Florida.

Walmart Supercenters are hypermarkets with size varying from 98,000 to 261,000

square feet (9,104.5 to 24,247.7 m2), with an average of about 197,000 square feet

(18,301.9 m2). These stock everything a Walmart discount store does, and also include a

full-service supermarket, including meat and poultry, baked goods, delicatessen, frozen

foods, dairy products, garden produce, and fresh seafood. Many Wal-Mart Supercenters

also have a garden center, pet shop, pharmacy, Tire & Lube Express, optical center, one-

hour photo processing lab, portrait studio, and numerous alcove shops, such as cellular

phone stores, hair and nail salons, video rental stores, local bank branches (newer

locations have Wood forest National Bank branches), and fast food outlets — usually
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Subway, but sometimes Dunkin' Donuts, McDonald's or Blimpie. Some also sell gasoline

distributed by Murphy Oil Corporation (whose Walmart stations are branded as

"Murphy USA"), Sunoco, Inc. ("Optima"), or Tesoro Corporation ("Mirastar").

The first Supercenter opened in 1988, in Washington, Missouri. A similar concept,

Hypermart USA, opened in Garland, Texas a year earlier. All of the Hypermart USA

stores were later closed or converted into Supercenters.

As of April 2011, there were 2,913 Wal-Mart Supercenters in the United States. [47] The

largest Supercenter in the United States, covering 260,000 square feet (24,154.8 m 2)

and two floors, is located in Crossgates Commons in Albany, New York.

The "Supercenter" portion of the name on these stores has been phased out, simply

referring to these stores as "Walmart," since the company introduced the new Walmart

logo in 2008.

Neighborhood Market by Walmart

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Neighborhood Market by Walmart is a chain of grocery stores that average about

42,000 square feet (3,901.9 m2). They are used to fill the gap between discount store

and supercenters, offering a variety of products, which include full lines of groceries,

pharmaceuticals, health and beauty aids, photo developing services, and a limited

selection of general merchandise.

The first Neighborhood Market opened in 1998, in Bentonville, Arkansas. As of April

2011, there were 184 Neighborhood Markets in the United States.

Supermercado de Walmart
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Supermercado de Walmart in Spring Branch, Houston

Walmart opened "Supermercado de Walmart" locations to appeal to Hispanic

communities in the United States. The first one, a 39,000 square feet (3,600 m2) store in

the Spring Branch area of Houston, opened on Wednesday April 29, 2009. The store was

a conversion of an existing Walmart. Walmart also planned to open "Mas Club," a

warehouse retail operation patterned after Sam's Club.

Marketside

Marketside is a chain of four grocery stores, all in the state of Arizona. The stores

opened in October 2008 and are said to be less than half the size of a conventional
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supermarket. The Marketside branding is also used for some groceries found in

Walmart.

Sam's Club

Article I.

A typical Sam's Club store in Maplewood, Missouri

Sam's Club is a chain of warehouse clubs which sell groceries and general merchandise,

often in large quantities. Sam's Club stores are "membership" stores and most

customers buy annual memberships. However, non-members can make purchases

either by buying a one-day membership or paying a surcharge based on the price of the
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purchase. Some locations also sell gasoline. The first Sam's Club opened in 1983 in

Midwest City, Oklahoma under the name "Sam's Wholesale Club".

Sam's has found a niche market in recent years as a supplier to small businesses. All

Sam's Club stores are open early hours exclusively for business members and their old

slogan was "We're in Business for Small Business." Their current slogan is "Savings Made

Simple" as Sam's Club attempts to attract a more diverse member base. In March 2009,

the company announced that it plans to enter the electronic medical records business

by offering a software package to physicians in small practices for $25,000. Wal-Mart is

partnering with Dell and eClinicalWorks.com in this new venture.[55]

Sam's Club's sales during 2010 were $47 billion, or 11.5% of Walmart's total sales. As of

April 2011, there were 609 Sam's Clubs in the United States. Walmart also operates

more than 100 international Sam's Clubs in Brazil, China, Mexico, and Puerto Rico.
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BEST PRICE

Best price is a modern wholesale store for business member only and work in the

format of SAM CLUB OF WALMART. Best price is a cash and carry store and offers free

membership to their members and hence allow them to purchase in their store. A easy

process of membership making is followed in which a person who is Reseller, have

0ffice and Institution or belong to Horeca have to summit their business license along

with the invoice copy and a identity proof then the membership card is allocated to

them with the name of their firm ,person name and the his photo.

MISSION

“ENABLING THE BUSINESS TO PROSPER …….EVERY SINGLE MEMBER.”

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BENEFITS TO MEMBERS

 Best price is a one stop shop for all the needs of member.

 Best possible prices, to enable member to maintain profits day after day,

everyday.

 Members get a consistent product quality and availability.

 Relevant product assortment based on members needs.

