Hospitality means providing service

to others, yet not being

cast as a servant.
 Industry Analysis

• Total retail value of the global hotel industry is set to cross USD 500
Billion in 2018.

• Total revenue of the hotel industry in the USA

alone should touch $200 Billion in 2018

• Asia Pacific Region has witnessed the maximum

Hotel room occupancy last year with
68.7% occupancy recorded in February 2017.

• Corporate travel is expected to rise by 6.1%

in 2018.

https://www.soegjobs.com/hotel-industry-analysis-market-statistics/
 OYO Rooms
Owner: Oravel stays PVT.Ltd

Founder & Chairman: Rithesh Agarwal

CEO: Adithya Gosh

.

Gurgaon, India
OYO PROPERTIES
Hospitality

This neighbourhood Convenient and A new line of Perfect homestay Palette Resorts is an
Caters to the needs of
hotel caters to the corporate travellers comfortable, Capital O signature stays option in the best experience designed
the millennial undertaking business celebrates premium. for the modern discerning tourist destinations to curate & promote the
traveller aspiring trips for any duration Located in fashionable business traveller most beautiful,
premium economy urban locations, these picturesque leisure
accommodations hotels are curated for the properties in India
travelers of tomorrow and abroad

84 Assets 65 Assets 230 Assets 12 Assets 6,000 Assets 23 Assets

16 Cities 10 Cities 75 Cities 8 Cities 20 Cities 15 Cities

EVENTS
Workspaces

MICE
@ near you
Life

WORKSPACES

Targeted at millennials & young Co-working managed
professionals in search of fully workspaces for enterprises
managed homes on long-term seeking multi-city
rentals, at aordable prices budget-friendly, &
functional solutions
End to End solution for all
the event-related needs of our
corporate customers. Venue
oerings for meetings,
incentives, conferences
and exhibitions

180 Assets 15 Assets 250 Assets

4 Cities 7 Cities 20 Cities
On
Your
Own
 Organisation structure of OYO

CEO

Central Regional

Marketing HR COO CTO CRO CPO CGO

Technical Call center Region Head

Central operations Vendor Management
Hub head
Central supply Finance
Operations Business Development Demand
Central demand Transformation MMCEO
Supply
Customer experience Demand Manager
Role Handled
George Thomas L (Intern – MMCHN8)
Dipu Francy ( Intern-EPCHN1 )
Rahul R ( Intern – MMCHN 3)
Vaishnav U K ( Intern- Sales Head )
 Observations
• Increasing customer complaints

• Rise in number of property

issues.

• Decreasing client satisfaction.

• Increase in client attrition.

• Inability grow into different

segments.
 Observations
• The quality of properties declined.

• Rapid expansion has created a

chaos within the organisation.

• Technical up-gradation is at a
lower pace.

• Corporates require early check-in

• Similar competitors entry is a

challenge
Observations
• Ambiguous definitions

• Lack of differentiation
based on quality.

• Lack of specifications.
What
to
choose??????????
Lack of
clear-cut
property
differentiation
 Suggestions
Focus more on Advertisements
customer Proper training which project the
retention than to the sub brand.
that of customer stakeholders.
acqusition. Provide better
Increase the information in
Modify the price difference the booking
current between portal about
organisational different different
structure. properties. properties.
.

Strategic Tactical Operational

18
 Focus on Customer Retention Proposed organisational structure

 Measure lifetime value.  Assign exact work boundaries.

(to reduce unhealthy competition)

 Sell and then sell again.

Strategic Decisions
 Training Price differentiation

Categories the price according to

Organize stakeholder meets.
the type of properties.

Awareness programmes over the

technical aspects of Oyo booking Reduce the influence of
portals . property owners in price
determination.

Tactical Decisions
 Advertising Communication

› Increase advertising through › Create chat bot for improved

television. customer relation.

› Sponsoring more public events. › Implement a frequent communication

calendar.

› Celebrity endorsement.

Operational Decisions
 Theory Practical
Differentiation: Product differentiation is The differentiation between
the process of distinguishing a product or various products of OYO is not
service from others, to make it more attractive done well. This resulted in
to a particular target market. confusion among clients.
.
,.
E-mail marketing:E-mail marketing is the E-mail marketing is done both as
act of sending commercial message typically to a proposal with company
a group of people using E-mail. brochures and follow up
. .
Customer relationship management: Frequently booking customers
CRM is a strategy for managing organization’s are recognized as OYO VIP
relationships and interactions with customers and customers to enhance
potential customers
relationship
.
Market expansion: .
Wide expansion to developing
The process of offering a product or service to a
countries like china, sri lanka,
wider section of an existing market or into a
Philippines, Nepal, etc.
new demographic, psychographic or geographic .
market
. Focusing on corporates and
B2B Marketing: travel agencies by providing
It involves sale of one company’s product or them rooms at a budgeted
service to another company amount and commissions
.
.
 Theory Practical
Incentive theory: Incentive is credited to MMCEOs
Behaviour is motivated by a desire for reinforcement and Demand Managers according
or incentives to the target they attained in a
,. month
Lead generation:
Process of identifying and cultivating potential New potential clients will be
customers for a business's products or services. identified and converted into the
clients of OYO
Performance appraisal:
A systematic, general and periodic process that Performance appraisal is done
assesses an individual employee's job performance quarterly for individual and as
and productivity in relation to certain pre- well as for the team
established criteria and organizational objectives
Performance appraisal is done
Target setting:
Target-setting is a strategic process to establish quarterly for individual and as
performance goals well as for the team
OYO B CORE PROMISES
GUARANTEED
MORE SAVINGS TIME SAVING TRANSPARENCY
With OYO B, get simplified access to Our seamless interface allows you to Get invoices directly from us without any
5000+ OYO hotels through a single access and manage your business travel human intervention, and always be in
portal and save up to 40% on bookings. bookings on-the-go. the know.

What’s in it for you

Hassle-free Automatic and 24*7 support by Free cancellations for

GST invoicing easy invoices OYO captains non-bulk & non-peak
bookings

Mobile app with in-built Dedicated dashboards Early check-ins

approval flow & to track payments & late check-outs
customised budgets