Professional Documents
Culture Documents
(PSY01)
1. BIOLOGICAL
2. COGNITIVE
3. BEHAVIORAL
4. SOCIOCULTURAL
FOUR MAJOR RESEARCH PERSPECTIVE
IN PSYCHOLOGY
*Brief Exercise*
FOUR MAJOR RESEARCH PERSPECTIVE
IN PSYCHOLOGY
If you bit your fingernails when you were nervous, a behaviorist would
not focus on calming you down, but rather focus on how to stop you
from biting your nails.
FOUR MAJOR RESEARCH
PERSPECTIVE IN PSYCHOLOGY
3. SOCIO-CULTURAL PERSPECTIVE:
Specifically focus on the impact of other people and
our culture as the major determiners of our behavior
and mental processing
We are social animals
Kitty Genovese Murder in 1964 (Genovese
Syndrome)
METHODS OF RESEARCH
3 CATEGORIES OF RESEARCH:
1. Descriptive
2. Correlational
3. Experimental
METHODS OF RESEARCH
DESCRIPTIVE RESEARCH
• Observational technique
OBJECTIVE and
• Case studies DETAILED
• Survey Research DESCRIPTION OF
BEHAVIOR AND
MENTAL PROCESSES
Observational techniques- done in the laboratory. (Covert
and Overt observation)
Case Studies- detailed observation, individual in-depth. It is
commonly used in clinical setting with patient suffering
from specific deficits or problems.
Survey Research- the researcher uses questionnaires and
interviews to collect information about the behavior,
beliefs and attitudes of particular groups of people.
METHODS OF RESEARCH
CORRELATIONAL STUDIES
• It measures two variables to determine whether
they are related.
• Positive correlation and Negative Correlation
EXPERIMENTAL RESEARCH
• The researcher controls the experimental setting
Random Assignment- randomly assigning the
participants to groups in an experiment in order to
equalize
Random Sampling- a sampling technique in which
samples of participants that is representative of the
population is obtained.
BRANCHES OF PSYCHOLOGY