 Member can treat Best Price as their Godown.

 Best price is members buying agent.

All the possible help is given to make the business of members to grow and prosper.

1. Seminars and training program on

 Latest industry trend.

 Live cooking demos by renowned chefs.

 Food safety and quality control

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 Assortment planning.

 Inventory management.

 Store layout

 Taxation.

 ‘My Partner’ programme that includes seminars on taxation for Kirana owners,

food safety & hygiene workshops & live demonstrations for hotels, restaurants

and caterers.

2. Model Kirana store to learn how to run members store more efficiently.

The Best Price Modern Wholesale store situated at Bhanpuri, Bhilai Bilaspur Bye Pass

Road, Ring Road No 2, Raipur, is spread over 53,000 square feet and stocks over 5,500

items, including a wide range of fresh, frozen & chilled foods, fruits & vegetables, dry

groceries, personal & home care, hotel & restaurant supplies, apparels, office supplies &

other general merchandise items, which are available at competitive wholesale prices,

allowing retailers and business owners to lower their cost of operations. Best Price
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Modern Wholesale store is a one-stop business-to-business store that meets the day-

to- day needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers,

kiranas stores, retail store owners, offices and institutions. The assortment, service and

layout of the Store is customized to specific needs of members who can walk into the

store and source high quality products in the quantities they need and at the time they

require.

Mr. Rajan Bharti Mittal, Chairman, Bharti Walmart said, “We are delighted to expand

our footprint to Central India with the launch of our first store in Chhattisgarh. We

believe our operations will add value to Chhattisgarh’s economy by providing a wide

range of products to kirana stores and other businesses at competitive prices. Bharti

Walmart will also source products locally and provide direct and indirect employment

opportunities to people in particular the youth.”

Speaking on the launch, Mr. Raj Jain, Managing Director and CEO, Bharti Walmart Pvt.

Ltd. said, “Raipur is an important regional centre of India and we are excited to start our
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operations here with the launch of Best Price Modern Wholesale store. We have

invested $7 million in Chhattisgarh and created over 200 inclusive jobs, of which about

40 are from the tribal community, thereby providing a sustainable means of income.

We have already received very good response to this store with over 25,000 registered

members. We are certain that this store will help create several indirect jobs, boost

local manufacturing and help in further strengthening the economy of Chhattisgarh.”

Bharti Walmart sources a large number of products locally to provide an impetus to the

local industry and create employment in local economy. The products in the Raipur Best

Price Modern Wholesale store, sourced from Chhattisgarh and Raipur includes: milk,

paneer, curd, poultry, eggs, meat, soya oil, rice, rice bran oil, flour, stationary and

bakery products.

Bharti Walmart Private Limited is a business-to-business (B2B) joint venture between

Bharti Enterprises and Walmart for wholesale cash-and- carry and back-end supply

chain management operations in India to serve small retailers, manufacturers and

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farmers. The JV launched its first B2B Best Price Modern Wholesale cash-and-carry store

in Amritsar in May 2009. A typical cash-and-carry store will stand between 50,000 and

100,000 square feet and sells a wide range of fresh, frozen and chilled foods, fruits and

vegetables, dry groceries, personal and home care, hotel and restaurant supplies,

clothing, office supplies and other general merchandise items. The JV is expected to

open 12 new wholesale cash-and-carry facilities and employ approximately 4,000

people by December 2011. Currently, Best Price Modern Wholesale stores are present

in Amritsar, Zirakpur, Jalandhar, Kota, Bhopal, Ludhiana and Raipur.

About Bharti Wal-Mart Private Limited

Bharti Wal-Mart Private Limited is a business-to-business (B2B) joint venture between

Bharti Enterprises and Wal-Mart for wholesale cash-and-carry and back-end supply

chain management operations in India to serve small retailers, manufacturers and

farmers. The joint venture (JV) has already set up a Distribution Centre in Punjab which
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will partly service the merchandise needs of the JV’s cash-and-carry stores as well as

retail stores around the area, including Bharti Retail’s wholly owned Easy Day stores.

The JV launched its first B2B wholesale cash-and-carry store in Amritsar in May 2009. A

typical cash-and-carry store will stand between 50,000 and 100,000 square feet and sell

a wide range of fresh, frozen and chilled foods, fruits and vegetables, dry groceries,

personal and home care, hotel and restaurant supplies, clothing, office supplies and

other general merchandise items. The JV is expected to open 97 wholesale cash-and-

carry facilities and employ approximately 50,000 people in coming years.

Best Price Modern Wholesale store (a joint venture of Bharti enterprises and

WalMart)

Best Price Modern Wholesale store is a one-stop shop that meets the day-to-day needs

of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other
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retail store owners, offices and institutions. The assortment, service and store layout of

“Best Price Modern Wholesale” store is customized to the specific needs of business

members who can walk into the store and source high quality products in the quantities

they need and at the time they require.

