Professional Documents
Culture Documents
INTRODUCTION
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INTRODUCTION
Many people consider Principles and Policies to be same, but both of these two different
Aspects. Principles are the guiding rules for personal behaviour while policies are plan of
action proposed or adopted by the government or any business organization. For almost all
public sector undertakings (PSUs) in India rules, policies and principles are laid by
government. These are important not only from the view point of organization but also for
employees.
1. RECRUITMENT RULES
Classification of posts- Classification of the foundation of modern personnel
administration.
Levels of recruitment - The level of recruitment is compulsory to define that what
level of recruitment is required.
Normal induction level
Age at entry - The minimum age of employees are fixed by the govt. of India.
Joining facilities - DLF provides the transport facility and lunch facility etc.
Probation - They provides the 5 month probation time.
3. CAREER GROWTH
Promotion – executives
Promotion- supervisors
Promotion – workmen
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4. ADVANCES
House building advance
Multipurpose advance
Conveyance advance
Furniture advance
6. INCENTIVES
Family welfare scheme
Rehabilitation of physically handicapped employees
Incentives for encouraging employees in obtaining proficiency and working in
Hindi
7. SOCIAL SECURITY
Employees provident fund
Employees’ pension schemes
Group Insurance
Gratuity
Group personal accident insurance
8. GENERAL RULES
Performance appraisal
Conduct discipline and appeal rules
Grievance procedure
9. SEPERATION
Benefits to employees on superannuation
Resignation
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years after completing a search for the client. Since former client are off limits for 2
years, the recruiter must from a constantly diminishing pool.
2. Meet the individual who will actually handle your assignment.
3. Make sure to ask how much the search firm charges.
4. Make sure the recruiter and you see eye to eye on what sort of person you need for
the position.
5. Never rely solely on the executive recruiter to do all the reference checking.
The significance of the study was to critically analyze the design of PROCESS OF
RECRUITMENT AND SELECTION of the organization.
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LITERATURE REVIEW
People are integral part of an organisation today. No organisation can run without its human resource. In today’s
highly complex and competitive situation, choice of right person at the right place at the right time has far
implications for an organisation’s functioning. An employee well selected and well placed would not only
contribute to the efficient running of the organisation but also offer significant potential for future replacement.
Thus hiring is an important function. The process of hiring begins with human resource planning which helps to
determine the number and type of people an organisation needs. Job analysis and job design enables to specify
the task and duties of jobs and qualifications expected from prospective job. HRP, job analysis and job design
helps to identify the kind of people required in an organisation and hence hiring. It should be noted that hiring is
an ongoing process and not confined to formative stages of an organisation. Employees leave the organisation in
search of greener pastures, some retire and some die in the saddle. More importantly an enterprise grows,
diversifies, take over the other units until all necessitating hiring of new men and women. In fact the hiring
function stops only when the organisation ceases to exist.
Recruitment:
According to Flippo, “Recruitment is the process of searching for prospective employees and stimulating and
encouraging them to apply for jobs in an organisation.” It is the activity which links the employer and the job
seekers.
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According to Yoder, “Recruitment is a process to discover the sources of manpower to meet the requirements of
the staffing schedule and to employ effective measures for attracting that manpower in adequate number to
facilitate effective selection of an efficient working force”.
“Recruitment is the development and maintenance of adequate manpower resources. It involves the creation of a
pool of available labour upon whom the organisation can draw when it needs additional employees”.
It is a process of finding and attracting capable applicants for employment. It begins when new recruits
are sought and ends when their applications are submitted. The result is a pool of application forms which new
employees are selected.
It is the process to discover sources of manpower to meet the requirements of staffing schedule and to
employ effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an
efficient working force.
Recruitment of candidates is the function preceding the selection, which helps to create a pool of
prospective employees for the organisation so that the management can select the right candidate for the right job
from this pool. The main objective of the recruitment process is to expedite the selection process.
In Sourcing:
Companies recruit the candidates and, employ them, train and develop them and utilize the
human resources of these candidates. This strategy is called In-sourcing. Companies
formulate and implement this strategy when the corporate strategy is stable.
Out Sourcing:
Some service companies depend for their human resources on such external organization
whose core business is to provide human resources. This strategy is called Out-sourcing. Out-
sourcing strategy is more suitable for both the fast growing and diversifying companies.
To search for talent globally and not just within the company.
To design entry pay that competes on quality but not on quantum.
To anticipate and final people for positions that do not exists yet.
Selection:
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Selection process is a decision making process. This step consists a number of activities. A
candidate who fails to qualify for a particular step is not eligible for appearing for the
subsequent step. Employee selection is the process of putting right men on the right job. It is
a procedure of matching organisational requirements with the skills and qualifications of
people. Effective selection can be done only where there is effective matching. By selecting
best candidate for the required job, the organisation will get quality performance of
employees. Moreover, organisation will face less absenteeism and employee turnover
problems. By selecting right candidate for the required job, organisation will also save time
and money. Proper screening of candidates takes place during selection procedure. All the
potential candidates who apply for the given job are tested.
