Management

Information Systems
Eleventh Edition

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Chapter 3 : e-Business Systems

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 Foundation Business
Concepts Applications

Module 2

Information Development
Technology & Security
Infrastructure Challenges
 Learning Objectives

Understand the concept of a system and

how it relates to information system.
Explain fundamental role and importance of
information system in business.
What are the new trends in information
systems?
Provide examples of several major types of
information systems from business
organizations in the real world.

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 Learning Objectives

Understand the cross-functional enterprise systems and how they

provide business value to a company.
Recognize the functional business information systems.
Learn marketing information system and explain how Internet
technologies support the marketing function.
Define digital marketing and discuss how social media
technologies support this.
Understand manufacturing information system and explain how
Internet technologies support the manufacturing function.
Know human resource management system and discuss how
Internet technologies support the human resource function.
Learn accounting information system and discuss how Internet
technologies support the accounting and finance function.
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 Enterprise Business Systems

Use Internet, networks, and IT to support

• Electronic commerce
• Enterprise communications and collaboration
• Web-enabled business processes

E-commerce is the buying, selling, and

marketing of products, services, and information
over the Internet and other networks

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 RWC 1: Enterprise Architects

4 crucial Cs
• Connection
• Collaboration
• Communication
• Customers

All projects fit in the overall strategy

• Best for company, not individual departments

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 Cross-Functional Systems

Cross the boundaries of traditional business

functions
• Reengineer and improve vital business processes
• R&D overlaps Marketing and Manufacturing

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Enterprise Application Architecture

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 Implementing Global Applications

Globalization vs true-blue American formula

• What is Globalization?
• What is the true-blue American business formula?
Working virtually is critical
• Why?
What is the difference between decision making
approach in UK and US?

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 Enterprise Application Integration

EAI connects cross-functional systems

Serves as middleware to provide
• Data conversion
• Communication between systems
• Access to system interfaces

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How EAI Works

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Transaction Processing Systems

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7-13
The Transaction Processing Cycle

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ECS Tools

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 Exploring Virtual Worlds

Virtual world - training

• Rollovers
• Multicar pileups
• Life threatening injuries
• Police training
• Military use

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 Functional Business Systems

Information systems that support

• Accounting
• Finance
• Marketing
• Operations management
• Human resource management

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 Marketing Systems

Marketing systems are concerned with

• Existing products in existing markets
• New products and new markets
• Serving present and potential customers

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 RWC 2: Unified Financial Reporting

Originally non-uniform reporting

• 14 general ledgers
• 12 reporting tools
• 17 financial data repositories
• 300,000 spreadsheets

Finance Tranformation Program - Focus

• Common definitions, rules and procedures
• Trade-offs to target core functionalities
• All subscribe to central book of record
• Unify all financial people

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IT in Business

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Marketing Information Systems

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 Targeted Marketing

Advertising and promotion management concept

• Five targeting components

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 Sales Force Automation

Outfit sales force

• Notebook computers,
• Web browsers
• Sales contact software
• Marketing websites
• Company intranet
Goals
• Increase personal productivity
• Speed up capture and analysis of sales data
• Gain strategic advantage

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Digital Marketing

Digital Marketing is marketing of product and service

Search Engine Optimization (SEO) It is a collection of
tools, techniques and best practices that will help in
increasing the ranking of organization Web site based on
specific keyword search criteria.
Content Marketing is the process of creating and
disseminating high- quality digital content to target, acquire,
retain and engage customers while building a brand.
Social Media Optimization(SMO) means developing
profiles of business users for social media.

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Digital Marketing…

Social Media Marketing (SMM) is a form of digital

marketing that uses social media sites like Facebook,
Twitter, etc. as marketing tool.
email Marketing is a segment of digital marketing where
messages are sent using the digital medium.

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Computer-Integrated Manufacturing

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HRM Systems

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 HRM and the Internet

Recruiting employees
• Corporate website
• Commercial recruiting services
Posting in Internet newsgroups
Communicating with job applicants via
• e-mail
• Monster.com
• HotJobs.com
• CareerBuilder.com

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 HRM and Corporate Intranets

Corporate intranet uses

• Process common HRM transactions
• Allow around-the-clock HRM services
• Disseminate information faster than previous company
channels
• Collect information from employees online
• Allow HRM tasks to be performed with little HRM
department intervention
• Provide training

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 Employee Self-Service (ESS)

Intranet applications allow employees to

• View benefits
• Enter travel and expense reports
• Verify employment and salary information
• Access and update personal information
• Enter time-sensitive data
Provide hiring systems

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Accounting Information Systems

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Business Accounting Systems

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Financial Management System

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 RWC 3: Cisco Systems

TelePresence
• Life-like, in-person experiences
• Promises to revolutionize collaboration
Strong competition
• HP - Halo telepresence system
• Polycom - high-end telepresence system
Biggest challenge
• Innovation and growth

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 RWC 4: Strategic Information Systems

Electronic hiring system

Significant payoff is significant
• Filling job openings two weeks faster
• Saving at least $1,500 per job.
HR called to be a strategic business partner,
IT provides innovative solutions.

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 RWC 5: Drishtee.com

Drishtee was set up to focus on rural India for providing

access to information and services at the village level while
generating viable employment opportunities.
Drishtee is an India-based organizational platform for rural
networking for delivering services and related information to
the village community through an ICT Center called Drishtee
Soochnalaya or Information Kiosk.
Drishtee’s business model is driven by a village entrepreneur,
who acts as the gateway to valuable information and services
for villagers. Drishtee enables this entrepreneur to operate a
self-sustaining, profitable kiosk that provides various services
at nominal costs.

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 RWC 6: Cigniti turns to HitaChi …

Cigniti has helped enterprises and independent

software vendors build quality software while
improving time to market and keeping a lid on
costs.
The dispersed and sprawling infrastructure posed
several operational and IT challenges for the
company. In the absence of a single platform and
pane for managing all these components, the
Cigniti team often had to grapple with back-end IT
issues in order to handle their testing tasks and
responsibilities.

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