NAME: RUPENDRA.

T
ROLL NO:18ME1E00F0

Project Guided By
G.Prabhu sir
M.B.A, M.Com, MHRM,
APSET, (PGDTTM), (Ph. D)
on
• Founded in 1963.
• Anchor Electricals private limited operates as a wholly
owned subsidiary of Panasonic Corporation, Japan , since
2007.
• The coming together of Anchor and Panasonic has enabled
the creation of innovated Products.
• Anchor has the ability to develop superior lifestyle products
that are committed towards making the user’s life simpler,
safer and more comfortable.
• Category : Manufacturing
• Type : Subsidiary
• Industry : Electricals Products
• Founded : 1963, 56 Years ago
• Headquarters : Mumbai, India
• Parent Co. : Panasonic
• Website : www.anchor-world.com
Vivek Sharma
Chairman, President & CEO
 “Make a better, Comfortable life with
human-oriented solution”
 “Anchor’s mission is to
manufacture, Innovative, Eco-Friendly, Energy
saving world class products for making user’s
life simpler, safer, and comfortable.”
 Symbol and Slogan of
Anchor Electricals Pvt. Ltd
 Products

Electric wiring
lighting
switches devices

solar switchgear cables

power
tools
SWOT ANALYSIS

SWOT
ANALYSIS
 :-

• Affordability for Middle Class

• Quality, Choice and Convenience

• Wide Range of Products and Service Offerings.

• Good Branding and advertising by celebrity

brand ambassadors.
• To Expand Globally by Tie-ups.

• Entering into high premium segment.

 :-

• In fiscal year (2016-17), Revenue generated

was Rs 2,200 Crore with a Growth rate of 13%.
• In 2017-18, Revenue was Rs. 2,600 Crores with
a Growth rate of 20%.
• It derives almost 45 per cent of its sales from
tier III and IV cities.
 Companies in this industry manufacture electrical
equipment, appliances, and electrical components.
 Top countries for electrical products manufacturing
include China, France, Germany, Japan, South Korea,
and the US.
• Electrical Equipment Manufacturing was the
largest segment in the electrical and electronics
manufacturing market with around 55% share of
the market.
• Electronic Products Manufacturing was the
second largest segment with around 31% share of
the market.
 :-
• “Anchor” Changes Corporate Entity, But will
continue as Brand.

• Anchor Electricals Pvt Ltd announced that it

would now be known as

 :-
• Panasonic Life Solutions India Pvt Ltd has
firmed up plans to put up a manufacturing
unit in southern India, for wiring devices and
other electrical equipment.