Recruitment and selection in DLF Ltd.:
Recruitment:
Recruitment techniques are the means or media by which the management
contacts prospective employees or provides necessary information or exchange of ideas order
to stimulate them to apply for jobs.
1. Direct Method:
Under direct recruitment scouting, employees contacts, and waiting lists are used. in scouting,
representatives of the organisation are sent to educational and training institutions. these
travelling recruiters exchange information with students, clarify their doubts, simulate them
to apply for jobs conduct campus interviews and short list candidates for further screening.
2. Indirect Method:
Advertisement in news paper, journals, on the radio and television are used to publicise
vacancies. A well thought out and clear advertisement enables candidates to assess their
suitability so that only those possessing the requisite qualification will apply.
4. Internet Recruitment:
Various job sites are now available on the internet. The organisation can create profile on
such sites so that various resumes of applicants can be viewed and matched with the
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requirements of the job and as much as applicants can be called because almost 25% of net
users in India search for jobs through internet.
PROJECT
MANAGER
GENERAL
MANAGER
MANAGING DIRECTOR
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Steps in Recruitment Process in DLF Ltd.:
Step 1:
Whenever there is a vacancy in the company first it will be known by the project manager. The project
manager informs about the vacancy to the general manager.
Step 2:
Once the general manager comes to know about vacancy in the company he will inform it to the
chairman to get the approval of recruitment.
Step 3:
After getting the recruitment approval the process will be carried by the HR manager. Moreover the
recruitment of the company internally, that is the existing employee will be given first
priority.
RECRUITMENT
INTERNET
PRESENT EMPLOYEES
JOB CENTERS
NEWS PAPER
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Internal Sources:
The company considers the candidates from their sources for manufacturer industry because,
Availability of most suitable candidates
The policy of the organization to motivate the present employees.
2) Retired employees
Generally the organization takes the candidates for the employment from the retired
employees due to obligation. Sometimes the company re-employee the retired employee’s
as a token of their loyalty to the organization.
External Sources:
1. Job Centres:
This is a network covering most cities acting as agent for potential employers. They are the
private employee exchange; job centres help the candidates in knowing more about the company
throughout the country.
2. Outplacement Consultants
These are the consultants just like the employment exchange. In this job consultants can
register their name and when there is a sent for interview. Actively seeking to place and may
provide training required. Available when recruitment needed.
3. Newspaper:
Whenever there is recruitment in the company it will be advertised in the newspaper. Since only
the newspaper is the source of reaching the information to all the people.
4. Internet:
Internet is the modern mode of recruitment. If a company wants to place or fill a vacancy within a
short period of time through the external source then internet is the best source.
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Reasons For Selecting The Sources:
1. Referrals:
Referrals are the existing employees working in the same organization.DLF select referrals as
their source since it are an economical way of recruiting.
This is also a fastest means of recruitment.
In case of emergency to place an employee in particular position can be done easily through
referrals. Since referrals they bring candidates for the job from outside.
2. Newspapers:
Newspaper is a media through which information can be spread all over the country.
Job seekers are able to get information about the vacancies through newspapers.
Newspapers are cost effective.
Coverage is high.
3. Internet:
4. Consultants:
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Consultants are a source through which more number of candidates can be recruited and
selected.
Consultants help organization at the when there is a emergency.
It is also selected for the following reasons.
Cost effective.
Time taken is less.
It is easy source since it will have the candidates all the time which will help during emergency period.
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Factors That Are Considered While Recruiting In DLF Ltd.:
Internal External
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Internal Factors
1. Recruitment Policy:
The recruitment policy of an organisation specifies the objective of the recruitment and
provides a frame work for the implementation of recruitment strategy. It may involve
organisational system to be developed for implementing recruitment strategies and
procedures by filling up vacancies with best qualified people. The recruitment policies of an
organisation are affected by the following factors
Organisational objectives.
Personnel policies of the organisation
Govt. policies on reservation
Preferred source of recruitment
Need of the organisation.
Recruitment costs and financial implications.
Effective human resource planning helps in determining the gaps present in the existing
manpower of the organisation. It also helps in determining the number of employees to be
recruited and what qualifications they may possess.
The size of the firm is an important factor in recruitment process. If the organisation is
planning to increase its operations and expand its business, it will think of hiring more
personnel which will handle its operations.
4. Cost:
Recruitment incur cost to the employer, therefore, organisation try to employ that source of
recruitment which will bear a lower cost of recruitment to the organisation for each candidate.
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External Factors:
The availability of manpower both within and outside the organisation is an important
determinant in the recruitment process. If the company has a demand for more professionals
and there is limited supply in the market for the professionals demanded by the company,
then the company will have to depend upon internal sources by providing them special
training and development programmes.
2. Labour Market:
Employment conditions in the community where the organisation is located will influence the
recruiting efforts of the organisation. If there is surplus of the manpower at the time of
recruitment, even informal attempts at the time of recruiting like notice board display of the
requisition or announcements in the meeting etc will attract more than enough applicants.
