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ORGANISATIONAL STRATEGY

Student: Cosmin Andrei Dinisica

Student ID number : 17000791
Tutor : Farzan Banabi
Bath Spa University - Holborn Campus
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BUSINESS
SITUATION
ANALYSIS
DPD TRANSPORT

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COMPANY BACKGROUND
DPD is an international parcel delivery service provider and second
largest in Europe

They were established in 1995 under the Exapaq brand and presently
owned by La Poste, a global delivery service network functioned by
French state owned postal delivery in an decentralized manner

Simple delivery and customer satisfaction with proximity are their

fundamental business values

They are operating in a network of 60 sites in France with 2100+

employee base

They have DPD classic service for domestic, global and international
markets which ranges delivery from 24 hours to a week according to
distance
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CURRENT POSITION
Master OF
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COMPANY

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FUTURE STRATEGY
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Prioritizing areas of Intended to be Engage in Corporate Social Innovation and

core business pragmatic and environmental Responsibilities entrepreneurship,
efficient sustainability advanced technology

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SWOT ANALYSIS
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STRENGTHS THREATS
• Second largest parcel service provider • Small domestic companies
• Intended to deliver best customer experience in a • Increasing fuel costs to land and air transports
simple manner
• Data security and safety
• Active in CSR activities, long experience and wide
presence

WEAKNESSES OPPORTUNITIES

• High costs as compared to others in market
• A site working may degrade if any new service
provider will introduced with new technologies
and working ways
• Advanced technologies and its use like cloud,
AI, DBMS
• Expansion of the business in fast developing
nations like India, Malaysia or especially in
Asian countries

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PORTER’S FIVE
Master
FORCES
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FORCE BENEFITS CHALLENGES RATING (1-5)

New areas, penetration in

BUYERS Attracted, satisfied, large 4
locations outside France

They majorly have few suppliers With the help of suppliers, others
SUPPLIERS 1
and hence negligible force might create competition

May come with new technologies

NEW ENTRANTS Being a giant, almost no issues 2
or logistics management systems

Being a multinational giant, the

COMPETITORS threats are moderate with others
present in the industry
With the experience and
knowledge, the market
RIVALS
competition and rivalry is not much
intense
Their own customers, loyalty,
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relationships, advancements
Royal Mail, United States Postal
Service, FedEx Corporation, DHL
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Express are some of the major
competitors 7 7
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CONNECTIONS

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“
Overall, the analysis of the DPD suggested that they
own a good position in their operating markets and
they can even enhance their success rate with the
help of suitable options available to them.
The presentation has presented a systematic analysis
of the position of the company in markets and
addressed suitable results. 9 9
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Thank You

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