COMMUNICATION

STRATEGY
Develop Good Workplace and Relationship of
employees
TABLE OF CONTENT
 Introduction
 Need of Communication mechanism

 JKL Industry: Objectives

 JKL Industry: Organizational Needs

 External Requirements

 Business Ethics

 Communication Strategy

 Bottom-process

 Benefits for Effective Communication

 Conclusion
INTRODUCTION
 JKL industry is an Australian owned industry. The
organisation primarily deals in selling small trucks,
forklifts, and spare parts. The organisation is going
through a big change in its business plan. The
organisation has planned for selling a new range of
medium and large trucks through overseas suppliers
and closure of rental sector as it has been incurring
continuous losses. New business objectives have to
be laid down but currently, organisation is facing
improper communication channels. This is the
biggest hindrance in the path of success.
INTRODUCTION
 JKL industry is introducing new business plan
 New business objectives are required.
Communication channel and effective policies
 Currently, organization is facing numerous
communication and consultation issues.
 Employees’ relation is weak because of poor
communication method.
 Revise organization’s communication strategy
 Communication policies and procedure will help
improve internal conversation
 It will fulfil organization needs
 It will help in a achieving organization objectives
COMMUNICATION MECHANISM
 The issue in the JKL Industry is of poor
communication channel.
 JKL Industry needs to change its objectives
and change the organizational structure.
 JKL Industry will eliminate the rental
business and widen the sales of trucks so it
needs a proper communication mechanism
JKL INDUSTRY OBJECTIVES
 To implement organization new business plan
 To execute organization new goals and
objectives
 To be more competitive in its new plan
 To strengthen internal communication
strategy.
JKL INDUSTRY ORGANIZATIONAL NEEDS
 The organization internal communication
strategy is weak
 Employees are getting worse due to ineffective
communication mechanism
 No communication tools
 Improper and ineffective grievance procedure
 Lack of bottom-up consultation
EXTERNAL REQUIREMENTS
 Workplace Health and Safety (WHS)
consultation is needed for safety issues of
employees at workplace
 It is formed to eliminate risk at the work area
 Anti-discrimination laws must be consider
 Industrial regulations are formed to control
operation during work time in the industry
 For better workplace relations & proper
employee’s relations, various external
regulations are formed with a view to
understand the need of employees and to
maintain stability in the employer-employee
relationship.
BUSINESS ETHICS
 Employer’s Responsibility
 Good manners and right conduct must be exercise.
 Honest employer-employee should be maintained at all
times
 Fair and true with employee’s compensation
 Provide proper and safe workplace
 Issues on grievances must be pay attention.
 Loyalty to the employee

 Employee’s Responsibility
 They be true towards its work and responsibility
 They must be honest at all times
 They should not create any misleading statement
 They should help the organization in resolving any
employees issues
 They should maintain the workplace clean and safe
COMMUNICATION STRATEGY
 Communication should be strengthen through
effective means
 Communication system provides instant
conveying information
 Emails and telephonic system are best means
of communication and should be maintain its
functionality at all times.
BOTTOM-UP PROCESS
 Employees relation must be maintain by
observing the bottom-up approach
 Employees can convey ideas through good
manners and proper procedure on this
approach
 Monthly meeting and supervision are best
means for this approach
 Employee’s regular meeting will provide a
good and direct communication.
 A direct supervision over employees will have
a constant conversation and strengthen a good
consultation and open suggestion.
ORGANIZATION BENEFITS THROUGH
EFFECTIVE COMMUNICATION PROCEDURE

 Improved communication mechanism will

result a better internal and external channel of
communication.
 Emails and telephones creates a faster
communication channel
 Bottom-up mechanism will increase ideas and
opinions of employees.
 Proper grievance procedure will lead to
improve a good workplace relation.
CONCLUSIONS
 JKL Industry is facing a numerous changes in
business plan
 Currently, JKL Industry is facing a deprive
communication channel
 Need an effective communication strategy
 Workplace relation must be improved.

 As a communication consultant, communication
channel must be implemented like internet
connections, computers, and telephonic systems.
 Grievance committee must be formed to resolve
issues in a timely manner.
 Regular meetings and supervision of employees
can be effective for bottom-up consultation.