PRESENTED BY

ANKIT GANATRA
DEBASHIS DAS
JAYETA ROY
PRITAM MANNA
PROSENJIT ROY
 AN OVERVIEW OF
J&J

BABY PRODUCTS
The world’s premier
consumer health company
The world’s largest and most
diverse medical devices and
diagnostics company
The world’s fourth-largest COUGH AND COLD RELIEF
biologics company
And the world’s eighth-
largest pharmaceuticals
company
WOUND
CARE
 • 1920
Prepares Mr. Earle Dickson
adhesive tape
and cotton gauge
for his wife
BRAND INTRODUCTION
1924
•The brand which is almost First machine cut bandage was marketed
86 year old has become
generic to the category. Red coloured " Lal Dhawa
medicine Wali Patti"
• Band-Aid is an Adhesive
Bandage used to cover 1978
minor cuts and bruises. Launched in India

2005
BAND-AID turmeric is launched
 FREE FROM BURNING LIKE OTHER FIRST-
AIDS

SEGMENTATION
EASY TO CARRY AND FAST TO APPLY
CHILDREN

FREQUENT USERS
SPORTS

REQUIREMENT OF HOUSEHOLD
WOMEN
WOUND CARE

ALL INCOME GROUP LOW PRICE

FIRST-AID
USED EVRYWHERE AND EFFECTIVE
 POSITIONING ACTIVE CHILD
The positioning is
pitting this brand against
CHILDREN
the ointments and other
STARTED TO
external applications. MOTHER’S WERE ACCEPT THE
The concept is to ALSO CONVINCED PRODUCT
DUE TO THE RED
educate the customers COLOURED STRAP
that use of plasters will
heal wounds better than
the use of
CONTINUOUS UNLIKE OTHER
CARE OINTMENTS IT
MORE EASILY
APPLIED
FOR LONG LASTING ADHESIVE
POWER, WOUNDS RECEIVED
LONGER CARE
 LOCAL COMPETITION

FIGHT TRADITION THAN FIGHT

COMPETITOR OTHER COMPETITIORS IN THE MARKET

INDIANS PREFER NOT TO COVER

EXCRUCIATING
WOUNDS
PAIN

INDIANS USED TRADITIONAL

METHODS TO HEAL WOUNDS
OILY IN
FEAR OF PAIN DUE TO NATURE
APPLICATION OF TINCTURE

BEAUTY
CREAM
 • Suppose for a wound on the
MARKETING MIX
PRODUCT
forhead where a round bandage
was required.
• With washproof bandages
VARIOUS SIZES AND
SHAPES introduced,sales of the product
increased. Specially in the
NORMAL AND
segment of house-wives who
WASHPROOF experienced regular cuts and
burns.
• The variety with turmeric concept
TURMERIC proved to be very attractive
considering it had natural
ingredients.
 GENERAL BAND-AID WATERPROOF BAND-AID
MARKETING MIX
PRICE

• Affordable price for all

types of customer.
• Price is competitive

2.50 3.00

LOW PRICE EARNING PROFIT

 2003 WORLD CUP
MARKETING MIX
PROMOTION
Launched in India in 1978,
Band-Aid was the first player
in the adhesive bandages
category to air a T V
commercial.
JONTY RHODES
Tie-up with SEHWAG kicked
off a series of contests and
promotions that included a
special edition pack featuring
the explosive cricketer.

BAND-AID
GOLDFISH CAMPAIGN TURMERIC
2000 LAUNCH OF
WASHPROOF BAND-AID
 • Through hospitals they were able
MARKETING MIX
PLACE to reach a wide range of
customers,resulting brand
awareness
HOSPITALS • Supplying the products to the
local grocery shops,made it
LOCAL
available to every segment of
STATIONERY customers and also covered a
SHOPS wide area.
• J & J’s well defined distributing
DISTRIBUTING
CHANNELS channels worked a great deal of
help in the delivery of the product.
 PERCEIVED QUALITY

NEVER COMPROMISES
VALUE FOR MONEY WITH QUALITY EVEN IF
DECISION PERTAINS TO
INCREASE IN PRICE

HELPS NOT TO HINDER

BRAND OF YOUNG
THEIR DESIRE TO BE
HEALHY CHILDREN
ACTIVE
 MARKET SURVEY
LEVEL OF AWARENESS ABOUT THE
PRODUCT QUALITY OF THE PRODUCT
CUSTOMER ATTENTION CUSTOMER FEEDBACK

KNOW AND
USED VERY GOOD
KNOW BUT BETTER
NEVER USED THAN THE
OTHER
DON’T
KNOW DON’T LIKE
 CONCLUSION
• Over one hundred billion Band-Aid adhesive bandages have
been made to date.

• About one million Band-Aid strips, patches and spots are

manufactured each day.

• Sachin Tendulkar’s first product endorsement was for Band-

Aid.

• Parents of young babies tape Band-Aid around their thumbs to

prevent them from getting into the habit of thumb-sucking