 The term character trait refers to

the mark or attribute that

distinguishes an entrepreneur
from the owner of an ordinary
small business.
 Based on studies conducted by the Small
Enterprise Research and Development
Foundation (SERDF) of the Department of
Trade and Industry (DTI) , there are ten
entrepreneurial characteristics grouped into
three major clusters:

POWER
ACHIEVEMENT PLANNING
CLUSTER
CLUSTER CLUSTER
 Consists of entrepreneurial character
traits that are directly related to the
entrepreneur’s desire to be an
achiever in the field of
entrepreneurship.
 The entrepreneur ordinarily does
not settle for mediocrity but instead
aspires for quality.
The entrepreneur who belongs to achievement
cluster is

EFFICIENT AND
OPPORTUNITY-
QUALITY
SEEKER
ORIENTED

COMMITTED RISK-TAKER
PERSISTENT
 He / She must possess the ability to identify with
great ease the most appropriate entrepreneurial
opportunities.

 A business opportunity-seeker is an entrepreneur

who
1. sees and acts on new business opportunities;
and
2. seizes unusual opportunities to obtain
financing, equipment, land, work, space, or
assistance.
 A highly committed entrepreneur displays full
commitment to the work or endeavor that he / she
is undertaking.
 He / She does not entertain negativism and
skepticism. He / She
 1. accepts full responsibility for what has been
promised to the customers,
 2. establishes proper coordination with and among
workers, so that goods and services are delivered
as promised, and
 3. seeks to prioritize the satisfaction and interest of
customers.
 It is the foundation of commitment.
 Trials, sacrifices, and failures challenge the
entrepreneur to be persistent. He / She learns
to
 1. take repeated or different actions in order to
overcome the obstacles,
 2. make personal sacrifices or exert
extraordinary effort to complete the required
task, and
 3. stick to his/her own judgment in times of
opposition and failure.
 There are three types of risk-takers:
 1. An aggressive risk-taker is not scared to take
any risks in business.
 2. A moderate risk-taker is more calculative in
taking risks. He / She analyzes situation before
taking the leap.
 3. A conservative risk-taker is not very eager to
take any kind of risk. He / She is satisfied with
managing a small business and a regular
clientele.
 The concept of efficiency in an entrepreneurial
endeavor is related to the cost involved in the
production of goods and services.

 The concept of quality, on the other hand, deals

with defect..

A successful entrepreneur highly values efficiency

and the concept of quality in all business
undertakings. He / She
 A successful entrepreneur highly values
efficiency and the concept of quality in all
business undertakings. He / She

 1. always performs the required tasks in

accordance with existing standards of
excellence or continuously improves on
his/her past performance and
 2. strives to do things better and faster with
minimal cost.
 It is a set of characteristics of successful
entrepreneurs that basically supports the
character traits in the achievement cluster.
 The concept of planning is inherent in the
entrepreneur, being both the owner and
manager of the business.
 THE ENTREPRENEUR WHO BELONGS TO
THE PLANNING CLUSTER IS

INFORMATION-
GOAL-SETTER SEEKER

SYSTEMATIC IN
PLANNING AND
MONITORING
 A successful entrepreneur sets clear, specific,
and well-defined short-and-long term goals
and objectives.

 Entrepreneur usually guided by SMART

principle. This means that the goals and
objectives are Specific, Measurable, Achievable,
Realistic, and Time-bound.
 The usual constraints or limitations
encountered in the gathering and information
are data banks that
1. are incomplete, dated, and irrelevant;
2. are costly in maintenance; and
3. lack personnel to maintain them.
 A successful information-seeker
1. seeks relevant information on target
customers, suppliers of raw materials, and
competitors;
2. verifies available information from various
sources, both private and public, like printed
materials and agency;
3. seeks opinions and advice from experts in
the business field; and
4. finds other possible ways to make sure that
the desired information is complete.
 The term systematic implies that there is a
rational and logical approach in performing the
activities.

 Planning simply refers to the setting of goals

and objectives.

 Planning serves as the preventive course of

action, while monitoring acts as the corrective
course of action.
 A successful entrepreneur adopts a systematic
and coordinated planning and monitoring
activities where he/she
1. gathers all the qualitative and quantitative
information before formulating the plans,
2. develops a logical step-by-step approach in
the formulation of plans,
3. monitors the progress of activities and
switches to alternative strategies when deemed
necessary, and
4. evaluates constantly the alternatives in
achieving the goals.
 It includes a set of character traits that reflect
the degree of the interpersonal relations
maintained by successful entrepreneurs in the
community
 An entrepreneur in power cluster is

A PERSUASIVE AND
POSITIVE SELF-CONFIDENT
NETWORKER
 As a persuasive and positive networker, the
successful entrepreneur usually
1. adopts specific strategies that will influence
and convince others while maintaining the
highest degree of respect, and
2. make use of positive contacts in the business
community in order to meet the goals and
objectives of the business endeavor.
 Entrepreneurial self-confidence
is actually a manifestation of the
entrepreneur’s strong trust or
belief in himself/herself.
THANKYOU! 