PRESENTED BY :-

Garima Chadha
LOKESH
SUMI JAIN
SEJAL SHARMA
AYUSH KUMAR PANDEY
Group no-1
 Unilever was founded on September 2, 1929, by the merger of Dutch
margarine producer margarine unie and British soap maker lever brother.

 The name Unilever was coined from a combination of Uni form Margarine
unie and Lever from Lever Brothers.

 It is a dual listed company and has 2 headquarters

Unilever PLC- London UK
Unilever NV- Rottadam Netherland

 Unilever products are sold in over 190 countries, with about 2 billion
consumers using them globally.

 Unilever deals in personal care, food and refreshment and home care.

 Unilever controls over 400 brands.

 In 1943 Unilever acquired an American Company CJ LIPTON and Pepsodent in the
following year.

 In 1954 Unilever launched a hair care product sun silk for women in Uk and a
personal care product Dove was launched in US.

 In 1984 Unilever took over Brook Bond for 390 million euro.

 In 1989 Unilever acquired American cosmetic brand Elida Faberge.

 In 2014 P and G sold their brands Camay and Zest to Unilever.

 CURRENT STATUS
 Revenue – 50.982 Billion euro.
 Operating income- 12.535 billion euro.
 Net income- 9.808 billion euro.
 Total assets- 59.456 billion euro.
 Total equity- 12.292 billion euro.
 No of employees- 155000
 Market share- 37%
 STRENGTH
 Global footprint
 Deep brand portfolio with diversified product range
 Heavily funded research and development initiatives
 The right mix of global and local strategies
 Economies of scale
 Imitable Products
 Huge dependence on retailers
 Availability of substitutes and low switching costs
 Growing economies demand more
 Growing demand for health conscious
 Millennial generation and their lifestyle need
 Put social media to use for advertising