Best Price Modern Wholesale will offer an assortment of around 6,000 items, including

food and nonfood items, which are available at competitive wholesale prices, allowing

retailers and business owners to lower their cost of operations. Over 90% of these

goods and services are being sourced locally; thereby helping keep costs to a minimum,

adding to the growth of the local economy and creating job opportunities, with the cash

and carry store directly employing over 150 local people.

Bharti Wal-Mart Private Limited (Bharti Wal-Mart), the joint venture between Bharti

Enterprises and Wal-Mart Stores Inc for wholesale, Business to Business, cash-and-carry
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and back-end supply chain management operations in India, opened its first cash-and-

carry store, “Best Price Modern Wholesale”, in Amritsar.

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Best Practices Sharing

Based on research and feedback from members on their professional needs, ‘Best Price

Modern Wholesale’ has introduced several education programmes for its members with

customized modules for different target segments. A model ‘Mera Kirana’ is being

created that will share best practices with members, who are small and medium

retailers, and advise on various aspects of using low cost modern techniques and

processes such as assortment planning, layout and fixtures, displays, backroom,

licenses, safe food handling, customer retention and value added services. In addition,

different education programmes for members with customized modules for different

target segments like Taxation, Food Preparation, Food Safety and Category Workshops

are also being introduced.

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Bharti enterprises

Group Overview

Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a manufacturer of

bicycle parts to one of the largest and most respected business groups in India. With its

entrepreneurial spirit and passion to undertake business projects that are

transformational in nature, Bharti has created world-class businesses in telecom,

financial services, retail, and foods.

Bharti started its telecom services business by launching mobile services in Delhi (India)

in 1995. Since then there has been no looking back and Bharti Airtel, the group’s

flagship company, has emerged as one of top telecom companies in the world and is

amongst the top five wireless operators in the world.

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Through its global telecom operations Bharti group has presence in 21 countries across

Asia, Africa and Europe – India, Sri Lanka, Bangladesh, Jersey, Guernsey, Seychelles,

Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana,

Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda, and

Zambia.

Over the past few years, the group has diversified into emerging business areas in the

fast expanding Indian economy. With a vision to build India’s finest conglomerate by

2020 the group has forayed into the retail sector by opening retail stores in multiple

formats – small and medium - as well establishing large scale cash & carry stores to

serve institutional customers and other retailers. The group offers a complete portfolio

of financial services – life insurance, general insurance and asset management – to

customers across India. Bharti also serves customers through its fresh and processed

foods business. The group has growing interests in other areas such as telecom

software, real estate, training and capacity building, and distribution of telecom/IT

products. 
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What sets Bharti apart from the rest is its ability to forge strong partnerships. Over the

years some of biggest names in international business have partnered Bharti. Currently,

Singtel, IBM, Ericsson, Nokia Siemens and Alcatel-Lucent are key partners in telecom.

Walmart is Bharti’s partner for its cash & carry venture. Axa Group is the partner for the

financial service business and Del Monte Pacific for the processed foods division.

Bharti strongly believes in giving back to the society and through its philanthropic arm

the Bharti Foundation it is reaching out to over 30,000 underprivileged children and

youth in India.

Companies under Bharti enterprises

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(a) Bharti Airtel

Bharti Airtel Limited is a leading emerging market telecom services provider with

operations in 19 countries across Asia and Africa. The company is structured into

four strategic business units - Mobile, Telemedia, Enterprise and Digital TV.

(b) Bharti Infratel Limited

Bharti Infratel Limited is amongst India’s leading telecom passive infrastructure service

providers. The company deploys, owns and manages telecom towers and

communication structures, for various mobile operators across 18 states of India

(c) Bharti Realty Limited

Bharti Realty Limited is a young, vibrant and dynamic realty company with expanding

interests in commercial, retail and residential real estate. It has grown from strength to

strength, constructing and managing over ten top of the line facilities for Bharti group

companies and third party clients

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(d) Beetel Teletech Limited

Beetel is a leading global technology brand which offers a wide range of innovative

products in the mobile phones, IT peripherals and fixed line telephone segments. 

(e) Comviva

Comviva is the global leader in providing mobile solutions beyond VAS. With an

extensive portfolio of solutions spanning VAS infrastructure, application delivery

platforms and customer-facing applications, Comviva enables mobile service providers

to enrich mobile users’ lives

(f) Jersey and Guernsey

Jersey Airtel and Guernsey Airtel are subsidiaries of Bharti group and offer mobile

services on the islands of Jersey and Guernsey respectively in the Channel Islands

(Europe). All services are offered under the Airtel-Vodafone brand under a partnership

to bring a range of Vodafone global products together 

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(g) Centum Learning Limited

Centum Learning Limited provides end-to-end learning and skill-building solutions that

enhance business performance to Bharti Group and several large corporates.