Various govt. regulations prohibiting discrimination in hiring and employment have direct
impact on recruiting practices. E.g. if Govt. introduces legislations for reservation in
employment for scheduled castes, scheduled tribes, physically handicapped etc. it becomes an
obligation for the employer. Also trade unions play an important role in recruitment. This
restricts management freedom to select those individuals who it believes would be best
performers.
4. Competitors:
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The recruitment policies of the competitors also affect the recruitment function of the
organisation. To face the competition, many a times the organisation has to change their
recruitment policies according to the policies being followed by the competitors.
General Criteria That Are Followed During The Process Of Selection In DLF Ltd.:
1. Internal Selection:
The candidates who are being selected internally need not undergo the selection process. Since the
company already knows the employees ability.
Only if the existing employee is good technical ability he will be selected and the selection will be done to fill the
vacancy.
Moreover if there is a vacancy in the company first they will try to fill it internally. The team leaders who works
under the project managers will be given priority, since he know what t he works is, how to deal the clients, etc.
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2. External Selection Process:
The selection process in company refers to the person come through external source of
recruitment has to undergo the below selection process; this selection process has a series of
hurdles which the applicants has to go through.
Written Test
TECHNICAL INTERVIEW
PANELINERVIEW
DIRECTINERVIEW
MEDICALEXAM
REJECTED
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Tests:
2. Panel Interview
This is an interview where the panel members will interview the candidate, here the real
capacity of the applicant will be revealed. A series of questions will be asked as quickly as
possible and the applicant has to satisfy the panel members through his answers.
3. Direct interview:
This is the final round of the entire selection process. In this round the personal details of the
candidates, his expectation towards the company will be known and according to the
applicants attitude towards the job the applicant will be selected.
4. Medical:
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After the final interview the applicants who have crossed the above stages are sent to physical
examination either to the company physician or to a medical officer approved for the purpose.
Such examination serves the following purposes:
It determines whether the candidate is physically fit to perform the job. Those who are unfit
are rejected.
It reveals existing disabilities and provides a record of the employee’s health at the time of
selection. This record will help in settling company’s liability under the Workmen
Compensation Act for claim for an injury.
It prevents the employment of people suffering from contagious disease.
It identifies candidates who are otherwise suitable but require specific jobs due to physical
handicaps and allergies.
Types Of Interviews That Are Adopted During Selection Process In DLF Ltd:
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For the test, and technical interview the questions will be designed of DLF Ltd. The selection
process will be done externally by the company only when there are no suitable candidates in
the company, for example, when the team leaders lack in technical ability,
experience, performance or the company looks for external selection.
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Objectives of the study
The objective of the study is to analyse and evaluate selection process for DLF Ltd..
To know the perception of employees regarding recruitment and selection process.
To critically analyzed prevailing policies, e.g. Recruitment & selection polices in
DLF LTD.
To analyzed the effectiveness of Human Recourse Recruitment policies and principles
in organization.
The finding of the survey might be useful for the management, employees of the
concerned organization as well as for the students, researchers and trainers of human
resource management.
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Limitations of the study
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CHAPTER-II
RESEARCH
METHODOLOGY
Company overview
DLF Limited, is India's largest real estate company in terms of revenues, earnings, market
capitalisation and developable area. It has over 60 years of track record of sustained growth,
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customer satisfaction, and innovation. The company has 399 msf of planned projects with 56 msf
of projects under construction.
DLF's primary business is development of residential, commercial and retail properties. The
company has a unique business model with earnings arising from development and rentals. Its
exposure across businesses, segments and geographies, mitigates any down-cycles in the market.
DLF has also forayed into infrastructure, SEZ and hotel business.
Development Business
The Homes business caters to 3 segments of the residential market - Super Luxury, Luxury and
Mid-Income. The product offering involves a wide range of products including condominiums,
duplexes, row houses and apartments of varying sizes.
DLF is credited with introducing and pioneering the revolutionary concept of developing
commercial complexes in the vicinity of residential areas. DLF has successfully launched
commercial complexes and is in the process of marking its presence across various locations in
India.
The development business at present has 302 msf of development potential with 40 msf of projects
under construction.
Annuity Business
The annuity business consists of the rental businesses of offices and retail.
With over six decades of excellence, DLF is a name synonymous with global standards, new
generation workspaces and lifestyles. It has the distinction of developing commercial projects and IT
parks that are at par with the best in the world. DLF has become a preferred name with many IT &
ITES majors and leading Indian and International corporate giants, including GE, IBM, Microsoft,
Canon, Citibank, Vertex, Hewitt, Fidelity Investments, WNS, Bank of America, Cognizant, Infosys,
CSC, Symantec and Sapient, among others.
DLF pioneered the retail revolution in the country and brought about a paradigm shift in the industry
by redefining shopping, recreation and leisure experiences with the launch of City Centre in Gurgaon
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in 2000. The Retail Malls business is a major thrust area for DLF. Currently, DLF is actively creating
new shopping and entertainment spaces all over the country.
