AIR POLLUTION

GROUP 6:
Shruti Dabas, A009
Prakhar Gangrade, A014
Jayati Garg, A015
Bobby Sinha, A060
Baptiste Bouetté, D067
Gaurav Korwani, E035
Rishabh Kalkal, I029
Extent of Air Pollution in India
Air Quality Index Visual Map
Impact on well-being
Fig: Percentage of health issues reported because of Air Pollution in India
Root Cause of Air Pollution

Common sources of air pollution are:

◦ The burning of fossil fuels like coal, oil, gasoline
◦ Industrial Emission (NO2, SO2, CO)
◦ Indoor air pollution – stove, heaters, weather conditions
◦ Wildfires – burning stubble and residue
◦ Microbial Decaying Process
◦ Transportation – vehicle pollution
◦ Open burning of garbage waste
◦ Construction and demolition Fig: Sources of Air Pollution in India
◦ Agriculture activities – pesticides and fertilizers
◦ Use of chemical and synthetic products – Volatile organic
compounds (VOC)
 NGO GOVERNMENT
• China used Drones to Help Clear the
Green Yatra, Living The Dream Of Planting 10 Crore Extreme Fog
Trees By 2025
• The Carbon Emissions Calculator
Shows Air Travelers Their CO2 Levels
IAmGurgaon – The team of volunteers in collaboration with • Electric Vehicles - UN
corporates, and municipal corporation, clean up the waste • Giant smog sprinklers – India
dumping grounds and give it a green makeover
• Devic Earth pulses the radio signals
periodically - say 10 or 15 per
Transformed into a lush green park which has over 1.2 lakh second - to accelerate miniscule
trees. From attracting walkers, joggers, cyclists, to being home particles in the air to make them
settle out faster (33% reduction in
to 182 species of birds, and animals like neelgais, jackals, particulate matter) – India
common palm civets, porcupines, hares, snakes, lizards and
skunks, the park is brimming with life. • Air filtering bus - UK
 CORPORATE
1. ExxonMobil is now collaborating with think tanks and universities – such as the Indian Institutes of Technology
(IITs) – to find scalable low-emission solutions for India. It has partnered with the IITs on research in biofuels, bio-
products, gas conversion, and low-emissions technologies for the power and industrial sectors.
2. IIT M - Project Kaatru (kaatru means 'air' in Tamil) is a six-year research project , Kaatru is building a mobile IoT
(Internet of Things) unit that can be loaded on vehicles by region to gather and analyse 'spatial data‘
3. Chakr Innovation - Delhi-based Chakr Innovation curbs air pollution with the world’s first retro-fit emission
control device for diesel generators. It captures ~90% of particulate matter emissions from the exhaust air
without reducing energy efficiency. The diesel soot captured from the exhaust is converted into inks and paints
4. Cooking with Radiant Heat - Energy efficient radiant heat gas burners, ultra-efficient cooking stoves save
30% on gas, improve cooking and help beat indoor air pollution in commercial kitchens
Our Product – Air Purifier Masks

Core Product Actual Product Augmented Product

• N99 Grade filtration mask

• Clean Air • 99.97% protection PM 2.5 Pollution, • Reusable with 300+
• Improved lung condition with activated double carbon layer breathing hours
• Mask comes with adjustable ear loops
• Washable
 Precontemplation And Contemplation Stages
Current Behaviour
• People don’t buy masks as they do not see
the visible effect of polluted air on their
body
• The accessibility of masks pose the biggest
hurdle. They are only available on selected
medical stores and hospitals.
• The reusability of masks is limited which
poses economical restriction for its use
• People find using these masks as very
inconvenient. Makes them feel uneasy in
hot temperatures.
• The use of these masks is not in practice in
construction jobs, industrial areas,
manufacturing industries
Changing Behaviour
• Pilot city (Delhi, Mumbai)
• Spread Awareness by distributing free masks
initially
• Put up mask dispensing counters in parks, schools,
IT parks, malls to promote easy access of the
masks
• Colorful and beautiful masks for school children
and people.
• Make the contractors aware of the health of the
workers and mandate the use of masks for them.
Healthier worker would make for increased
productivity.
• Distribute masks at the traffic signals.
• Put up air quality meter across most congested
junctions and major roads
 Action And Maintenance Stage

• Launch Mask-a-thon, a jogging initiative to promote the use of Air Masks. Put up
stalls at prime jogging parks and streets to sell the masks

• Use digital platforms actively to promote the use and sale of air masks and
target the right set of 18-55 aged individuals from metro cities

• Normalize air masks by removing the stigma associated with air masks and
diseases. #SaansLeneyDo and #MaskMeSaans to promote our digital
campaigns around it

• Start bundling the masks with the sale of cement bags, paints or any
construction material to reach out directly to the construction workers.
Thank You