SOUTH BEAN

COMPANY
Phie Cuevas
Bea Negre
Christine Tamondong
12 - Ford
 VISION
We foresee South Bean Company as a leading establishment
that provides different blends of coffees together with unique
and tasty delicacies that matches the cravings of everyone.
 MISSION
South Bean Company is socially responsible for providing the
best service together with the wide variety of coffees and
tasty delicacies that satisfies the local taste of the consumers.
ORGANIZATIONAL CHART
FORM OF OWNERSHIP

Partnership
 ROLES AND RESPONSIBILITIES OF
THE MANAGEMENT TEAM
❏ Phie Cuevas (Owner/Accountant) - duty is to provide the vision and
direction of the company; to keep record of financial statements of the
business
❏ Bea Negre (Partner/Interior Designer) - responsible for assessing the
direction of the company; maintaining the comfortable ambiance of the shop
❏ Christine Tamondong (Partner/Graphic Designer) - responsible for
assessing the direction of the company; sustaining the attractiveness of the
visuals of the business
❏ Baker, Barista, Waiter, Cashier, Maintenance
 DEFINITION OF TARGET
MARKET
❏ Students, Workers, and Residents
Nowadays, coffee shops are already crowded where most of the people do
not have a go-to place to relax and to do their own things. We want to provide
them a coffee shop with an affordable price and a great ambiance.
 BRAND

SOUTH BEAN COMPANY

 POINT OF
DIFFERENTIATION
The customers can request the ingredients they want to be
included on their own coffee to fit their own taste
REASON TO BELIEVE
PRODUCTION
PLAN
PRODUCTION ATTRIBUTES
1. Quality
 The supplier of the coffee beans our company is using are local beans from
Batangas City.
 The delicacies are freshly made by our baker.
 The machines and equipments we are using bought from Sanremo Coffee
Machines in Quezon City, Real Home in Imus, Cavite, Wilcon in Bacoor,
Cavite and Bonny Furniture in Pedro Gil, Manila.

 The prices of the coffee drinks and delicacies are of high quality
and affordable prices.
 PRODUCTION ATTRIBUTES
2. Features
The coffees and tasty delicacies are very affordable especially for students and for
those people who likes to budget their money whenever they go out. The taste of
our beverages and delicacies are unique since our Barista and our Baker are
professionals that they made their own recipe and style of making coffees and
making cookies, respectively.
PRODUCTION ATTRIBUTES
3. Design
 PRODUCT LEVEL
1. CORE PRODUCT
Refreshing drinking experiences
2. ACTUAL PRODUCT
Drinks and Delicacies
3. AUGMENTED PRODUCT
Different blends of coffee, top notch quality, excellent taste, and good
ambiance.
 PRICING
Hot Beverages

Regular (8 oz.) Tall (12 oz.)

Cafe Latte 110 125
Cafe Americano 110 125
Cafe Cappuccino 115 130
Cafe Mocha 115 130
Espresso 120 135
 PRICING
Tall (12oz.) Grande (16 oz.) Venti (18oz.)
Cold Beverages (with coffee)
Iced Mocha 105 115 125
Iced Americano 105 115 125
White Chocolate Iced Coffee 105 115 125
Caramel Iced Coffee 105 115 125
Cold Beverages (coffee-free)
Iced Chocolate 105 115 125
Iced Vanilla 105 115 125
Iced Strawberry Vanilla 115 125 135
Iced Matcha Green Tea 115 125 135
 PRICING
Delicacies Price
Caramel Brownies (3 pcs.) 65
Dark Chocolate Cookies (2 pcs.) 45
Blueberry Cheesecake (1 slice) 90
Cupcake 45
Banana Bread (1 slice) 40
PLACE FOR DISTRIBUTION
First floor of Main Square Mall along Molino Boulevard
 PROMOTION
● Online Blogging - in the blog site, it includes the
description of the products, consumers’ reviews, and some
questions or inquiries about the coffee shop that will be
answered by our authorized personnel.
● Leverage Influencers - with the help of micro-influencers,
South Bean Company will have the opportunity to increase its
visibility that can achieve a sizeable amount of audience that
may be attracted to the business.
 PROMOTION
● Social Media – South Bean Company will be active in
social media through Facebook, Twitter, and South Bean’s
Official Site to promote the shop to the students, workers, and
residents that are located near our enterprise.
● Posters and Flyers – South Bean Company will post
posters and distribute flyers to the area of the coffee shop’s
target market to promote the shop and to inform people
regarding South Bean’s promos.
COMPENSATION
SSS
PhilHealth
Pag-IBIG

13 Month Pay

Semi-monthly wage