The company has land resource of 86 msf for office and retail development, with 16 msf of projects
under construction.
DLF owns and operates the luxurious Aman Resorts across the world and also has an alliance with
Hilton Group for development and management of hotels in India. The hotel business is currently
undergoing a comprehensive review by the company as regards its future plans, commitment towards
resources and the extent of scale and size that the company aspires to achieve in this segment. DLF
has a development potential of 11 msf for its hotel business.
DLF has a strong management team running independent businesses, though complementing each
other in cases of opportunities of mixed land use. DLF's mission is to build a world-class real estate
development company with the highest standards of professionalism, ethics and customer service
and to thereby contribute to and benefit from the growth of the Indian economy.
DLF Vision
To contribute significantly to building the new India and become the world’s most valuable real estate
company.
DLF Mission
To build world-class real-estate concepts across six business lines with the highest standards of
professionalism, ethics, quality and customer service.
DLF Values
Compliance and respect for all community, environmental and legal requirements
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Other business
DLF group is the largest owner of wind power plants in India with an installed capacity of 228.7 MW.
DLF has initiated its wind power portfolio in March 2008. Currently the group owns wind farms in the
states of Gujarat (150 MW), Rajasthan (34.5 MW), Tamil nadu (33MW), and Karnataka (11.2 MW).
These projects reduce about 4.7 tone of CO2 emissions on annual basis. The wind power projects in the
states of Gujarat and Karnataka are already registered for carbon credits at UNFCCC and generating
over 3 Lakh CERs (Certified Emission Reductions) annually.
Project Locations
The following map illustrates the locations of our developments, projects and lands across India.
Dlf have a strong presence around 31 major cities in India. Now DLF also coming to tap the market in
the tire I and tire II cities. DLF also want to diversified their business that’s why they are now plan to
come up in the retail sector .They recently have a tie up with Mango who is a Spanish fashion brand
with over 170000 showroom world-wide. Dlf also showing interest in the field of power generation
sector and road infrastructure.
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History of DLF
Following The DLF Group was founded in 1946. We developed some of the first residential
colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949. Since then we
have been responsible for the development of many of Delhi’s other well known urban colonies,
including South Extension, Greater Kailash, Kailash Colony and Hauz Khas.
the passage of the Delhi Development Act in 1957, the state assumed control of real estate
development activities in Delhi, which resulted in restrictions on private real estate colony
development. We therefore commenced acquiring land at relatively low cost outside the area
controlled by the Delhi Development Authority, particularly in the district of Gurgaon in the
adjacent state of Haryana.
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This led to our first landmark real estate development project – DLF Qutab Enclave, which has now
evolved into DLF City. DLF City is spread over 3,000 acres in Gurgaon and is an integrated
township, which includes residential, commercial and retail properties in a modern city
infrastructure with schools, hospitals, hotels and shopping malls. It also boasts of the prestigious
DLF Golf and Country Club with night golfing facilities.
The pyramid depicts nine smaller pyramids; each composes itself into a larger pyramid all-
encompassing in nature and presentation. The pyramid itself and the component pyramids
convey cohesion, interdependence, support and foundation, to a common purpose and to
achieve greater heights.
The words ’BUILDING INDIA’, is in capitals like the company’s name, and at once conveys
DLF’s mission and vision. It is an intrinsic reflection of the Group’s commitment and its 60-
year heritage.
Project Execution: DLF has entered into a 50:50 JV with WSP. The JV will provide engineering and
design services, environmental and infrastructure facilities as well as project management services.
Construction
DLF has entered into a 50:50 JV with WSP. The JV will provide engineering and design services,
environmental and infrastructure facilities as well as project management services.
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Airport Modernization: DLF has chosen Germany's Fraport AG (Frankfurt Airport Services
Worldwide), the owner and manager of Frankfurt Airport, as its partner for fresh forays into airport
modernization. A special purpose vehicle, DLF Fraport SPV, has been set up specializing in
development and management of airports in India.
Township Development: DLF has signed a MoU with property developer Nakheel LLC of the United
Arab Emirates to build large townships in India, through a 50:50 joint venture company.
Hospitality: DLF's hospitality arm, DLF Hotels, has signed a LoI with Four Seasons Hotels and
Resorts to operate a proposed luxury hotel at DLF Golf Links in DLF City, Gurgaon in Delhi's
southern borders.
IT Infrastructure: DLF has partnered with IBM to outsource all its IT requirements to the global IT
infrastructure giant. Under this partnership IBM will be responsible for the helpdesk services for all
the DLF employees across India towards the IT infrastructure requirements.
Asset Management: DLF and Prudential Financial Inc. (PFI) of US have signed a joint venture to
provide a broad array of mutual fund and investment products, including domestic and eventually
international mutual funds to Indian retail and institutional clients. The JV has been formulated on a
61:39 shareholding pattern between PFI and DLF.
Fall in real estate demand and resultant price decline: we expect the real estate demand to weaken
further in the next few quarter, owing to the current economic slowdown and the cautious approach of
the bank towards the sector.