(h) Bharti Walmart

Bharti Walmart is a B2B joint venture between Bharti Enterprises and Walmart for

wholesale cash & carry and back-end supply chain management operations in India to

serve small retailers, manufacturers, institutions and farmers

(i) Bharti Retail

Bharti Retail is a wholly owned subsidiary of Bharti Enterprises. The Company operates

easy day neighborhood stores and compact hypermarket stores called easy day Market
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(j) Bharti AXA Life Insurance

Bharti AXA Life Insurance is a joint venture between Bharti and AXA Group. The

company launched national operations in December 2006. Today, Bharti AXA Life has a

national footprint of distributors trained to provide quality financial advice and

insurance solutions to the large Indian customer base

(k) Indus Towers

Indus Towers, a JV between Vodafone Essar (42%), Bharti Group (42%) and Aditya Birla

Telecom Limited (16%) and is India’s leading mobile towers company

(l) FieldFresh Foods Pvt. Ltd

FieldFresh Foods Pvt. Ltd, a joint venture company between Bharti Enterprises and Del

Monte Pacific Ltd. The company offers branded FieldFresh fruits & vegetables across

India and international markets, including Europe and the Middle East
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Retail Scene in India

 The Indian retail industry accounts for 10% of the GDP and 8% of employment.

 India is being touted as the next big retail destination with an average CAGR of

40% to 45%

 The sheer size of the population demands attention from retailers worldwide

and the potential for growth in this nascent industry is tremendous.

 As per AT Kearney’s GRDI for 2008, India ranks second to Vietnam. It topped the

list in 2007.

 India is the world’s 4th largest economy in terms of Purchasing Power Parity,

after USA, China and Japan; it is expected to move to the third position by 2010.
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 India is rated ahead of China on the Foreign Direct Investment Confidence Index

(FDICI) making it an attractive retail market among other emerging economies in

the world.

 According to a study conducted by the Associated Chambers of Commerce and

Industry (ASSOCHAM), the annual retail sale that was close to US$ 6 billion in

2007, is expected to reach USD 17 billion by 2010.

 The ICRIER study found that total Indian retail business would grow at 13%, from

US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail

will grow 10% from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12.

 India is rated in the highest category of the Aspirational Index in Asia as per the

AC Nielsen Online Omnibus Survey 2005

 According to NCAER, only 14% Indian households will have annual household

incomes less than US$ 921.66 by 2012.

Of late, there has been a lot of innovation seen in the retail format in India. One of the

latest retail formats making a grand entry in this game of guts and guile is ‘Wedding
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Malls’. An unheard of entity in the advanced global retail markets like the United States

and Europe; it has become a big hit in India.

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Competitor Analysis

(m) RELIANCE

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), was set

up to lead Reliance Group’s foray into organized retail. Since its inception in 2006,

Reliance Retail Limited (RRL) has grown rapidly and has catered to millions of

customers, thousands of farmers and vendors. Based on its core growth strategy of

backward integration, Backed by the Reliance group, one of the most successful

corporate groups in India, RRL has made rapid progress towards building an entire value

chain starting from the farmers to the end consumers.

RRL has increased its footprint to more than 900 stores in 80 cities across 14 states in

India. Keeping in sync with its multi-format store strategy, RRL added new formats to its

spectrum. RRL operates in formats such as Reliance Fresh (neighbourhood store),

Reliance Mart (all under one roof supermarket) & Reliance Super (mini-mart), which

offer a range of products for daily household usage. They also have specialty formats,
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such as Reliance Digital (consumer durables & information technology), Reliance Trends

(apparel & accessories), Reliance Wellness (health, wellness & beauty), iStore (Apple

products), Reliance Footprint (footwear), Reliance Jewels (jewellery), Reliance TimeOut

(books, music & entertainment), Reliance AutoZone (automotive products & services)

and Reliance Living (homeware, furniture, modular kitchens, furnishings).

RRL has entered into strategic partnerships with reputed companies such as Marks and

Spencer (apparel and accessories), Office Depot (office stationery), Pearle Europe

(optical products) and Hamleys (toys).

(n) ADITYA BIRLA GROUP

The Aditya Birla group bought regional supermarket chain Trinetra..In june 2007 the

Aditya Birla group launched its first retail store under the brand name More in Pune .

The stores offer a wide range of product categories including fruits and vegetables,

staples, personal care, home care, household general merchandise, poultry, dairy

products, a pharmacy and a well-stocked bakery.

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(o) METRO

With a global turnover of 33.1 billion euro, Metro is present in 30 countries with over

650 stores. Metro which is headquartered in Germany and has entered India in 2003,

has so far opened five outlets across Bangalore, Mumbai, Hyderabad and Kolkata.

