LAUAN-ON BUSINESS

OWNERS’
BUSINESS RUNNING
STRATEGIES

MEMBERS:
LEAH FAYE VISTA
KIMBERLY TIAO
ERIKA JONES ZAMORA
EARL REY PENUELA
 INTRODUCTION
 It is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services
to create exchanges that satisfy individual and organizational
goals (Bennet, 1995).

 It can simply be described as a long-term business planning.

Strategies are also concerned with deciding on what products to
allocate major resources (Newbert, 2008).
 A business strategy is the means by which it sets out
to achieve its desired ends (objectives). It can be
simply be described as a long-term business planning
(Markides, 2000).

 Strategies are also concerned with the scope of a

business activities i.e. what and where they produce
(Ray, 2004).

 A business strategy consists of an internationally

integrated but externally focused set of choices about
the organizations addresses its customers of a
competitive environment (Bradley, 2008).
 Japanese business strategy has traditionally been
based on the idea of Total Quality Management
(Deming, 1986; Juran, 1988). It strives to have
continual cost reductions by improving processes and
reducing cost and increase quality (HO, 1999).

 In the Philippines, by setting up a facebook page,

school can establish professional presence that allows
them to capitalized on this social space.
In the study of (George, 2012), internet advertising
campaigns continue to be on the rise and its
effectiveness has definitely been increasing.
 This research used the descriptive and comparative research
design. Descriptive research can be either quantitative or
qualitative. It can involves collections of quantitative
information that can be tabulated along a continuum in
numerical form such as scores on a test.

 Comparative research seeks to compare the means between

two or more different groups.

 Purposive sampling will be used in choosing the

respondents.

 This research is designed to identify the different strategies

of business owners in the municipality of Laua-an, and to
distinguish the effect of these strategies in their businesses.
 The respondents of this study are the thirty business
owners from Laua-an. Purposive and Comparative
sampling technique is used in which the researchers
target business owners which are recognized by the
Bureau of Internal Revenue.

 The survey questionnaire was used as the main data-

gathering instrument for this study. The questionnaire
was divided into two main sections: a personal data sheet
or the profile and the survey proper. The profile contains
socio-demographic characteristics of the respondents such
as age, gender, and the respondent’s length of experience
in doing business. The survey proper contains the
example of business running strategies to be answered by
the respondents through checking the alotted column:
Strongly Agree, Agree, Disagree and Strongly Disagree.
Research Instrument:
I. Demographic Profile
Age 25-31 32-39 40 Above

Gender Straight Male Staight Female LGBT

Length of Experience 3-5 Years 6-10 Years 11 years &

Above
 II. Survey Questionnaire on Lauan-on Business Owners’
Business Running Strategies
ITEMS SA A D SD
I use flyers to promote my product/services.
I use social media to encourage customers to visit
my business.
I deposit some of the business’ profit in financial
institutions like banks, for the future expenses.
I prioritize to save the business money for buying
new product or raw materials.
I always check the daily transactions of my
business.
I always clear my mind in dealing with the
business problems.
I always see to it that my employee does his/her
job properly.
I only employ those people who are the most
qualified on the job
I ensure that my employees are wearing neat and
pleasant clothes.
I always make sure that the products we offer are
arranged and classified in a way that pleases the
customer’s eyes.
This study will use the frequency count, percentage,
mean and Kruskal-Wallis in analysing the data. The
frequency count and percentage are used in solving the
demographic profile of the respondents.
 The frequency count is the most straight-forward
approach to working with quantitative data.

 The percentage is one of the most commonly used

statistics. Percentage figures are derived by dividing
one quantity by another with the latter rebased to 100.
 The statistical mean refers to the mean or average that
is used to derive the central tendency of the data in
question. It is determined by adding all the data points
in a population and then dividing the total by the
number of points. The resulting number is known as
the mean or the average.
 The Kruskal-Wallis test is a non-parametric
(distribution free) test, and is used when the
assumptions of the one-way ANOVA are not met.

 It is sometimes also called the “one-way ANOVA on

ranks. It can be used to determine if there are
statistically significant difference between two or more
groups of an independent variable and dependent
variable.