VISION and

MISSION
Definition
VISION MISSION
– A picture of what the – Specifies the business in
firm wants to be which the firm intends to
compete and the
– What it wants to
customers it intend to
ULTIMATELY
serve
ACHIEVE
 Stakeholder
– Individual, group and organizations that can
affect the firms vision and mission
– Are affected by the strategic outcomes
achieved and have enforceable claims on
the firms performance
Capital Market Stakeholder
– are groups that affect the
availability or cost of
capital—shareholders,
venture capitalists, banks,
and other financial
intermediaries
Product Market Stakeholders
– arties with whom the firm shares
its industry, including suppliers and
customers. Social stakeholders
consist broadly of external groups
and organizations that may be
affected by or exercise influence
over firm strategy and
performance, such as unions,
governments, and activist groups.
Organizational
Stakeholder
– include both high-level
managers and frontline
workers