Le Petit

Chef

Mayank
Yadav
(1811293)
Problems and Solutions
• No platform (Lot of derivative products)
• large number of product lines
• pressure on R&D dept
• complexity in manufacturing
• High emphasis on NPV of the projects / DCF Trap
• 3 step project selection process involving
opportunity development, refinement, and selection
• Future cash flow estimation difficult
• CFO driving project selection
• No breakthrough/platform projects
• Leadership challenge
• Weak leadership. No clear innovation strategy. No
top down approach
• Overworked R&D team
• More than 4 projects + additional work
• Change in the project selection strategy
• Other matrix such as future options
• More breakthrough and platform projects
• Technology strategy from top to down
• Reduce the number of product lines
• Focus on high-end customers, reduce
R&D scope
• Establish Design architecture
• Reduce the number of projects
• 2-3 projects/employee at a time
Project Selection
Option 2 & 3 • Cost reduction of • Don’t go with the overall brand image of Le Petit Chef
Egalité • LPC has competencies in high-end products
• Original Design of • Difficult to compete with Asian Firms due to large
low cost Fraternité economies of scale
Line • Have high NPV (but NPV is not a good parameter)

• addition of one more product line to the product

Option 5 • Add larger portfolio without any significant advanced offering to
cavity model to customer
Liberté line • Incremental innovation

Option 4 • Develop • Added product line with little scope for future innovation
Liberté-express • Could be pursued in future in case of high preference
(quick heating by customers
model)

Option 1 • New intelligent line • Asian firms entering high-end segment with fuzzy
with multiple sensors logic
and controls with • Increases the performance
fuzzy logic intelligence • Good response in Asia
• Caters to core customer segment (high-end)
Thank You