Muhammad Shakeel

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 Impacts of bundle pricing on sale
Bundling
 Product bundling is sale of two or more separate or same products in a
package.
 Price bundling, the practice of combining multiple products or components at
a set price, has become a popular marketing strategy (Eppen et al., 1991;
Dolan and Simon, 1996).
Gift set bundling, pure bundling, cross-sell bundling and BOGO style bundling
e.g KFC (all star),pizza hut (buy 1 get 3)
 Benefits of bundle pricing

 Positive associations develop with your brand because you’ve saved their
time and money.
 Makes it easier to find complementary products.
 Creates competitive prices without reducing average order value.
 Gives you an opportunity to enter new markets with a proven offer.