Corporate Overview

Corporate Locations
• Corporate Headquarters: Louisville, CO
• Development Organization: Mt. Laurel, NJ
• International Headquarters: Annecy, France
• International Delivery: Toulouse, France
• Field Offices:
– New York, NY
– Los Angeles, CA
– Houston, TX
– Toronto, Canada
– Vancouver, Canada
– Hong Kong, China
– New Delhi, India
Corporate Milestones
• Founded in 2000 in Mt. Laurel, NJ
• Launched BitScream transcoding sales in 2001
• Acquired DIVArchive business in Q3, 2002
• Achieved cash flow positive operations in Q1, 2004
• Merged with MSI in Q3, 2004 to form Incentra Solutions
• Achieved profitable operations in Q1, 2005
• Acquired by Genuity Capital Partners in Q3, 2006
Corporate Milestones
• April 1999: First DIVArchive installation at Telecinco - Spain
• June 2000: First migration from Avalon to DIVArchive for RFO France
• September 2001: First DIVArchive installation in Middle East for Taj-Sports
• January 2002: First DIVArchive installation in Asia for Cable TV – Hong Kong
• June 2002: First DIVArchive installation in North America for CounterPoint
• November 2002: First DIVArchive installation in China for CCTV
• September 2003: First DIVArchive installation in Canada for CHUM Television
• February 2004: Front Porch achieves 50th worldwide installation of DIVArchive
• November 2004: First DIVArchive installation in Latin America for TV Azteca (1PB+)
• March 2004: Front Porch launches true 24/7 Support Call Center for Americas
• April 2005: Chosen by Datamonitor as “the global leader” in archive management
• September 2005: Front Porch achieves 100th worldwide installation of DIVArchive
• December 2005: DIVAworks wins Royal Television Society Award of Excellence
• January 2006: First HD-dedicated archive in North America installed at VOOM
• February 2006: Front Porch receives first patent for DIVArchive
• April 2006: Front Porch receives second patent for DIVArchive
• May 2006: First DIVArchive installation in South America for PUMA TV
• September 2006: Front Porch is awarded third patent for DIVArchive
• October 2006: Front Porch achieves 150th worldwide installation of DIVArchive
• April 2007: Front Porch wins Broadcast Engineering Excellence Award for VOOM
Corporate Milestones
• Today, Front Porch:
– Is recognized as the global leader in Content Storage Management
– Has installed 190+ installations of DIVArchive in 40+ countries
– Manages the world’s largest archives for best known media brands
– Has deployed DIVArchive systems controlling 37 PB of content
– Employs 50 employees with plans to hire 10 more in 2007
– Operates profitably and with zero debt
“The Global Leader”
Protected Intellectual Property
• U.S. Patent #6,947,598: Issued September 20, 2005
– Over $15 million spent on DIVArchive development
– One patent with 27 claims allowed
– Confirmation of unique differentiation

• U.S. Patent #7,035,468: Issued April 25, 2006

– 34 claims allowed
– Methods and apparatus claims covering:
• Archiving
• Indexing
• Accessing audio, video, data

• U.S. Patent #7,110,664: Issued September 19, 2006

– Method and apparatus claims covering:
• Processing image data
• Processing and indexing encoded data

