Mystic Monk

Coffee
Case 01
 His vision:
Father Daniel Transforming the small brotherhood of 13
Mary: monks living in a small home used as
Prior of the makeshift rectory into a 500-acre
Carmelite Order monastery that would include
accommodations for 30 monks, a Gothic
of monks in church, a convent for Carmelite nuns, a
Clark, Wyoming. retreat center for lay visitors, and a
hermitage.
He identified a
nearby ranch $250.000: Donation for the Carmelites
for sale that $75,000: First year of its Mystic Monk
met the coffee-roasting operations
requirements.

Listing price:
$8.9 millon Larger roaster: $35,000
 ●Day begins at 4:10 a.m.
●At 6:00 a.m. the monks rested and
contemplated in silence for one hour.
The Daily ●After Mass, the monks do their manual labors.
Activities of a
Carmelite The monks’ primary focus was spiritual, with
Monk eight hours of each day spent in prayer.

●11:40 a.m. monks stop work and go to Chapel

●3:00 p.m. work stops for prayer
 Was produced using high-quality fair trade Arabica and fair
Mystic Monk trade/orgainc Arabic beans.

Coffee The monks produced whole-bean and ground caffeinated and

decaffeinated varieties in dark, medium, and light roasts and in
different flavors.
Marketing and
Was promoted primarily by word of mouth among loyal customers
Website in Catholic parishes across the US. The majority of Mystic Monk’s
sales were made through its website.
Operations
Mystic Monk’s
At the conclusion of first year in operation its sales of coffee and
Financial coffee accessories averaged about $56,500 per month. Net profit
margin averaged 11 percent of revenues
Performance