A STUDY ON DEALER SATISFACTION

TOWARDS LG PRODUCTS WITH

SPECIAL REFERENCE IN TIRUPUR

SUBMITTED BY
KAVITHA.B
UNDER THE GUIDANCE OF
MS.G.GURULAKSHMI.,MBA.
 INTRODUCTION
 Dealer behavior is the study of how he purchases, how he
sells, how they get feedback from consumers and after that
he came to conclusion about particular LG product.

 The LG Group is South Korea's third largest conglomerate]]

that produces electronics, mobile phones, and petrochemical
products and operates subsidiaries like LG Electronics, LG
Telecom, Zenith Electronics and LG Chem in over 80
countries.

 LG Group sponsors the LG Cup Go Tournament.

 INTRODUCTION
VISION:
LG Electronics continues to pursue its 21st century vision
of becoming a worldwide leader in digital—ensuring
customer satisfaction through innovative products and
superior service while aiming to rank among the world’s top
three electronics, information, and telecommunications firms
by 2010.

MISSION:
The mission of LG is to provide the customers with utmost
satisfaction through leadership.
The fundamental policy of development is to secure product
leadership that the Customers may have the utmost
satisfaction
 INTRODUCTION

Corporate Name : LG Electronics U.K. Ltd

Established :January 30th 1985
Company Number :02143888
The Place of registration : Registered in England and
Wales
Corporate Office : LG House, 250 Bath Road, Slough,
Berkshire, SL1 4DX Tel: 01753 491500 Fax: 01753 693
061 URL: http://uk.lge.com
Esident : Mr Brian Na
 OBJECTIVES
 To find out the dealer satisfaction with the
consideration of Customer value.

 To determine the role of media in marketing

awareness of existing and its latest innovative
technology.

 To identify the factor and features by which a

consumer influenced to buy the LG products.

 To find out the services provided by the LG is

appropriate or not.
 QUESTIONNAIRE
1. NAME :

2.GENDER :

a) male b)female

3.AGE

a)18-25 years b)26-40 years

c)41-60 years d)above 60 years

4.MARITAL STATUS

a) married b) unmarried
5.EDUCATINAL QUALIFICATION

a)literate b)school level

c)graduate d)professional

6.OCCUPATION

a)agriculturalist b)business

c)professional d)others

7.INCOME PER MONTH

a)less than RS 10000 b)RS 10,001 - 15000

c)RS 15,001 - 20000 d)above 20,000

8.NATURE OF FAMILY

a)joint family b)nuclear family

9.RESIDENTIAL AREA
a) rural b)urban
c)semi urban

10. You are dealing with the LG brands from..

a) 5 years b) 5-10 years
c) More than 10 years

11.How many products of LG you sale? Please mention their names

also.
(1)…………………… (2)……………………

12.Which products of LG is most preferable by customers?

(Please specify ………………………………………………

13.In which season the selling of products is more?

a)Jan-march b) April-June
c)July-sep d) Oct-Dec
14.Which factors influence the consumers to purchase the LG
products?
a). Quality b) Price
c). Sales promotion activities d) Brand image
e). Services

15. Opinion on the availability of credit facilities provided by the

company?
a) Very satisfied b) Somewhat satisfied
c) Somewhat dissatisfied d) Very dissatisfied

16.Media plays an important role of making the awareness of

the product.
What do you think?
a) 20% to 30% b) 30% to 50%
c) 50% to 70% d) 70% to 90%
17.What are the factors in media which makes the consumer more
attentive
towards the new, improved and innovative products and technology?
a)Television b) News paper
c) Internet d) Magazines
e) Hoardings f) specify if any……………

18.Are you satisfied with the promotional activities of the company?

a) Very satisfied. b) Somewhat satisfied.
c) Somewhat dissatisfied.
d) Very dissatisfied.

19. Opinion of dealers on the regular supply of goods?

...............................................................................................

20. What is your annual sale of LG products?

a) Less than 5 Lac b) 5Lac to 10 Lac
c) 10 Lac to 15 Lac d) More than 15 Lac