EXERCISE

PT “XXX” (Industry)
• What is my present situation?
– Is my company in a good, average, or weak competition vis-a-vis rival companies?
– Does my company appear to be in sound financial condition?
– What problems does my company have that need to be addressed?

• Where do I want to go from here?

– What goals or aspirations do I have for my company
– What do I want the company to be known for?
– What market share would I like my company to have after the first five decision rounds?
– By what amount or percentage would I like to increase total profits of the company by
the end of the final decision round?
– What kinds of performance outcomes will signal that I and my co-directors are managing
the company in a successful manner?

• How am I going to get there?

– Which of the basic strategic and competitive approaches do I think makes the most sense
to pursue?
– What kind of competitive advantage over rivals will I try to achieve?
– How would I describe the company’s business model?
– What kind of actions will support these objectives?