• U.S. Patent Application No. 11/517,825 Pending: Filed September 8, 2006

Support for Open Standards
• Participating in SMPTE ad hoc standards committee v16
• Active leadership in creation of archive exchange formats
• Will enable exchange of files between different vendor systems
• Knowledge based on 20+ multi-site DIVArchive customers
• First company to publicly guarantee adoption of new standards
 Our Customer List
Americas Europe, Africa, Middle East
A&E (Ascent Media)
Asia/Pacific
Al Jazeera International 365 Media Japan Sat TV SmartJog ABC TNT Cartoon
TIBA AB Sat La Sette Lagardère Sogecable Al Jazeera TV18
Classic Arts Al Jazeera Thématiques SRG Amrita TV TV3
Astral Media Al Jazeera International LCP AN SRT Astro Video 8
CBC Antena 3 Lumière TV Taj-Sports Cable TV
Canwest Global Television APS McCann-Erickson Telecinco CCTV News
CBS TV City Arqiva MDR TeleClub CCTV Playout
CBS MDC Bayerischer Rundfunk Medi1Sat TeleMadrid Channel 7
Chum Television BBC Regions Media Overseas Telenet CIS Technology
CNMG Trinidad BCE/RTL Group MediaPark Telson CJ Media
Comcast Belarus TV MTV Networks Thomson Discovery (Ascent Media)
Corus BeTV Multithématique TPS “Matterhorn 4”
CounterPoint BSkyB Nickelodeon T-Systems “Matterhorn 5”
Discovery BT NOB TV 5 ESPN
“Matterhorn 6” Canal+ NRJ TV/VCF TV Balear ETTV
Echo Star CFI/VCF Orbit TV Breizh Galaxy
KCBS Ciris Pan Arabian – TV Cataloña Indosiar
KYTV CNA Youth Channel TV2 KBI
KYW Dicod Paris-Première TVE MTV (Ascent Media)
National Geographic Digiturk Radio France TVI National Assembly
Newsium Discovery (Ascent Media) Red Bee Media TVN Nickelodeon (Ascent Media)
Peninsula Broadcast “Matterhorn” 1 Reshet UBF Omnilab
PUMA “Matterhorn” 2 RFO Viasat OnMedia
Rainbow/CableVision “Matterhorn” 3 RTB VMMA Prime
The Score ETB RTL Televisa VRT SBS
Thought Equity European Parliament RTL-2 Yes TV Seven Networks
TV 5 (Sette TV) Extremadura RTL-Klub ZDF Sky Perfect
TV Azteca Fashion TV (Cognacq-Jay) RTL-TVI Sony Pictures
Televisa France 3 RTP Star Hub
VisionTV Hot RTTV Star TV
Woodbine Entertainment IETV SIC Thomson
TVRecord ITN SisMedia
GloboSat
CapitalTV
ESPN Brazil
Superlative Customer References
“As the world's leading real-world media and entertainment company, our
sophisticated network origination centers must have the highest levels of reliability
and efficiency. Front Porch has the most robust solution set for digital workflow
interoperability and has proven interconnection with multiple components of the
digital content supply chain. Front Porch has demonstrated a strong track record of
successful implementations around the globe with world-class service and support.”

Marcos Obadia: Executive Vice President of Discovery Media Services

"Front Porch Digital is one of the foremost developers of communication technology

in the industry today. RNC's alliance with Front Porch Digital reflects our commitment
to being on the leading edge of the new technologies. Further, this relationship
enables us to capitalize on BitScream and DIVArchive, which are exceptional pieces
of engineering, and powerful demonstrations of two of the core competencies of
FPDI. We are confident that our two businesses will benefit significantly from shared
learnings and increased opportunities for communications technology development.”

Steven Pontillo: Senior Vice President and General Manager

“Our contract with Front Porch Digital represents the first time we have signed a
multi-year technology agreement with anyone. That's a strong indication of our regard
for Front Porch Digital and their best-of-breed products and services. Its role is
central to major strategic initiatives within CHUM and we are confident that its
solutions will meet our needs. We are excited about working with such a great team."

Bruce Cowan: Director of Broadcast Technology

Superlative Customer References
“NOB implemented a pilot program using DIVArchive two years ago, and Front Porch has
continuously improved the products functionality, performance, and interoperability across
devices and applications during that time. Front Porch shares our vision of innovative digital
migration, and they have proven their development capabilities. After deployment, the video
content repository will increase very quickly and we are confident that DIVArchive will scale
to meet our evolving needs over the long-term.”
- Rob ten Siethoff - Chief Technology Officer, NOB.

“DIVArchive is well-established in the Asian broadcast market, and Front Porch has
excellent references throughout the region. Our testing and analysis confirmed the reasons
for Front Porch leadership. DIVArchive offers superior functionality and performance, broad
interoperability, and virtually infinite scalability. The Front Porch team is extremely
knowledgeable and has been very responsive to our unique needs. We look forward to a
long and productive partnership with such a strong team of professionals.”
- Takanari Araki, Manager, Broadcasting Technology, SKY PerfecTV!

““Our project is the next phase of our long-term goal to integrate and digitize our Media
assets and the DIVArchive is a key component in our overall solution. The product features
match our functional requirements which is important to the success of this project. Front
Porch has impressive references from leading broadcasters throughout the world. Our
selection of DIVArchive is a long-term and strategic decision, and we look forward to further
developing our cooperation with Front Porch."

- Andrew Anderson, General Manager Broadcast Services at Seven

Global Management Team
Our Business Philosophy
• We are a global company
• We are entrepreneurial and competitive
• We are passionate in our quest to be the best
• We will continue to lead in technology innovation
• We conduct all of our business with integrity
• Our customer’s satisfaction is our greatest asset
• We take pride in the quality of our reputation
• Every team member is accountable to our customers
Corporate Overview
NAB 2007