Looking for expansion opportunities, Metro has recently signed a Memorandum of

Understanding (MoU) of Rs 900 crore with the Punjab Government to open six more

centers in Punjab.

(p) TESCO

Tesco Plc from UK has 814 stores in other Asian countries (China, Japan, Malaysia, South

Korea and Thailand). Tesco has announced plans to set up a wholesale cash & carry

business in India. Tesco is also planning a deal with Tata Group’s retailing subsidiary

Trent. For the development of the cash & carry business, Tesco is planning to invest

around £60 million (Rs 480 crore) in the first two years. The first cash & carry outlet

would be set up in Mumbai, at the end of 2011.  The deal with Tata, Tesco will provide

retail expertise and technical capability to support the development of Trent’s

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hypermarket ‘Star Bazaar’. Tesco wants to set up a 100% subsidiary, and to get access

to the retail business through Trent.

(q) CARREFOUR

The Carrefour group has over 15,000 stores, either company-operated or franchises.

Carrefour has presence in countries like Colombia, Thailand, Taiwan, Poland, Spain and

Romania. Carrefour offers shopping online in several countries (France, Turkey , Spain,

Belgium and others). A wide selection of services, such as home delivery and in-store or

in-warehouse collections, are available to customers, varying from country to country.

Carrefour itself owns over 3000 brands across all the income segments.

In 1989, Carrefour became the first international retailer to venture in Asia when it

entered Taiwan through a joint venture with Uni President Enterprises. Corporation.

After Taiwan, it leveraged the experience it gathered in Taiwan to move into other Asian

markets. Carrefour also operates in the United Arab Emirates and Jordan in a joint

venture with Majid al Futtaim.

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Membership:

- Manage Membership Drive operations during Membership Drive

- Reporting and tracking of drive results vs. targets as per predefined formats

- 100% QC of applications received from field

- 100% QC of data entered in Mtracks

- Ensure all complete applications are entered into system

- Renewals of expired membership as per set process

- Ensure adherence to Membership policy

- Train and manage MDAs

- Ensure 100% issuance of permanent cards-database management, bulk printing,

data management, liaison with courier agency, timely reporting and tracking

- Liaison with ISD to ensure systems are running and operational

- Ensure correct data on Mtracks without duplications – weekly validation of data

dump to ensure correct unduplicated data on system

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Marketing:

- Supervise all marketing activities execution at the store

o Leaflets – Inputs from store, timely distribution

o SMS – Collate offers weekly for the same

o On ground – Monitor & check effectiveness of the same

o Submit a consolidated activity report as per the template at the end of

the campaign including photos, footfalls, member feedback etc

- Responsible for the Price sign communication execution at the store level

- Ensuring proper footfall counting & reporting at the store

- Co-ordinate with local vendors for printing & installation of marketing collaterals

o Drop downs, Banners, Standees etc

o Signages & Space selling

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- Execute events according to the store marketing calendar

- Coordinate for the execution of GO Communication plan

o Sizing & execution of In store branding & space selling

o Coordinating & monitoring all BTL & On Ground activities

- Execute the Model Kirana & Education Program at the store.

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RESEARCH

The advanced learner’s dictionary of current English lays down the meaning of research

as “a careful investigation or inquiry especially through search for new facts in any

branch of knowledge.”

Redman and More defined research as “a systematized effort to gain new knowledge.”

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden

and which has not been discovered as yet.

TYPES OF RESEARCH

The basic types of research are as follows:

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1) Descriptive Research – It includes surveys and fact finding enquiries of different

kinds. The major purpose of descriptive research is description of the state of

affairs as it exists at present.

2) Analytical Research – In analytical research, the researcher has to use facts or

information already available and analyze these to make a critical evaluation of

the material.

3) Applied Research – It aims at finding a solution for an immediate problem facing

a society or an industrial /business organization.

4) Fundamental Research – It is mainly concerned with generalizations and with

the formulation of a theory.

5) Quantitative Research – It is based on the measurement of quantity or amount.

It is applicable to phenomena that can be expressed in terms of quantity.

6) Qualitative Research – It is concerned with qualitative phenomenon i.e.,

phenomena relating to or involving quality or kind.

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7) Empirical Research – It relies on experience or observation alone, often without

due regard for system and theory. It is data based research, coming up with

conclusions which are capable of being verified by observation or experiment

8) Conceptual Research – It is related to some abstract idea(s) or theory. It is

generally used by philosophers and thinkers to develop new concepts or to

reinterpret existing ones.

SIGNIFICANCE OF RESEARCH

Research inculcates scientific and inductive thinking and it promotes the development

of logical habits of thinking in the organization.

Research provides the basis for nearly all government policies on our economic system.

Research has its special significance in solving various operational and planning

problems of business and industry.

