A.

3 codes of practice and regulations

Learning Aim A: Understand the requirements of pre-production of a
digital media product
REGULATIONS: OFCOM

• Ofcom is the communications process in the UK. They operate the TV, video-on-demand sectors, phones, mobiles and postal services
and plus the airwaves over which wireless devices operate. OFCOM make sure that people in the United Kingdom get the upmost
professionalism from their communications services and are protected from scams. Ofcom is funded by fees from industry for
regulating broadcasting and communications networks, and grant-in-aid from the Government.-Funded by TV License (£145.50 per
year)It uses the watershed to support the viewers making sure content is appropriate and best fits viewers’ interests
• It would be sensible for a narrative music video as Ofcom has a responsible duty to ensure that under-eighteens are protected. The
regulations in Section One of the Code serve to protect appropriate protection for under-eighteens from broadcast content that
is unsuitable for them because their underaged.
• An example of this is “David Blaine piercing ice pick through hand”
• Lots of complaints were made of this video as it was before the watershed so children had access to this video that is graphic as David
is putting a ice pick through his hand. https://www.youtube.com/watch?v=r8uuAK6gba8. This was important because you don’t want
young children using copycat behaviour.
• In order for Ofcom to accept your music video, or any video, you would need to have no abusive or hurtful content towards people
and it should not be graphic as Ofcom will just ban it so that under eighteens are protected. The water shed is 9pm-5.30am.
 REGULATION: BBFC

• BBFC is shortened for for ‘British Board of Film Classification’

• The British Board of Film Classification is an highly independent, non-governmental body which has classified cinema films since it
was set up in 1912 and DVDS/ videos since the Video Recordings Act was passed in 1984.The The British Board of Film Classification
are the people who watch the brand new films and then debate what age rating it will be. If they come to an agreement it is not
suitable for screening they will ban the movie from being shown in cinemas.
• Movies which have been banned in the UK was “the human centipede” https://www.youtube.com/watch?v=IX8fKLjC__c
• It was initially banned in the United Kingdom by the BBFC for of its "revolting" content but was ultimately granted an 18 certificate
after over 30 cuts were made. The film was also banned in Australia for a short period of time, then released with cuts. It is
disqualified in New Zealand completely.
• In planning my video I will need to consider not showing what BBFC would consider, “revolting, graphic content”, this is so that it
could be shown in the cinemas and will just have a age certificate on it.
REGULATION: UKCCS
• Copyright registration with the UK Copyright Service is the fast, effective and low cost way to protect your work from infringement
and misuse -by ensuring you always have the best evidence of ownership to protect your work and your rights.
• “UK Copyright Service is a well established specialist in the area of copyright registration and protects thousands of works by
individuals and companies across the globe”
• The ukccs work closely with YouTube making sure no content is copy wrote. In order to join you need to fill out a registration form
and then pay a fee of “Our standard charges for on-line registrations are £42.50 for 5 years,£72.50 for 10 years. The standard charges
for postal applications are £52.50 for 5 years, £82.50 for 10 years.
• ”It is important to register because “registration can make it easier to prove a claim, speed up decisions and reduce legal costs in
future plagiarism or infringement disputes”
• The reason you should choose UKCCS is because they are responsible market leaders, who are trusted by creative individuals and
organisations across the world who recognise that the unrivalled standards ensure the strongest evidence and best possible service.
REGULATION: BECTU

• BECTU is the United Kingdom’s media and entertainment trade union. From 1 January 2017, a sector of Prospect; sectors covered
include cinema, broadcasting, film, digital media, independent production, leisure, IT and telecoms and theatre and the arts.
• The significant aims of the union are to protect jobs, enlarge membership, win new recognition agreement, improve pay and
conditions of service, including pensions. Bectuis a democratic organisation run by representatives elected amongst its membership.
Members are grouped into local branches which send representatives to the policy-making annual conference, branches are grouped
into six divisions.
• An example of this is the Film festival sets unethical and disgraceful example in Living Wage Week,
• “ As of 6th November 2016, London East Asia Film Festival director HyejungJeon has paid in full the monies owed in the cases
reported below. BECTU remains concerned for the staff involved in the festival as Mrs Jeon has continued to threaten her volunteers
even after matters have been settled.
ADVERTISING STANDARDS: ASA

• The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. They make
• sure that all advertisements are appropriate for all audiences of all ages. Areas of complaint inside ASA are:Press ad
• Radio and TV
• Ads on smart phones and tablet
• All sorts of adverts on screen and off screen An example of a advert that has been complained about to the ASA is the Kentucky Fried
Chicken (Great Britain) Ltd KFC’s ad, featuring a chicken dancing to a rap soundtrack, received 755 complaints that it was
disrespectful to chickens and distressing for vegetarians, vegans and children and that it depicted a chicken who was heading for
slaughter. We ruled it was unlikely that the ad would cause distress or serious or widespread offence as there were no explicit
references to animal slaughter. A advert that was banned from being shown was the Unilever UK Ltd (Dove)Dove produced a series of
ads that contained statistics and opinions about breastfeeding in public. The ads were featured across magazines, social media, and
Dove’s own website. Many criticised the language, such as “put them away”, as it might encourage criticism of breastfeeding. Some
were also concerned that the ads might encourage neglecting crying babies.