Role of strategists

• Boards Of Directors
• CEOs
• Entrepreneurs
• Senior Management
• Consultants
• Executive assistant
1) Role of board of directors –
1) To establish and update the company mission
2) To elect the company’s top officers, the formost of whom is the CEO
3) To establish the compensation level of the top officers, including their salaries and
bonuses
4) To determine the amount and timing of the dividends paid to stockholders
5) To set broad company policy on such matters as labour – management relations,
product or service lines of business and employee benefit packages
6) To set company objectives and to authorize managers to implement the long-term
strategies that the top officers and the board have found agreeable
7) To mandate company compliance with legal and ethical dictates.
(2) Role of Chief Executives
CE performs the strategic tasks; actions which are necessary to provide
a direction to the organization so that it achieves its purpose. He plays a
pivotal role in setting the mission of the organization, deciding the
objectives and goals, formulating and implementing the strategy and, in
general, seeing to it that the organization does not deviate from its
predetermined path designed to move it from the position it is in to
where it wants to be.

3) Role of entrepreneurs
Entrepreneurs play a proactive role in strategic management. As
initiators, they provide a sense of direction to the organzsation, set
objectives and formulate strategies .Strategic decision-making is
quick and the entrepreneurs generate a sense of purpose among
their subordinates.
(4) Role of Senior Manager

When assigned specific responsibilities, senior managers look

after modernization, technology upgredation, diversification and
expansion, plan implementation, and new product development.
On the whole, senior managers perform a variety of roles by
assisting the board and the chief executive in the formulation,
implementation and evaluation of strategy.

(7) Role of Consultants

Many organizations which do not have a corporate planning

department owing to reasons of small size, infrequent requirements,
financial constraints, etc. take the help of external consultants in
strategic management. These consultants may be individuals,
academicians or consultancy companies specializing in strategic
management activities
(9) Role of Executive Assistant
These ways could be to assist the chief executive in data
collection and analysis, suggesting alternatives where decisions
are required, preparing briefs of various proposals, projects and
reports, help in public relations and liaison functions,
coordinating activities with the internal staff and outsiders and
acting as filters for information coming from different sources.