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SAMPLE DESIGN

The researcher must decide the way of selecting a sample or what is popularly known as

the sample design. In other words, a sample design is a definite plan determined before

any data are actually collected for obtaining a sample from a given population. Thus,

the plan to select 50 of city’s all retailers in a certain way constitutes a sample design.

Samples can be either probability samples or non-probability samples. With probability

samples each element has a known probability of being included in the sample but the

non-probability samples do not allow the researcher to determine this probability.

Sampling Method Used:

The sampling method used for filling the questionnaire is Non Probability

Sampling in which Convenient Sampling was used.

METHODS OF DATA COLLECTION

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Data is nothing but simply collection of facts and figures. There are two types of data:

1) Primary Data – The primary data are those which are collected fresh and for the

first time, and thus happen to be original in character. The methods used for this

research for primary data collection are:

 Interview method

 Questionnaire

2) Secondary data:

These are those data, which are not collected afresh and are used earlier also

and thus they cannot be considered as original in character. There are many

ways of data collection of secondary data like publications of the state and

central govt., website, journals, companies reports, reports prepared by

researchers, reports of various associations connected with business, Industries,

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banks etc. For this project secondary data was taken from company’s reports

and websites.
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Wal-Mart in India

• A tremendous market

• Emergence of middle class – 300 million

• Consumer class of 105 million growing at rate of 10% & with an annual avg

household income of $3000

• Demographics – 60% of Indian population is in age group of 20-30 & is more

inclined towards modern shopping.

• Consumer spending growing rapidly –credit card

• Sales on per sq. ft. basis lowest in world

• GDP growing about 6-8%

Opportunities in India
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• India’s retail trade is estimated at $206 billion & growing at 5% annually

• Only 3% of market organized – shopping malls

• India as fastest growing sourcing market

• India’s vast market for food retailing

• Cold chain - Refrigerated distribution of fruits n vegetables

• Can add value to customers by means of low price and wide range of

merchandise

Challenges in India

• Protests from small businesses (kirana )

• FDI restrictions.
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• India’s poor infrastructure

• Poor public image – predatory pricing , unemployment

• India’s diversity and heterogeneity

• Competition from Indian Retailors includingPantaloon,Shopper’s Stop ,Piramals

• Regional governments are very strong politically

Present Scenario

• Wal-Mart joint venture with Bharti

• 15 large wholesale outlets over the next seven years

• Entering as a wholesaler, because Indian law does not allow multi-brand foreign

retailers to sell directly to consumers

• Govt. of U.P forced several top retailers to shut shop after local kirana stores

triggered unrest.
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• Other foreign retailers : Carrefour - Wadias ,Debenhams - Future group

• ICRIER study – 12 million stores

Key Statistics on Wal-Mart

• Founder Sam Walson & Family – owns 40% of Wal-Mart

• Headquartered at Bentonville , Arkansas , US

• Total No. of Stores – 6775 Stores

• Stores in US – 4065 Stores in US

• Outside US – 2701 Stores in 14 Countries

• Total Employees – 1.9 Million

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• Total Sales – 348.6 billion in 2006

• Net Income – 11 billion in 2006

Wal-Mart’s growth in last 25 yrs

• Click the Video

• Diversified into Food & Grocery , Private Labels

and online store.

• Wal-Mart online is the e-commerce website.

• Has started selling online Music and Movies.

Wal-Mart International

• Present in 14 countries
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• Walmax in Mexico

• ASDA in UK

• The Seiyu Co. Ltd in Japan

Wal-Mart – Market Share / Competitors

Wal-Mart is three times big than its nearest competitor Carrefour

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Wal-Mart Marketing Strategy

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Wal-Mart

Mission/ To give ordinary folk the chance to buy the same thing as rich people.

Vision

Product Strategy 1. Lowest prices across-board the product lines

2. Product USP: core competency

• Low prices, In-stock positions, Customer service

Service Strategy 1. Respect for the individual

2. High standards of service

3. Constant strive for excellence

Segmentation middle-class, lower middle

Positioning Consistent positioning- “Always low prices”

Activities 1. Food retail

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2. Non-Food retail

3. On-line food retailer

Intangibles Personalized customer service

Co-branding Co-branding with McDonalds

Sector Strategy: Diversification

Diversified into Wal-Mart

1. Non-food Tire & Lube Express, Wal-Mart Optical, Wal-Mart Pharmacy,

Wal-Mart Vacations, Wal-Mart's Used Fixture Auctions

2. Discount format Wal-Mart Stores,

3. E-commerce WalMart.com

4. Wholesale Sam’s Club

5. Expansion abroad 12 international locations

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Penetration/ Strategy

• Advertising Expenditure : 0.3% Of Sales Rev. Only

- By Word-of-mouth, In-store Promos

• Folksy Facade -Friendly Image

• Brick & Click Retailing Model

• Competitive Strategy:

