CASE STUDY SOLUTION

Presented By – Inquisitive, UBS Panjab University

 Implementation of

1 Employee Referral at
Alpha Private Limited
(APL)

APL is a small
consultancy firm with
about 100 employees 2
APL is headquartered

4 in Pune & wants to

expand operation to
Chennai and Kolkata.

APL wants to hire a diverse

workforce to keep up with
the expansion plans 3
Case Background Alpha Private Limited
 ER best applicant to hire
01 ratio at 1/10 vs 1/18 from
other sources

02 Offer release time

for ER candidate
is 20 days lesser

03 Retention rate for ER

candidates is 2.7 yrs vs
1.5 from other sources
Class leading Employee
04 referral practices followed by
Accenture, Google & Intel

Employee Referral(ER) Touchpoints Alpha Private Limited

Employee Referral Method of Recruitment for Alpha
Why its better to go the ER way!

Acquisition Of High
Quality Candidates
Empowerment &
Engagement of
Existing Employees
Lower Cost Per Hire

ER Helps You To
Hire Faster
Increased Employee
Retention

Source: LinkedIn Talent Solutions

 Theoretical

How its applicable here?

Referrals Restricted Only To Current
Employees!
Non-Employee Associates Current Employees

Well versed with the Well versed with the

company culture company culture

Are aware of the ways Are aware of the ways

to succeed in company to succeed in company

Firewall to prevent Firewall to prevent

bad hiring bad hiring

Feeling of empowerment Feeling of empowerment

& results in loyalty & results in loyalty
 Roadmap To Announce Proposal
Tell about Expansion Plans
1 Convey to the employees about
expansion to Chennai & Kolkata.

Tell About Employee

Referral Benefits
2 Convey about how ER program can
help realize companies vision &
expansion plans

3
4
Whats In It
For Them
Convey Their Role In ER Plan Convey about
Tell about how employees can help the monetary &
company to acquire good resources & help non-monetary
the company to grow. benefits.
Theoretical
 Famous ER Reward Programs
Giving its

1
Google
employees trips to
popular locations
as reward

Giving monetary
2
Digital Ocean / Accenture
rewards along with
charitable donation

Honor & publicly

3
Hewlett Packard
recognizes employees
+ Monetary Rewards

Do research & find

4
Distillery
out what works best
for your employees (
Like gadgets)
 Implementation At Alpha

The referring employee must be Employee will

actively engaged during the hiring help the HR to
process & provided status updates rope in good
resources for the
company

HR should reach out Reward should be given as

to employees to hire per the level of position a
via aided recall person is referred for.
method Reward should be mixture of
both monetary & non-
monetary
 Steps For Designing Reward System
2 Job Opening Mailers 3 Reward Disbursement
Sharing with employees
about the different
openings & also the
rewards attached on
regular basis
1 Job Level Reward Fixing
Rewards should be fixed as per
the job level of the position. This
classification should be made
clear to the employees in referral
Policy document.
Reward disbursement after the referred
employee completes a minimum period with the company
4 Acknowledge Good Referrers
Apart from giving the monetary rewards, the
Company should also give due recognition
7 Research & Redesign
Keep conducting research
to improve the referral
process & improve it
6 Referral System
5 Reward + Donation Company should put in
In addition to monetary place an online referral
reward, company can system in order to make
donate a certain % of the referral process easier
amount & transparent.