Professional Documents
Culture Documents
(PSY01)
1. BIOLOGICAL
2. COGNITIVE
3. BEHAVIORAL
4. SOCIOCULTURAL
FOUR MAJOR RESEARCH
PERSPECTIVE IN PSYCHOLOGY
1. BIOLOGICAL PERSPECTIVE:
Physiological hardware is viewed as the major
determiner of behavior and mental processes.(brain
and nervous system)
Genetic and Evolutionary Based
Physiology, Genetics, Human Evolution
FOUR MAJOR RESEARCH PERSPECTIVE
IN PSYCHOLOGY
*Brief Exercise*
FOUR MAJOR RESEARCH PERSPECTIVE
IN PSYCHOLOGY
If you bit your fingernails when you were nervous, a behaviorist would
not focus on calming you down, but rather focus on how to stop you
from biting your nails.
FOUR MAJOR RESEARCH
PERSPECTIVE IN PSYCHOLOGY
3. SOCIO-CULTURAL PERSPECTIVE:
Specifically focus on the impact of other people and
our culture as the major determiners of our behavior
and mental processing
We are social animals
Kitty Genovese Murder in 1964 (Genovese
Syndrome)
METHODS OF RESEARCH
3 CATEGORIES OF RESEARCH:
1. Descriptive
2. Correlational
3. Experimental
METHODS OF RESEARCH
DESCRIPTIVE RESEARCH
• Observational technique
OBJECTIVE and
• Case studies DETAILED
• Survey Research DESCRIPTION OF
BEHAVIOR AND
MENTAL PROCESSES
Observational techniques- done in the laboratory. (Covert
and Overt observation)
Case Studies- detailed observation, individual in-depth. It is
commonly used in clinical setting with patient suffering
from specific deficits or problems.
Survey Research- the researcher uses questionnaires and
interviews to collect information about the behavior,
beliefs and attitudes of particular groups of people.
METHODS OF RESEARCH
CORRELATIONAL STUDIES
• It measures two variables to determine whether
they are related.
• Positive correlation and Negative correlation
• A CORRELATIONAL COEFFICIENT is a numerical
indicator of how strongly related two factors seem to
be. It always falls in a range from -1.00 to +1.00
METHODS OF RESEARCH
EXPERIMENTAL RESEARCH
• The researcher controls the experimental setting. It
demonstrate cause and effect relationship.
EXPERIMENTAL CONDITIONS:
1. ) Random Assignment- randomly assigning the
participants to groups in an experiment in order to
equalize.
**Random Sampling- a sampling technique in which
samples of participants that is representative of the
population is obtained.
METHODS OF RESEARCH
2. CONTROL GROUP
The group of subjects who are exposed to all
experimental conditions, except the independent
variable.
**EXPERIMENTAL GROUP
The group of subjects who are exposed to all
experimental conditions, including the independent
variable.
3. SYSTEMATIC MANIPULATION OF THE INDEPENDENT
VARIABLE
4. OBJECTIVE MANIPULATION OF DEPENDENT
VARIABLE
METHODS OF RESEARCH
VARIATIONS IN EXPERIMENTAL DESIGN
1. PLACEBO CONTROL GROUP
It is used to assess the effectiveness of a treatment using
a particular drug.
WHY PLACEBO CONTROL GROUP IS IMPORTANT IN
DESIGNING EXPERIMENTS?
- It helps check for EXPECTANCY EFFECTS.
2. DOUBLE-BLIND STUDY – neither the participants nor the
researcher who interacts with them is aware of the
experimental condition each person has been assigned
to.
3. SINGLE-BLIND STUDY- One in which the researcher , but
not the subject is aware of critical information.
THE SCIENTIFIC METHOD