vision

• To be a leading, competitive, Nutrition, Health and Wellness

Company delivering improved shareholder value by being a
preferred corporate citizen, preferred employer, preferred
supplier selling preferred products.
mission
• the world's leading nutrition, health and wellness company. Our
mission of "Good Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a wide range of food
and beverage categories and eating occasions, from morning to
night.
Objectives
• To achieve compatibility with international voluntary standards on
environmental management systems.
• To build mutual trust with consumers, governmental authorities and
business partners.
• To ensure continuous improvement of nestles environmental
performance.
• Conservation of natural resources and minimization of waste.
• To establish the benchmark for good business practice.
• Employing new technologies and processing.
• Measuring the cost and benefits to business of it’s activities.
• Monitor progress.
• Audit results.
Goals
• Zero Waste to Landfill
• Responsible Packaging
• Reduce Food Waste
Strategies
• Understanding and serving the consumer
• Accelerating growth
• Increasing efficiency
• Allocating capital prudently
•
NIKE
Vision
To remain the most authentic, connected, and distinctive brand.
Mission
To bring inspiration and innovation to every athlete in the world.
Our mission is what drives us to do everything possible to
expand human potential. We do that by creating groundbreaking
sport innovations, by making our products more sustainably, by
building a creative and diverse global team and by making a
positive impact in communities where we live and work.
Objectives
• Protect and improve Nike’s position as the number one athletic
brand in America.
• Build a strong momentum in growing fitness market.
• Intensify the company’s effort to develop products that women
need and want.
• Explore the market for products specifically designed for the
requirements of maturing Americans.
• Direct and manage the company’s international business as it
continues to develop.
• Continue the drive for increased margins through proper
inventory management and fewer, better products.
Goals
• Nike goal is to carry on his legacy of innovative thinking,
whether to develop products that help athletes of every level of
ability reach their potential, or

• to create business opportunities that set Nike apart from the

competition and provide value for our shareholders.
Strategies
• Why Is Nike So Successful? Their Excellent Marketing
• Nike Has Established their Brand and Logo through Extensive
Marketing Investment
• Nike Focuses on Selling the "Emotional Benefits" of their
Product
• Nike Embraces New Technologies
• Nike Provides a Wide Variety of Products To A Large Number Of
Sports To Capture Greater Market Share
• Nike Focuses on Product Quality and Creating Products that
Help Athletes Perform Better
• Nike Buys Out Competing Sport Product Brands
NISSAN
Vision

• Nissan: Enriching People’s Lives. Nissan has a clear vision for

the future
Mission
• Nissan provides unique and innovative automotive products and
services that deliver superior measurable values to all
stakeholders in alliance with Renault
Objectives
• Nissan approved vehicles with official manufacturer warranty.
• High quality Nissan genuine parts.
• High quality service carried out by Nissan certified technicians
with Nissan approved tools and equipment.
• Support redevelopment of the Country.
• Training the youth of the country and enhance their skills.
• Nissan Sets Green Goals: Reduction, Protection and Recycling
• Reduction of carbon dioxide (CO2) emissions
• Protection of the air, water and soil by attaining cleaner
emissions
• Recycling of resources
•

• Aim to establish a sustainable supply chain with due

regard to the environment and human rights
Strategies
• Nissan’s corporate-level strategy
Diversification strategy
Alliance strategy
• Business level strategies
BCG
• Operation level strategies
Organization structure