This is likely to create downward pressure on property prices. We assume 15-20% in prices over the
next six month across all the segments.
Shortage of funds would hurt new launches: during Q2 2009, the company launched only 0.25 million square
feet (msf) of new space, the least since Q1 2008. We believe that the drying up of sources of funds and high
receivable (63% of sales) will intensify the shortage of funds, thereby delaying the existing projects and new
launches.
CSR Initiatives
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WWW.DLFFOUNDATION.IN
We dream, We dare
We grow, We share
We build, We care
While DLF continues to create world-class infrastructure throughout India, it has not lost sight of its
responsibilities as a change agent for accelerating the pace of social and economic transformation across
various segments to complement the efforts of the government.
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Swapana Sarthak Informal School
For DLF, Corporate Social
In fact DLF's first social responsibility interventions
Responsibility is not just an add
date back to the time that DLF was setting up the
on; rather our business and social
DLF township in Gurgaon when instead of turning a
commitment are mutually
blind eye to the local problems, DLF decided to
reinforcing and neither will be
undertake internal development work in the villages
sustainable without the other. We
of Nathupur, Chakarpur and Wazirabad by
have a continuing social
contributing through construction of internal village
responsibility towards the people
roads, additional rooms in the schools and internal
of the area in which we operate
village electrification. At around the same time, DLF
more so towards the less fortunate.
initiated its first education initiative by setting up the
It has been our constant endeavor
Swapana Sarthak informal school for children of the
to create sustainable economies and
construction workers. This school manned by trained
transform stagnant lives into active
volunteers conducts classes for children who are ill
partnerships through synergized
equipped to join regular school or those who cannot
proactive handholding in areas of
afford to do so. All children enrolled are provided
infrastructure, education, training,
with free uniforms, mid day meals and learning
health and environment. We have
material. Starting from merely 10 students, the
made a public commitment to carry
school today has on roll 220 students. Initially
on these trusted relationships.
getting the children out of their homes and instilling
a sense of personal hygiene and cleanliness was a
Chairman, DLF Limited,
challenge and the volunteers had to really work on
Mr. K.P. Singh
them to ensure the present state.
Taking the education initiative ahead, DLF partnered with Pratham in May 2007 and set up DLF
Learning Excellence Centers in 25 villages by involving the government schools, community
teachers and introducing innovative teaching learning material. The main hurdles faced during the
project were lack of adequate means of public transport and resistance from the local community to
involve the women. However, these were overcome through a sustained education and awareness
campaign conducted across the entire village community and by taking the village Panchayats into
confidence. This is an ongoing project likely to benefit 1100 students over a period of one year.
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DLF Labour Hutment
While all the big developers focus only on providing world-class facilities to their buyers DLF
carried its social responsibility initiatives to the construction work sites in Gurgaon once it started
construction of the DLF Township.
At DLF it was felt that even though there had been tremendous improvement in construction
technology and quality it was distressing to note that the people who actually make all the glitzy
buildings were a neglected lot and often required to do so in inhuman conditions. The sight of
construction workers and their children living in jhuggies without even the basic facilities at most of
the construction sites is not uncommon. At DLF it was their constant endeavor to improve the living
conditions of their construction workers by providing them all the basic necessities at the site itself
by efficient and effective space management.
DLF seized the initiative in this respect and became a pioneer in providing all necessary facilities to
its construction workers on site when it tied up with Laing O Rourke for construction projects. It
was decided that before commencement of the construction a suitable location be identified on site
for construction of hutments to house the workforce for the entire duration of the project. Instead of
constructing makeshift or temporary accommodation DLF sanctioned hefty budgets to build a mix
of cemented hutments and dormitories for the workers.
The entire labour hutment area was paved to ensure easy access even during the monsoons and the
work of sanitation and housekeeping was outsourced to a third party namely M/s Lion Services. All
the residential accommodation at the DLF labour hutment site is provided with electricity, water,
fans, beds and linen and separate areas have been provided for toilets and washing. In order to take
care of the children of the workers mobile crèches have been made available on site through a
strategic tie up with an NGO named Mobile Creches. A subsidized canteen manned by a third party
has also been made available on site to ensure hygienic and good quality food on site.
Medical help is available on site along with a 24-hour ambulance to take care of emergencies. In
order to improve the skills of the workers as well as train potential workers on site a non-profit
residential "Apprentice Training Centre" for imparting skills in carpentry and masonry was started.
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Rural Primary Health Centers
In March 2007, DLF decided to focus on another hitherto neglected but vital area – rural
healthcare. It was decided to set up Rural Primary Health Centres in villages to provide free
medical consultancy, health checkups and subsidized medicines to the villagers. The first
Primary Health Centre was set up at Village Shikohpur in August 2007 in association with an
NGO Deepalaya. It is proposed to set up six such centres in the present financial year.