- Pre-emptive Expansion

- Local Retailing Monopoly

- Mkt Penetration By Selecting

Most Convenient Locations

Acquired Or Constructed
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• Global Buying For Relentless Pressure On Prices

• Logistic Efficiency: Speed To Market

Potential Development strategy

• Re-positioning: Complete Shopping Experience & Value-for-money Deptt Store

“Way Beyond Just Low Prices”

• Enhancing Product Range: Full-line Deptt Store

• Differentiation: Price-based - Best Quality At The Charged Price

• Merchandising: Max. In-store Merchandise Display

• Market-broadening: Store-type Adaptations To Local Culture

• Self-branding: Brand-name Is Extended To Popular Items

• Ancillary Business: Hair-cuts, Optics, Hearing aids

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DATA ANALYSIS & INTERPRETATION

1. Name of the Business

RESELLER ORGANISATION INDUSTRY OTHERS

70% 10% 20% 0%

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INTERPRETATION: The above graph shows that 70% of business members are resellers,

20% are industry, 10% are organization. So the major portion of the business is catered

by resellers.
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2. What is the type of business that you are dealing with?

KIRANA SHOP 42%

FRUITS & VEGETABLE 10%

STATIONARY SHOP 12%

HOTELS 24%

RESTAURENT 4%

CATERER 4%

OFFICE 2%

SCHOOL/ COLLEGE 2%

OTHERS 0%
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3. How did you come to know about the store?

SMS 2%

CABLE TV 0

RADIO 0

OUTDOOR HOARDINGS 16%

FLYER 4%

ON GROUND ACTIVITY IN MARKET 0

VISIT BY BEST ASSOCIATES 40%

INVITATIONS 12%

NEWSPAPER AD 20%

OTHER PEOPLE 6%
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INTERPRETATION: The above graph shows that 40% customers came to know about

BPMW by the visit of the best price associates then next by the advertisement which

regularly comes in newspaper and outdoor hoardings also helped them a lot while

identifying the store.

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4. How was your experience at the store on the following parameters?

V V

GOOD GOOD POOR POOR

Best Prices 23 17 8 2

Quality 21 19 9 1

Range 23 18 7 2

Credit solution 8 21 19 2

Delivery solution 10 19 18 3

Time taken in Billing 2 16 22 10

Ease of locating merchandise 23 21 4 2

Ease of reaching the store/location 8 18 20 4

Store promotion offers and effectiveness 16 28 5 1

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Parking and other facilites 28 20 2 0

Store utility (e.g. water, toilets, trolleys) 23 27 0 0

Store Displays (inside outside) Carrying

information 20 25 5 0

Overall rating 18 24 6 2
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INTERPRETATION: Best Price

As per the best price concerned out of 50 customer, 23 customers are having very good

perception towards the price which was offered by the Best Price store, 17 customers

are having good perception toward Prices but on the other hand 8 customers are not

satisfied they are having poor perception toward prices and 2 customers are having very

poor perception.

Quality-

As per quality concerned 21 customers are having very good perception towards the

quality of the products and 19 customers are having good perception but also I had

analyzed that 9 customers are against towards the quality of the product they are

having poor perception and 1 customer was also having very poor perception.

Range-

As per the Range concerned out of 50 customer, 23 customers are having very good

perception towards the ranges which was offered by the Best Price store, 18 customers
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are having good perception toward but on the other hand 7 customers are not satisfied

they are having poor perception toward ranges and 2 customers are having very poor

perception.

Credit Solution-

Credit Solution at best price store was not satisfactory as per the analysis here I had

found that only 8 customers are having very good perception toward credit solution and

21 customers are having good perception but 19 customers are having poor perception

and 2 are having very poor perception toward credit solution and it is because of cash

and carry format of BWM.

Delivery Solution-

As per the Delivery Solution concerned out of 50 customer, 10 customers are having

very good perception which was offered by the Best Price store, 19 customers are

having good perception but on the other hand 18 customers are not satisfied they are

having poor perception toward Delivery Solution and 3 customers are having very poor
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perception and it was because of the high transportation charges which was charged at

Best Price.

Time Taken in Billing-

Time taken in billing at best price store was not satisfactory here I had found that only 2

customers are having very good perception and 16 customers are having good

perception but 22 customers are having poor perception and 10 are having very poor

perception towards the billing and it is because of less number of desks at store.

Ease of locating Merchandise-

As per the best price concerned out of 50 customer, 23 customers are having very good

perception towards Merchandise, 21 customers are having good perception but on the

other hand 4 customer faced problem while locating the items are having poor

perception toward prices and 2 customers are having very poor perception.

Ease of reaching the store/location-

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BWM Store was located at outer part of the Raipur city at a distance of 10kms because

of this same problem i had found that only 8 customers are having very good

perception toward the location and 18 customers are having good perception but 20

customers are having poor perception and 4 are having very poor perception toward

location.

