What is Strategy?

The Strategy Hierarchy

Key strategic decisions Influences on decision making

What business to be in? PESTEL environment

What to acquire/divest? Company values and ethics
How to allocate cash?

Customer/Market dynamics
What is our mission?
Competitor activity
What tactics to use for competing?
Core technology dynamics
Financial constraints
What financial, marketing,
operational and other methods will Skill of function’s staff
help to achieve strategic objectives? Current technology
How to manage function’s
resources?
Business
Strategy
Typology
Operations Strategy
Walmart
Example

Mission

Competitive
Priority

Operations
Strategy

Operations
Structure

Enabling process
& technologies