While at one level DLF focused at initiatives for infrastructure augmentation, education and
health at the same time it was felt that as a infrastructure creator DLF must also provide a
forum for rural craftsmen to display their wares by bringing them closer to the urban
consumers thereby increase their avenues of income. As part of this initiative in the retail
malls set up in Gurgaon, wherein DLF was the pioneer in providing international standard
shopping experience, DLF awarded free space to a few NGO's like Khushboo Welfare
Society, India Vision Foundation and the Rashtriya Blind School and others to enable them to
exhibit their products for awareness and to create awareness for the cause they espouse.
As part of its strategy to train and empower people with permanent skills thereby enabling them to
earn their livelihood for times to come DLF has set up job linked vocational training centres in
Hospitality, Customer Relations and Salels and IT enabled services. These training centres have
been equipped with all necessary training infrastructures from computer labs to headphones and
LCD projectors.
DLF Commercial Developers Ltd. has contributed Rs.20 lacs towards the development of Arya
Samaj Mandir in DLF City, Phase-II. This will not only help in over all development of the Mandir
primises but also help the community at large wherein devotees can come and seek spiritual solace.
Environment Programs
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Haryana Urban Development Authority (HUDA) has consistently over the last seven years awarded
DLF with "Excellence in Horticulture Preservation". A total of 47 awards have been received under
various categories.
DLF has installed one of its kind gas-based power generation system at the Infinity Tower. Co-
generation is also a part of this installation as we are utilising the waste heat for air-conditioning and
are in effect saving about 25 per cent of power.
This year (July-August, 2017) DLF initiated an plantation drive in 21 villages of Haryana by involving
the Government school children and the local Panchayats with support from the Forest Department .
DLF is in the process of switching its street lighting system to 36 watts CFL with electronic choke
thereby saving 15-20 watts per street light.
Designing, developing and executing standard uniform facilities and guidelines at all
construction sites
Identification of credible NGOs to run the various CSR programs.
Securing active partnerships with the Panchayats in the Rural CSR initiatives account
of strong internal politics and affiliations.
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Before undertaking any CSR initiative in a region, the concerned employees in that region are
contacted to understand the need of the area and CSR programmes are developed keeping in
mind the identified need. Employees are further involved in monitoring of programmes to
ensure effective delivery.
In the present financial year DLF is initiating a donation programme wherein the employees
will contribute and donate old clothes and other household articles for the construction
workers and their families employed at DLF construction sites.
Blood Donation camps are also being organised for blood donation by the employees in
association with Lions Blood Bank.
"Pehle jab hum site per jaate the to hamaare bachhe wahin par khelte rehte the. Par ab aisa
nahin hai. Mera bachha Om Prakash ab DLF ke swapana sarthak school mein padhne jaata
hai aur wahan use khana bhi milta hai. Aur humse who koi paisa bhi nahin lete" says
Dashrath, a construction worker at Wazirabad.
"Hamare rehne ke liye saaf kamre aur toilet hain aur hamarein bachoon ke liye crèche hai
jhan bachon ke parhai bhi hoti hai aur khana bhi milta hai" says Joginder employed at the
DLF Magnolia site
"Hamare gaon mein DLF ke ye dispensary banane se hamare gaon ke logon ko ab bahar
nahin jana parhta aur elaj bhi free mein hota hai nahin to pehle 14 km door jana parta tha"
says Shauchan, the Sarpanch of village Shikohpur
35
Tier I cities are the hubs of business. The financial capital of Mumbai, the political capital
of Delhi, and the technology capital of Bangalore are the first destination for most
corporations and real estate demand and rental pricing reflect this. Consider this: office space
in a prime location such as Nariman Point in Mumbai costs upwards of 350 Rupees per
square foot per month (or approximately $105 per square foot per year), making it one of the
most expensive real estate markets in the world. While bursting demand and constrictions on
new supply have propelled rental rates, these cities face significant infrastructure issues,
particularly road congestion, and the capital markets environment is somewhat stymied due
to the prominence of strata title and opaque ownership history, specifically on older, more
established assets in downtown locations.
Tier II cities such as Chennai, Hyderabad and Pune are the burgeoning centers of IT
commerce. With large populations, developing infrastructure, airport connectivity and top-
notch educational institutions, many companies look to establish large operational hubs here.
While demand for space in these cities remains strong, stronger interest by developers has
caused inflated land prices and many markets are predicting an oversupply of new office
supply in the next ten to eighteen months. As a result, rental rates are leveling in many cities
after several years of growth.
Too many to list, Tier III cities are those that have yet to see the formation of a formal real
estate market, but to varying degrees have the right ingredients to attract multi-national
tenants. Corporate occupiers are increasingly looking to gain first-movers advantage into
cities such as Kolkata, Chandigarh, Kochi, Coimbatore and Vishakhapatnam due to the
potential of untapped labor markets and heavily discounted real estate costs that accompany
less established locations. In light of rising costs, particularly in real estate and human
capital, and a weaker dollar, these cities in coming years are sure to provide plenty of
competition to Tier II cities.
36
Porter’s five force model
PEST analysis
Swot analysis
37
Large number of suppliers are available
This leads to shift of contracts when a supplier tries to increases in price.
