Team Tesla

Vinay Xavier Jeevan Karumudi Bharath Jaikumar Anmol Agrawal

Reliance Industries Limited Cognizant Technological Solutions Reliance Industries Limited Cognizant Technological Solutions
(34 months) (23 months) (11 months) (30 months)
 Electrification?
YES!

• Adoption of FAME scheme for incentivising procurement of EVs

• By 2020, with decreasing battery costs and increased EV utilisa
tion, the number of years to breakeven for EV ownership
relative to traditional cars will drop in many markets
• Stricter emission norms and hybridisation picking up in the
construction industry
• Change to DG renewable battery hybrids from traditional DG
sets in power generation industry
• Installation of solar micro grids in industrial parks as backup
power
 Market Entry Strategy

• Automotive • Power • Material

Auto

Malls

Tractors
sector generation Handling
• High industry • Large
dependence • Large population
on Auto for number of dependent on
commuting malls in India, agriculture
• Economical require • Electrification
for customers continuous reduces costs
and drivers power and improves
backup productivity
Value Proposition
Reduced cost,
Customized appearance, Extended
battery warranty

24-hours customer service and backup,

high-load batteries

Easier operation, user-friendly, reduced

maintenance frequency and costs
 Competitor Analysis

• Caterpillar: Recently announced the delivery of two Cat® CN25

86 2250 HP electric motors

• ABB: Introduction of traction generators for diesel-electric

locomotives

• Siemens: Introduction of electric motors for and power systems

for imaging and diagnostic systems in hospitals
 Go-to-market Strategy
• Target market : Auto drivers
• Special offers for women drivers, which would help in pr
omoting
the ease of operation
• Government-backed loans for buying autos with electric
engines
• Free engine service for first 3 years
• Establish popularity in power generation sector by succ
essfully
completing small-scale projects
• Conduct workshops illustrating efficiency for electrical
equipment in rural areas
 Value Chain Opportunity
• The market for electric vehicle power packs that is set to grow
to $300 billion by 2030
• India produces around 3 million fossil fuel powered vehicles an
nually
• Indian government plans to have green vehicles comprise abo
ut a third of its fleet by 2030
• The market for supplying batteries to e-rickshaws, small privat
ely-owned three-wheeler taxis, to grow at a compounded rate
of about 20 percent over the next five years.
• Currently there’s no lithium-ion battery cell production plant in
India.
• By 2040, more than half of all new car sales in the world and a
third of the planet’s automobile fleet -- equal to 559 million vehi
cles -- will be electric which is huge opportunity for batteries
 Battery packs and Cells
• Focus would be driven by opportunities in both stationary and electric v
ehicle (EV) applications in India, particularly with the government goal o
f making all vehicles electric by 2030.
• India has traditionally lost out on big manufacturing investment prospec
ts to China, Taiwan and others and ended up just having assembly facili
ties or having to rely on imports
• Lots of this renewable deployment is driven by focus of the Finance Mi
nistry to reduce dependence on oil imports
• India already has a strong base of manufacturing within the automotive
sector in general, exporting products to 30 different countries, as well a
s having a huge domestic demand for vehicles
THANK YOU