Store Promotion offers-

As per the Store promotion offers concerned out of 50 customer, 16 customers are

having very good perception, 28 customers are having good but on the other hand 5

customers are not satisfied they are having poor perception and 1 customers are having

very poor perception.

Parking and other Facilities-

Best Price store provides more than 1acres of area for parking facilities for their

customers which was higher as comparison to other store of Wal-Mart in India here I
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had found that 28 customers are having very good perception, 20 customers are having

good perception and only 2 customer was not satisfied.

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5. “Do you think that Best price modern wholesale store provide you with the

required items of your need”

ALL THE ITEMS ALMOST ALL ALL THE SOME ITEMS VERY FEW

THE ITEMS NECESSARY

ITEMS

18% 30% 40% 8% 4%

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6. Will you visit the Best Price store again?

YES NO

100% 0%
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SWOT ANALYSIS

Strength

• Efficient supply chain management

• Targeted marketing

• Service innovation and technology

• Growth through adaptability.

• E-tail’s continued development

• Least cost of packaging

• strong penetration strategies

• Infrastructure (financial strength)

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Weakness

• Poor public image

• Late entrant in international market.

• Unable to adapt to different countries

• Ununionised & Strict labor laws

• Were unable to handle media

• High law suits against the company.

• Low penetration in European union

Opportunity

• Many countries are still left

• Unorganized retail
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• Globalization (diminishing trade barriers)

• Cold Storage market

• Increase in consumer purchasing power

• E-business

• Unemployment

Threats

• Terrorism

• Competitors

• Negative publicity

• International laws against anti dumping

• Campaign against anti competitive practices

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FINDINGS

1. Most of the members are resellers as compare to organization and industry.

2. Kirana shops are highly engaged in this B2B marketing.

3. Membership drive plays the most important role in making the people aware

about the BPMW.

4. Customers are more attracted towards best price store because its offers best

product with good quality, regional price and also because its provide Kodak

Mahindra credit facility.

5. Billing time taken at best price store is one the main drawback of the store.
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6. As per the survey done it is found that people prefer more of the 3PL than own

vehicle.

7. It is found that almost all the necessary items are available in the store.

8. As per the opinion of the customers staff of the BPMW store is almost up to the

mark.

9. Keeping the facilities offered by ‘BEST PRICE’ store in mind people are more

attracted and satisfied with services and products of the store and hence would

recommend this store to others.

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RECOMMENDATIONS

1. BPMW Store should also concentrate and more link ups with organizations

and industries so as to expand their business.

2. As per customers it is found that BPMW store should increase the Credit

periods as per the customers need.

3. BPMW Store should increase the number of billing counter so as to avoid the

wastage of time at counter.

4. BPMW Store should give proper training session to their staff members

according to their appointed sections.

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CONCLUSION

 Best Price Modern Wholesale distinguishes itself from the competitors with the

help of largest collection of brands, Events and Activations.

 Best Price Modern Wholesale has a huge market potential.

 Customers are delighted by the variety and price of the product available in the

store.
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BIBLIOGRAPHY

1. Philip Kotler, Marketing Management, 11th Edition.

2. Marketing Strategy , Walker Mullins, Boyd, Larreche

3. www.bharti walmart.com

4. www.goolge.com

5. best price manual paper.

6. Kothari C.R., Research Methodology: Methods and Techniques, 2nd Edition.

7. www.bpmw.com
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Bharti Walmart Raipur

DATE: …/…../…………. Name of the Business: Reseller Organization

Industries Other

1. What is the type of business that you are dealing with?

Kirana shop Fruits & Vegetable shop Stationery shop Hotels

Restaurants/ Dhabas Caterers Offices Schools/Colleges

Other Institution (Pls. specify)…………………………

2. How did you come to know about the store?

SMS Cable TV Radio Outdoor Hoardings Other people

3. How was your experience at the store on the following parameters?

V.Good Good Poor V.Poor

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a. Best Prices O O O O

b. Quality O O O O

c. Range O O O O

d. Credit solution O O O O

e. Delivery solution O O O O

f. Member service by staff O O O O

g. Time taken in Billing O O O O

h. Ease of locating merchandise O O O

i. Ease of reaching the store/location O O O O

j. Parking and other facilities O O O O

k. Store promotion offers and effectiveness O O O O

l. Store utility (e.g. water, toilets, trolleys) O O O O

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m. Store Displays (inside outside) O O O O

n. Overall rating O O O O

4. Do you think that Best Price modern wholesale store provide you with the required

items of your need?

a) All the item

b) Almost all the items

c) All the necessary items

d) Some items

e) Very few

5. Will you visit the Best Price store again?

A) Yes B) No

If NO, please specify………………………………………………………………………

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6. Will you recommend this store to other business members?

A) Yes B) No

Thank You
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