Expansion of business in other parts of India
Threat of substitute
PEST ANALYSIS
Political Factors
ECONOMIC FACTORS
38
Increasing prices of construction material.
Increasing fair of transportation.
SOCIAL FACTORS
TECHNOLOGY FACTORS
39
Research Methodology
The research methodology is a way to solve the research the problem in a systematic manner.
It depends upon the various steps like objectives of the study, how the data is collected, how
much is the sample size required and the limitations of the study. Properly conducted study is
a valuable tool for the top management in making some decisions. Good study reduces the
uncertainty. Effective research methodology leads to good research.
RESEARCH DESIGN
Research may define as a careful investigation or inquiry especially through search for new
facts in any branch of knowledge.
According to CLIFFORD WODDY research comprises:
40
Defining and redefining problems, formulating hypothesis or suggested solutions, collecting,
organizing and evaluating data, making deduction and reaching conclusions, carefully testing
the conclusions to determine whether they fit the formulating hypothesis.
Research is basically very important to the human being research inculcates scientific and
inductive thinking and it promotes the development of knowledge habits of thinking and
organization research has its special significance in solving problems of business and
industry.
In the encyclopaedia of social science D.SLESINGER and STEPHENSON defined research
as; “the manipulation of things, concept or symbol for the purpose of generalizing to
extend, correct or verify knowledge whether that knowledge aids in construction of
theory or in the practice of an art.”
From the above stated types of research we have applied exploratory research type in our
research design.
RESEARCH FRAMEWORK
Exploratory research studies are also termed as formulative research studies. The main
purpose of such studies is that of formulating a problem for more precise investigation or to
developing the working hypothesis from an operational point of views. The major emphasis
is such studies are on the discovery of ideas and insight.
As such the research design appropriate for such studies must be flexible enough to provide
opportunity for considering different aspects of a problem under study. In built flexibility in
41
research design is needed because the research problem, broadly defined initially transformed
into one with more precise meaning in exploratory studies, which fact may necessitate
changes in the research procedure for gathering relevant data.
Exploratory research is that part of the overall market research, which is used to discover
something new. Normally in any case there can be a number of opportunities or possible
problems and it is impractical to study each of them. Exploratory research in such a case is
very useful to find out the most likely alternatives. These alternatives are then turned into
hypothesis.
Hypothesis are tentative and logical answers to questions that serve as guides for most
research projects.
Research design is the arrangement of the condition for collection and analysis of data in the
manner that aims to combine relevant to the research purpose with the economy in the
procedure. Exploratory research design’s major emphasis is on the discovery of ideas and
insights. In this research problem is transformed into one with more precise meaning.
Depth Interviews
Case study
Surveys
DATA COLLECTION
42
The task of data collection begins after a research problem has been defined and research
design chalked out. Collection of data is the first step in any statistical investigation.
Collection of data is a very important function. The success and failure of investigation
mainly depends upon the quality of data. Adequacy and accuracy of data is essential to arrive
at correct conclusion.
The person who is collecting statistical data has to observe self-restraint, confidence,
patience, caution and unbiased attitude while collecting data.
According to BOWLEY “In collection of statistical data common-sense is the chief requisite
and experience the chief justice”.
There are two types of data by which analysis can be done. These are as follows:
Secondary data
Primary data
SECONDARY DATA:
Advantages:
Disadvantages:
Costly
Validity of secondary data is limited
PRIMARY DATA
43
Advantages:
Disadvantages:
Time consuming
ANALYSIS PATTERN
2. Interviews: Finally, for the purpose of additional information all the respondents were
personally interviewed. In addition, classification and to know about the job
satisfaction, the QUESTIONNAIRE, INTERVIEW method has been used.
Researcher has prepared a list of questions regarding job satisfaction of employees of DLF
Ltd., and distributed it to the respondents.
44
Determine the level of satisfaction among employees. Every response was assigned some
score based on this overall satisfaction level was determined.
Data collected is carefully tabulated and analysed by using satisfaction methods and also
various graphs are used.
Along with primary data collected through questionnaire-interview, I also used secondary
data, which include theory part from some books that data was collected from various
published and unpublished sources such as manuals and documents, company website,
magazines, internet, etc.
CHAPTER-III
MICRO ANALYSIS
45
Q1. Which of the sources of recruitment are used in DLF Ltd.?
a) Internal
b) External
c) Both.
Percentage 10 40 50 100%
46
Q2. Does the external recruitment bring in the desirable employees in the organisation?
a) Yes
b) No
Percentage 80 20 100%
47
Q3. Which of the following external sources are used for recruitment in DLF?
a) Advertisement
b) Internet
c) Campus recruitment
d) Consultancies.
e) All of the above
percentage 30 10 10 40 10 100%
48
Q4. Does your company follow different recruitment process for different grades of
employment?
a. Yes
b. No
Table- 6.4 (Response Regarding Recruitment Process)
49
Q5. Which form of recruitment is used in DLF Ltd. ?
a. Centralised
b. Decentralised
Responses 10 90 100
Percentage 10 90 100%
50
Q6. Are you satisfied with the recruitment process?
a) Yes
b) No.
