OSCM

Company
Group 4:Name: Mahindra Satyam
Kritika Arora
Prakash G
Prateek Sawhney
Ritesh Hanjura
Introduction
 The software industry includes businesses involved in
the development, maintenance and publication of
computer software using any business model. The
industry also includes software services, such as
training, documentation, and consulting.
 Offerings by the software sector are:
 Infrastructure Software: operating systems, middleware and
databases.
 Enterprise Software: automates business processes in finance,
production, logistics, sales and marketing.
 Security Software: antivirus, firewall.
 Industry specific software.
Market Size
Size of worldwide software industry in 2008
was US$ 303.8 billion, an increase of 6.5%
compared to 2007.
By 2013, the global software market is expected
to have a value of US$ 537 billion, an increase
of 50.5% since 2008.
NASSCOM Analysis:
 2009: Total = US$ 9.5 billion
Exports = US$ 7.3 billion
 2008: Total = US$ 8.6 billion
Exports = US$ 6.4 billion
Leading Players in the world
Company Software Software Total Software
Revenues Revenue Revenues Revenue
US$ (m) growth US$ (m) Share
Microsoft 49453 10 % 61900 80 %
IBM 22089 11 % 103630 21 %
Oracle 17560 17 % 22102 79 %
SAP 11604 8% 16111 72 %
Nintendo 7245 113 % 19886 36 %
HP 6243 6% 117837 5%
Symantec 5692 8% 6152 93 %
Activision 4622 73 % 5032 92 %
Blizzard
Electronic 4268 29 % 4268 100 %
Arts
CA 3936 4% 4305 95 %
Leading Players in India
Company Revenue in 2008 (billion)
TCS US$ 5.7
Infosys US$ 4
Wipro US$ 4.3
HCL Technologies US$ 4.9
Tech Mahindra INR 45
Patni Computer Systems US$ 0.72
i-flex solutions INR 23.80
Mphasis INR 24.23
L&T infotech US$ 1
Product offerings
 Microsoft:
 End User: Microsoft Office, IE, Windows Mail, Bing
 Development: Visual Basic, .NET, Visual Studio
 System Administration: cmd.exe, Windows PowerShell
 Business: Microsoft SQL Server, Microsoft Commerce Server
 IBM:
 Lotus
 DB2
 Webspere
 Tivoli
 Cognos
 Oracle:
 Database
 Fusion Middleware
 Applications
 Development Tools
Product Offerings
 TCS
 TCS BaNCS
 TCS Technology Products
 Other Products
 Infosys
 Finacle
 Flypp
 iEngage
 ActiveDesk
 Wipro
 Enterprise applications: SAP, Oracle
 Application Development and Portals
 Third Party Testing
 Data Warehousing
 Mahindra Satyam Products
1. SAP Solutions:
 Integrate key business processes
 Manage the value chain across extended enterprises
 Facilitate collaboration among different organizations
 Deploy best-in-class solutions for critical business needs
 Improve operational efficiency Improve information flow and access.

Mahindra Satyam implemented SAP for EGPL and FUJITSU.

CTQs:
 It improved cash management, while automating numerous manual business processes at
the same time.
 It has enhanced EGPL’s business planning and execution, resource utilization, and
increased ability for capitalizing opportunities.

Oman Polyprolylene selected Mahindra Satyam for its mySAP suite implementation.
CTQs:
 This solution has empowered them with real-time information and industry-specific
functionalities.
 This will provide early warning of changes, giving them time to adapt to shifts in demand,
customer requirements, and economic conditions.
 Mahindra Satyam Products
2. ERP:The Enterprise Applications Practice provides business solutions
that help customers leverage their business assets—People,
Information and Processes—better.

Vertical Solutions: To provide maximum value to clients, Mahindra

Satyam invested in a dedicated unit that focuses on aligning our Service
Offerings and Solutions inline with Oracle Vertical focused Product roadmaps
and strategies.

Industry-specific Composite Applications: Mahindra Satyam industry-

specific Composite Applications (IcAppsTM) are custom-built, cross-
functional composite applications that leverage Oracle’s industry-specific
Enterprise Services and other custom-built enterprise services to suit to
customer needs.
Mahindra Satyam Products
3. Technology Partner to GVK EMPI:
Satyam as the Technology Partner helped GVK
EMRI to develop an emergency response system
using Microsoft® Technologies.
Key Characteristics
◦ Innovation: Access, Affordability, Affectionate care and
Availability of lifesaving ambulance.
◦ Proven Replicability: Now in10 States of India
◦ Technology: Call Handling, Call Dispatch and
Ambulance Control in one call center.
Resources
 Transformed :
1. Comprehensive end-to-end Business
Intelligence and Performance. Management
solutions.
2. Industry specific composite applications.
3. ERP competency.
4. Highly trained employees.
5. Centre of Excellence.
6. PLM competencies
Resources
 Transforming:
1. Global Alliance Network.
2. Innovation Labs.
3. Oracle Platinum Partner.
4. Training Programs and workshops.
5. QEdge testing practice.
6. PLM alliances and relationship
Critical Business Success Factors
 Quality: Mahindra Satyam is now certified in Run SAP
methodology to implement end-to-end solution
operation standards for clients, delivering enhanced
effeciencies.
 Speed: xPress Solutions lead to rapid deployment
through Preconfigured solutions. Fixed price, fixed
features, fixed duration solution capsules, which helps in
implementing Productized Service Offerings in shorter
cycle times.
 Flexibility & Cost: Mahindra Satyam pioneered the
Global delivery model called RightSourcing. It allows
for flexibility anytime, anywhere without compromising
on quality.
Critical Business Success Factors
Innovation: It has 6 innovation labs.
Intangibles: After the takeover of Satyam
by Tech Mahindra the biggest challenge
was integrating the cultures of both
organizations. This was overcome by
organizing multiple road shows,
launching a newsletter called “The
Source”, associate newsletter “News
Today”
Outcomes
 Success:
1. Mahindra Satyam wins SAP implementation contract in
Kuwait.
2. Mahindra Satyam named as SAP's first strategic partner
for MENA region
 Failure and weaknesses in operations:
1. Corporate Governance Failure.
2. Global Business Management System for WHO.
3. Punjab & Sind Bank Moved Deal to Wipro after
Satyam.
Recommendations
 Shoulduse the wide clientele both of Satyam and Tech
Mahindra.

 Plug the gaps in corporate governance.

 Work on Satyam’s core competency.