ROBUST

MEN’S GROOMING RANGE

Our company offers today’s progressive gentleman by providing “World class” products of grooming.

It is an Exclusive market having a definite customer base.

We intend to be profitable by increasing the client base to becoming a one stop place for MEN’S & BOYS,
As we are offering a complete range.

COMPANY’S MISSION

We are fully dedicated & consistently trying to give world class grooming products to our customers, as they
get a pleasurable & delighted experience.

We are offering a upscale, premium product range to our customers.

 STRATEGIES

1. Emphasize quality, we will differentiate from our competitors by offering NATURAL

INGREDIENTS in our products.

2. Our products are unique in themselves as we differentiate every product from our
competitor’s product, as we creates a point of parity & point of difference.

3. We will focus on strengthening the trust of our customer base by giving an easy return &
exchange policy.

4. We provide our customer’s with timeless & elegant experience from our products
because the performance of our products are very consistent & same.
 MEN’S WHO WILL USE OUR PRODUCT

1. He’s courageous
The alpha male is not fearless. Nobody is fearless. We all have insecurities and fears that we cannot control.
However the alpha male is able to push on in a particular direction in spite of his fears.
He may be afraid that his new business will fail, but that won’t stop him from trying. He may be afraid that the
cute receptionist will reject his advances, but he’ll go for it anyway.

2. He can control his emotions

How we react to unfavorable circumstances plays a large role in our lives. If the shit hits the fan and you’re
fired, or you’re dumped, or you’re viciously insulted – how will you react?
The alpha male will react by taking a series of deep breaths and evaluating his next best action, he won’t lash
out emotionally and dig himself a grave.

3. He has a purpose
It doesn’t matter if you want to be a professional athlete, an accountant, a CEO, or a world-traveler – but it
does matter that you want something.When we know where we’re heading – when we have a direction in life
– we’re filled with a sense of motivation and determination. Our days are spent making progress and striving
for improvement. And this comes through in our thoughts, actions, and overall demeanor.
The alpha male always has a purpose. He never just floats around aimlessly.
4. He’s not afraid to make decisions
The fear of making decisions is actually a fear of dealing with the consequences of making the wrong decision,
whether that means eating at a shitty restaurant or investing in a shitty company. This stems from the courage
we covered in number 1 above, but it deserves its own number because people recognize decision makers. And
they identify them as leaders. And alpha males are not afraid to lead.

5. He’s not afraid to say what’s on his mind

People have grown overly sensitive. All too often we don’t say what we’re really thinking. Maybe we’re afraid to
hurt someone’s feelings. Or maybe we’re afraid of starting a confrontation.

6. He doesn’t let any one thing rule his life

Some people become consumed by their careers. Others are consumed by their relationships. When this
happens, everything else starts to fall apart. Their health declines, their career declines, and their relationships
are ruined.
The alpha male recognizes that life must be balanced. Work, love, health, and friends are all essential areas that
must be cultivated in order to maintain a strong lifestyle across the board.
COMPETITOR’S ANALYSIS
7. He maintains his physical health
How we feel and how we act starts from within. If we’re 300 pounds overweight and we haven’t slept in 3 days,
then nothing else matters. Without a strong, healthy body we cannot have a strong, healthy mind. And other
people’s perceptions of us will also deteriorate. After all, first impressions are everything, and what do you think
when a fat slob stumbles into your path at the grocery store?
The alpha male values his body above all else, because he recognizes that without his health, nothing else matters.
He eats well, and he lifts weights.

8. He’s not afraid to say “no”

People will ask you for favors in life. This is inevitable. And if the benefit of the favor to the other person
outweighs the cost of doing the favor to you, then it should be done. But these costs and benefits should be
measured. The alpha male is not a pushover. He doesn’t blindly oblige to the whims and requests of others. If his
boss asks him to stay late, but he has plans elsewhere, then he kindly says “no” and moves on.
He doesn’t feel the need to explain himself either. He’s not saying “no” out of hatred or contempt, but rather
because he’s looking out for his best interests. Selfishness is underrated. I’m not saying to be a selfish asshole, but
if we all looked out for ourselves, then we’d all be much better off.
9. He acknowledges his weaknesses
If you’re blind to your weaknesses then you’re setting yourself up for failure. They will continue to undermine
you at every step of your life until they’re addressed and improved. It doesn’t matter if it’s a categorical
weakness like being bad with women or a character weakness like being impatient (this is my achilles heel).
The alpha male doesn’t get depressed about having a weakness. And he doesn’t deny it out of a sense of
pride. Instead he realizes that he’s lacking, and he moves to fix it.

10. He holds himself with a strong posture

The final item on this list is a physical one. How we hold ourselves directly impacts how we feel and how
others perceive us. The alpha male doesn’t slouch forward or stare down at his feet when he’s talking to you.
He holds his head high and looks you in the eye. And this strong, confident posture is mirrored inside of him.
Breakup by Product:
•Male Toiletries Hair Care Products
•Electric Products Shampoo
•After Shave Lotions Conditioners
•Others Others

Skin Care Products

Breakup by Price Range: Face Wash
Mass Products Moisturizer
Premium Products Soaps and
Shower Gels
Breakup by Distribution Channel: Others
Supermarkets and Hypermarkets Beard and Shave Care Products
Pharmacy Stores Beard Oil
Online Stores Beard Wax
Others Shaving Cream

Others
Perfumes and
Deodorants

Men's
Grooming Tools
(Trimmers,
Brushes, etc.)
Others
How is the retail landscape evolving for men’s
grooming?
Mass retailers are increasingly dedicating shelf space for
men’s grooming ranges. Brick-and-mortar stores continue
to dominate the market – a trend that is declining in other
categories. Target, a key mass retailer, responds to the
trend by doubling down on men’s offerings and introducing
new in-store experiences for men.

What does the future of the male grooming industry

look like?
Products that appeal to millennial male consumers are
expected to trend upward, specifically those that cater to a
simplistic routine. Multi-purpose products, such as beard-
body-hair wash or scalp + skin serums, are likely to
dominate the men’s category.
This may surprise you but the fact is sales of skincare products
for men and men's grooming products is taking off. The men's
keen interest in skincare and grooming routine is not only
breaking the notion that flawless skin and perfect appearance
are for women only, but has become a multi-billion dollar
growth opportunity. From fairness creams to facial masks,
demand for products specialized in men’s grooming is likely to
grow dramatically in the coming few years. The whopping
demand for men's cosmetic products is not only giving record
sales but creating history as their demand to look good has
surpassed women's.
INVESTMENT REQUIRED - 20 LAKHS

EXPEDTED EXPENSES - 5 LAKHS

BREAK EVEN - 3 YEARS

PROFIT - 40%
 CONCLUSION

CAGR- 45%

STATISTICS :

16 MIN. – BODY GROOMING

14 MIN. - HAIR
12 MIN.- FACE

MALE GROOMING INDUSTRY- BLUE OCEAN

2009- 18 COMPANIES

2018- 76 COMPANIES