Percentage 80 20 100%
51
a) Centralised
b) Decentralised
Responses 10 90 100
Percentage 10 90 100
Q8. Which of the following methods does DLF uses during selection?
a) Written
b) Group discussion
c) Personal interview
52
d) Group discussion and personal interview
e) All of the above.
Percentage 5 15 30 40 10 100%
Q9. Do you think innovative techniques like stress test, psychometric test and personality test
should be used for selection?
a) Yes
b) No
53
Table- 6.9 (Response Regarding Different Tests for Selection)
Percentage 20 80 100%
54
Q10. What are the bases for selection?
a) Merit
b) Experience
c) Both.
Responses 10 30 60 100
Percentage 10 30 60 100%
55
Q11. Are you satisfied with the selection process?
a) Yes
b) No
Percentage 80 20 100%
56
CHAPTER - IV
MACRO ANALYSIS
57
MACRO ANALYSIS
Interpretation
It was found that about 50% of the recruitment and selection is done both by internal
and external sources, while as external sources are used more than the internal sources.
It was found that 80% of the employees think that external sources of recruitment
brings desirable employees into the organisation while, other 20% are of the opinion
that sometimes internal sources provide best employees for a particular position.
It was found that 40% of the employees are recruited through the consultancies and
20% of the employees are selected by the advertisement followed by internet with 10%
and campus selections with 10%.
It was found that from that different recruitment process is adopted for different grades
of employment.
It was found that recruitment is decentralised. However, for higher positions of
employment the recruitment is centralised.
It was found that 80% of employees are satisfied with the recruitment process adopted
by DLF Ltd.. However, some of the respondents thought there should be some changes
in the existing recruitment process of the organisation.
It was found that the selection process is decentralised. However, in some cases it is
centralised because for top management selection is done at Head Office
It was found that 40% of selection is done by Group Discussion & Personal Interview.
However, Personal Interview is mostly used method of selection followed by group
discussion.
It was found that 20% of the respondents were of the opinion that stress test,
psychometric test and personality tests should be used for the selection, while the others
were satisfied with the existing recruitment and selection process.
It was found that both experience and merit is considered during the selection process.
However, experienced people are given more consideration rather than meritorious
fresher’s.
It was found that about 80 % of the employees are satisfied with the selection process.
However, the remaining are of the opinion that there should be some change in the
recruitment and selection process of the organisation
58
CHAPTER - V
FINDINGS
59
FINDINGS OF THE STUDY
60
RECOMMENDATIONS
From the findings I can suggest DLF Ltd., New Delhi following things for the more
effectiveness of recruitment and selection process:
More emphasis should be given on internet and advertisement so that more and more
candidates apply for the jobs and it will be easy to find the right employee among them.
Company should try to use the internal recruitment process first because it incurs less
cost and acts as a motivational factor to the employees.
Also company should adopt latest techniques like stress test, psychometric test and
personality test to find the right candidate suitable for the job.
Conclusion
Recruitment as being one of the major topics is required by most of the organization. Hence
the study helped in understanding the various aspects of recruitment and selection process. In
the DLF Ltd. the sources of recruitment is effective, the internal selection of the organization
also in an economical means which also reduce costs, only after looking the efficiency of the
existing employee towards the company and his sincerity that employee will be selected, in
61
DLF LTD. the effective selection process is adopted in the last 5 years. It can be retained
as such. Also the employees of DLF Ltd. are satisfied with the recruitment and selection
process. Also they are well aware about the various sources and methods of recruitment and
selection.
BIBLIOGRAPHY
62
Kothari, C.R., RESEARCH METHODOLOGY
WEBSITES:-
www.google.com
www.dlfindia.com
www.wikipedia.com
www.yahoo.com
www.slideshare.com
ANNEXURE
Questionnaire:
This questionnaire survey is purely for academic purpose. Any information collected through
this survey is confidential and would not be shared with anyone other than the people
involved in this.
Name: ........................................................................................................................
Designation: ................................... Qualification: .................................................
63
Department: ........................................................... Age: .......................................
Q2.Does external recruitment brings out the desirable employees in to the organisation?
a) Yes
b) No
Q3. Which of the following external sources of recruitment are used in DLF Ltd.?
a) Advertisement
b) Internet
c) Campus drives
d) Consultancies
e) All of the above.
Q4. Does your company follow different recruitment process for different grades of
employees?
a) Yes
b) No.
Q8.Which of the following methods does your company uses during selection process?
a) Written or aptitude test
b) Group discussion
64
c) Personal interview
d) Group discussion and personal interview
e) All of the above.
Q9.Do you think innovative techniques like stress test, psychometric test and personality test
should be used for selection?
a) Yes
b) No
LIST OF TABLE
65
6.8 Methods Of Selection 54
LIST OF GRAPHS
Form Of Recruitment 51
5.5
66
5.9 Different Tests Should Be Used In 55
Selection
5.10 Bases For Selection 56
67